The Role of Digital Marketing and Social Media Marketing - Report

This report delves into the multifaceted world of digital and social media marketing, crucial for contemporary businesses. It begins by defining marketing, the marketing mix, digital marketing, and social media marketing, emphasizing their significance. The report explores the communication mix w...Read More

The role of digital marketing and
social media marketing – theory
and examples

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Explain Marketing ......................................................................................................................3
Explanation of marketing mix and where the communication mix fits ......................................3
Digital marketing ........................................................................................................................3
Social media marketing ...............................................................................................................4
Importance of digital marketing and social media marketing to contemporary businesses........4
PART-2............................................................................................................................................5
Justification of two social media content.....................................................................................5
Campaign, Models and standards for the digital marketing........................................................5
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Digital marketing is used for the both online and offline user which means that the
reaching out of the target audience while social media marketing is limited to the online
Boundaries while the social media marketing may focus on more social media platforms like
Facebook, Twitter etc.
This report will; cover the marketing, marketing mix, digital marketing and social media
market and how it helps the business in attracting the customers and their brand advertisement. It
who also examine the importance of the social media marketing and digital media marketing. In
another part this report will talk about social media contents and importance of the social media.
PART 1
Explain Marketing
Marketing is the tool is the tool that is used by the companies to advertise their products
and services within the market and companies take helps of the marketing team who create
marketing campaign and messages (Du Plessis., 2017). It is necessary for the companies to have
effective marketing team who can help them to grow their business and company can achieve
their business objectives effective and how their presence in the market where they are operating
their business.
Explanation of marketing mix and where the communication mix fits
Marketing mix is the model that is used within the business to identify the strategies used
for the product, price, place and promotion. It can help to identify companies strategies and how
those strategies are helping the organization to take competitive advantages. Marketing mix has
defined as the set of marketing tools that the firm used to pursue their marketing objectives in the
target market.
The communication mix can include the tools that are used for the potential customers.
This could be through the social media, advertisement, website, events and the successfully
campaigns can be considered as all the elements of the communication mix (Felix, Rauschnabel
and Hinsch., 2017). Communication mix can be fit within the business during their
advertisement, it will help them to communicate their messages to the potential customers.
Digital marketing
Digital marketing is promoting the products or services through digital channels or online
channels. When marketing for the products and services there is use of computers, mobile

phones or any other digital media. The trend in shopping, promoting is changing and people are
shifting towards the use of E-commerce or online means. Digital marketing use the following
techniques such as search engine optimization, search engine marketing, social media marketing,
E-mail marketing etc. marketing through digital channels helps in increasing brand awareness,
increasing sales, traffic generation.
Social media marketing
Social media marketing is a part of digital marketing and includes promoting or
marketing through social media platforms such as Instagram, Twitter, Facebook etc. it is among
the most effective way to reach out to the target audience as majority of the people are active on
these platforms. Also marketing through this makes the message which has to be conveyed to the
audience, look all the more interesting and engaging (Iankova and et.al., 2019). The performance
related to social media marketing is measured through likes, shares, comments engagement,
building conversion etc. there are five pillars of social media marketing which are strategy,
planning and publishing, listening and engagement, analytics an reporting, advertising. Also
interacting with the customers through the social media platforms helps in fostering relationships
with them.
Importance of digital marketing and social media marketing to contemporary businesses.
In the contemporary business environment where advertising and marketing trends are
changing and there is great importance of digital marketing and social media marketing. The
following are the importance of digital marketing and social media marketing:
With smaller budget also the company can reach to larger audience through the online
channels. When the customers looks the brand every now and then, it develops a connection with
it.
Also it helps the company in knowing their competitors and also their strategy which they
are using to attract and gain customers.
Increased return on investment is also a benefit that the company gets by promoting and
marketing through online channels and social media platforms.
By frequent interaction with the customers the company can I improve their brand loyalty on the
part of customers.

PART-2
Justification of two social media content
Social media content has provided huge benefits to the digital marketing organizations
that can be justified thorough their successful campaigns marketing their business grow and
expand business on the higher level. Two best examples of the social media con tent are here-
Atomic digital marketing
The Atomic is the company who have specialist web designers that helps to provide pay
per click, content marketing and other good services to their customers business. They are
working with varies sectors within the economy like E- commerce, services sector and help them
to run their campaign and advertisement (Key., 2017). They are global based organization, many
from the UK helping the small and multinational organizations to grow thorough the social
media. Atomic Digital marketing deals in creating social media content to engage valuable
customers and generate leads through them
Tanga Digital
Tanga Digital is specially known for the marketing communication assistance to their
clients. A company may specialize in the social media marketing, content market and marketing
consultancy. The company deals in creating social media content planning, straitening and
campaigns production and management.
Campaign, Models and standards for the digital marketing
Atomic marketing company and the tangs Digital both follow the different different
models and stranded that helps them to archive success in the digital marketing and provide the
huge success in growing the business of their clients. Here are models and standards that used by
both organization.
Planning model used by Atomic
Reach
Atomic Digital helping in using their technology and knowledge in the digital marketing
to teach yo their target audience and create their campaign that can attract the customers who are
interested to buy the services and product according to the category and interest of the customers.
ACT
Atomic Digital Marketing encourages and engage with the interaction on websites and
in social media to bring forth leads for online marketers. Google's analytical methods are used by

the Atomic that encourages more engagement and generates traffic and lead for the organization.
Customer reviews are reasoned essential in the fragment while they display their representation
and view points.
Convert
Atomic is responsible to use their knowledge and create the customers who is a can can
be convert from the viewer to the customers (Li, Larimo and Leonidou., 2021). Their expert
team know who can buy the special kind of product and how company can attract and convert
them in the loyal customers of the company.
Engage
Atomic maintain the target customers for the companies marketing campaign. They
create campaign that can attract and engage the people to buy their product and services.
Stupefaction level of the customers being measured by the organization through analysis tool
which provide them toward the companies function and their operations.
Campaign by Atomic digital marketing

5 Sates of information tool used by Tange Digital
Exposure
Web Visitor helps to ensure that the web sites are long enough for the absorb content or
the advertisements. Online media content of the company that helps to provide the exposure that
is viewed in the process of social media content that enable their customers top reach to their
campaign, so they can get what they want and stratify their needs.
Attention
Image and attractive messages or video contents are provided by the Tanga Digital. Top
attract customers to buy their product and services content matter a lot and for that they create
proper and attractive video campaign to get attention of the scrollers.
Comprehension and perception
This change the visitors act of how they realize the on — page content considering
advertisements. The representation of visitors is analysed of how they surf the web site and
pursue themselves towards the action (Vieira and et.al., 20190.
Yielding and Acceptance
The website content and the good le advert provided proper clarity. The website made by
the Tanga is based on the content along with the designing that helps the resistors engage with
the content.
Retention
The company makes sure that the targeted audience is not left behind, and they are still in
reach with the new tactics to engage them and grab their attention.

Tange Digital marketing Campaign
Standards of the digital marketing
Their are some standards or using the social media content that need to be followed by
the both Atomic Digital and Tanga Digital companies for the better content and provide better
services to their customers here are some standards that can be applied by the organizations-
 Digital marketing (PPC) OMCP competency standard
 Content marketing OMCP competency standards
 OMPCP Conversion rate Optimization.
 SEO Competency standