Challenges Faced by Marketers in the Digital Era: A Report

This report delves into the multifaceted challenges encountered by marketers in the digital era, emphasizing the dynamic nature of digital marketing and its impact on businesses. It outlines the key challenges, including the need for constant adaptation to technological advancements and changing consumer preferences. The report uses Apple's iPhone as a case study to illustrate these challenges, examining how the company addresses issues such as understanding customer needs, managing budgets, building trust in the digital world, and leveraging digital marketing. It also explores the impact of the technological and social environments on the iPhone, analyzing the rising use of mobile devices and increasing reliance on digital systems, and how these factors influence Apple's strategies and market position. The report highlights the importance of an integrative approach to digital marketing, considering both technological advancements and social trends to achieve business success. The challenges faced by marketers are analyzed with examples and how companies like Apple navigates them.

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Challenges faced by those marketing the organization in the digital era................................1
Challenges :.................................................................................................................................1
2. Technological and Social environment impacts on I Phone and how much they are adopting
integrative approach....................................................................................................................4
CONCLUSION................................................................................................................................4

INTRODUCTION
The term digital marketing may be define as the marketing of any particular product or services
of a specific brand with the mode of any digital technique are commonly known as the digital
marketing. Digital marketing must be done through the use of the internet , computers as well as
with mobile also, digital marketing is the process of the advertising the particular brands
products or services. There are the various method under the digital marketing such as e-
commerce marketing, SEO,SEM and email marketing etc. At the present scenario there are many
brands which are using digital marketing for there growth for example apple uses digital
marketing for there products like iPhone, iPad etc. it allows apple not only to market there
services and product but also allows apple for online customer support through 24/7. For apple
brand digital marketing has become advantage for there product or services.
1. Challenges faced by those marketing the organization in the digital era.
Digital Marketing can be understand by picking up words separately “Digital” and “Marketing”
Digital is word describes about electronic technology which is now generally used in every place
either in stores, business and at home as well. Marketing is a method of promoting product and
services to a target market.
Digital Marketing means to promote, or to advertise anything digitally either it can be
product, services or to promote brand name.
Challenges :
Understand the need to change : The challenge which is generally faced by marketers is to
understand need to change as in today's fast changing digital environment it is very hard to know
about recent trends, as recent generation do all their work digitally either it is related to study or
related to other basic work like bill payment, booking any show, purchasing any product. Or any
bank work like transferring money, or paying debit and credit card bills, etc. To meet this
challenge Apple company is making it's all product with an excellency and it is all because of
their best marketing research team as they are meeting all the expectation of customer. For
example I Phone product of Apple Inc. is one of the most successful product in whole world
from many years because of meeting the needs of customer as per their demand like I Phone is
making changes in their every new product, as they have recently launched I Phone 11 in which
they have introduced triple camera which was their latest change and in their earlier product they
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had also introduced E SIM by making their phone dual SIM which was a challenge to them. This
is how apple is keeping them with success in market from long period.
Keeping focus on taste and preference of customer – Taste and Preference is big challenge.
Digital marketing is not a small thing to understand as it contains many factors, because from
digital marketing, marketers can understand all the need of customer as it is a big platform for
any company. By digital marketing marketers can know about their customer demand as what
they are searching for and they can also find that how many customers are daily visiting their
sites and purchasing their product. Meeting demand is a big challenge as there are many things
which affects customers taste and preference like new product by competitors, by giving new
and stylish look to product, attractive packaging, and other improved features and to meet this
challenges marketers needs to be alert as market is unpredictable. For matching demand of
customer Apple's I Phone makers are creating product according to demand of customer like
when customer was feeling that I phone camera is not so good in night so for meeting their
demand and to fight with this challenge they had just improve camera by improving its camera
quality. Apple is facing many competitors now days like One Plus, Samsung and many other
international brand so for being better from these brands' Apple need create a different image in
customer brand and present I phone in such a way that people may not even compare their
phones to other brands' phones, and this is only possible when there are so many differences in
their product and other brands' product. It is a fact that unique thing always attract others as
people want to use that unique thing and if they like it then they started using that thing for long
period and want more product like that with new changes and that's how apple is making a great
image in consumers mind.
Knowledge of Digital Marketing – Having good knowledge of digital marketing is big challenge
for marketers as it includes so many things in it, as there are many things which can be done
through digital marketing. Promotion, advertisement, selling and creating image of brand in
customers mind can easily be done if marketers have a knowledge about it. And to gain
knowledge about it marketers has to collect all the information about the things which are part of
it like which are main apps through which marketing can be done example Instagram, Twitter,
Facebook or many other social sites and Marketing can also be done by this digital device like
TV, and this all are the main digital marketing resources which makes marketing much easier
and also help in covering wide area at less cost. This social sites can be used for marketing by
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posting post and by making official pages. Apple is investing so much money in digital
marketing by promoting its product through Advertisement on TV, posting mini trailers on
YouTube about their new I Phone features, and also doing promotion through their official pages
and bringing big star like Robert Downey JR. and making their product famous by showing them
on TV, YouTube everywhere. Digital market is growing very quickly as it contains so much of
scope. Amazon is also a site which is a part of digital marketing and Apple is promoting I phone
by making its product available online. So that customer can directly purchase it without going to
any shop and that's the power of digital marketing.
Limited Budget – As budget is a big challenge while going digital sometimes you need a bing
investment. It is not easy for marketers to make their companies name all over world as it need
huge investment as it contains high cost with it. Digital marketing is not limited with posting
about companies on social sites it is much bigger than it. Apple is big brand today as to make
much bigger name as it is today, for that company has to make its positioning in each and every
customers mind throughout the world and it can only be done by digital marketing, it is an only
source which can make great impact in the mind of consumer in short period. As Apple is very
big company but also they have to spent lot of money in advertisement which gives a great
impact on the profit of the company as they have to bring big superstars on their advertisement to
attract customer. But in case of new comers it is very hard to promote their product at high level
because it consumes too much cost and without earning any amount and doing large investment
in digital marketing is not a good decision for any newcomer. So budget plays very big role in
doing digital marketing.
Building Networks of Trust In a Digital World – For marketers it is very hard to make trust in
this digital world, if digital market having so much positive things with it then it contains so
much negative things as well. In digital market there is so much fraud which can be happened
with customer and dealing with this fraud both company and consumer had to be take full care.
Because there are many unethical issues which happens in digital world like showing same
product at less rate and taking money from consumer by selling them duplicate product, and
there are many other things which can affect image of company. For avoiding this unethical
issues Apple is using the best security software in its I Phone which can't be break if anyone lost
his phone and someone wants to misuse the data which is in phone, and it can be said that this
feature of I Phone attracts consumer a lot. Building trust in public is not an easy task as it
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contains so many factors which bring trust in consumer. Consumer only trust those things which
make them feel secure either it is any product or its service. In today's world there are many
hackers who use digital marketing in wrong way so to reduce fear of this type of problem I
Phone provides best features to secure their phones important data.
2. Technological and Social environment impacts on I Phone and how much they are adopting
integrative approach.
Social environment refers to the physical and social setting in which an individual lives. It has a
huge impact on I-phone which is being launched by Apple. This includes the following:
Rising use of mobile use- It has been analysed that from past so many years the use of mobile
phones have been increased. Thus, this can act as an opportunity for Apple to enhance or
increase its revenue. It has also been analysed that there has been a significant amount of rise in
tablets and smartphones. Despite these opportunities, the company faces the social threat of
opposition against its business operations. Anti-Apple sentiments are mounting, questioning
business practices, such as the company’s lawsuits against third-party repair service providers
that repair products like the iPhone and MacBook. Apple can also engage in developing more
innovative and creative I-phones so that they are able to attract more consumers towards them.
This will help company in increasing their profitability and market share. When they will come
up with new features in I-phone then this will increase the goodwill of company. It will also
support firm in establishing their market in new places. It has been analysed that more use of
mobile phones has brought drastic changes in behaviour and lifestyle of people. So this can
become an opportunity for Apple to increase the liking and sale of the product. It will also help
Apple in creating new dimension of business. It can create opportunity for developing new
business.
Increasing dependence on digital system- Apple I-hone has the huge opportunity that there has
been an increase in dependence on digital system. As more people are shifting towards
technologically advanced society, they have a more use of mobile phones. So, this is a
tremendous opportunity for Apple I-phone to increase their business and it will also help them in
increasing their profit. Apple is also engaged in performing corporate social responsibility that
has supported firm in enhancing their goodwill in market. This has helped them in satisfying
consumers and employees. Apple is also engaged in bringing out new technology, in their I-
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phones so that they can influence more consumers in company. Also it has been analysed that
company’s internal approaches must also be aligned with the socio-culture trends which is going
in and on in market. This will lay a positive impact on the company, as it will also help them in
creating consumer loyalty. It will also support company in having a monopoly on global market.
In past years it has been analysed that there has been a significant increase in use of mobile
phones has motivated Apple to produce more innovative and creative phones, so that it can make
work of employees more easier. When the profit of company will increase, they can invest in any
other business, which can also help them in increasing their business in different areas. It will
help them in increasing their profitability.
International anti-Apple sentiments- This can become the threat for organization. For increasing
the goodwill, company needs to provide adequate training and learning to workers. So this
training and learning can increase the operational cost of Apple, which can reduce their
profitability aspects. It can also hinder the growth of Apple IPhone. These strategic concerns
require that the company continue improving its policies and practices, as well as its approaches
to technological innovation. Company also needs to make policies and rules according to the
values and beliefs of employees. This can help them in creating loyalty of employees. It can also
help them in reducing the turnover which firm is facing in recent years. For improving the
performance of company Apple I-phone can renew their pricing policy. They can charge prices
according to the paying capability of consumer, so that everyone is able to purchase I-phone.
This will help company in attracting more consumers towards them, which will ultimately
increase their profitability. It will also help them in increasing their sales aspects. Company can
also lay focus on their Research and development department so that they can bring out new and
innovative technology to attract consumers. It will help firm in growing. These strategies will
also support them in expanding their market in global areas and establish the name of company
over there.
CONCLUSION
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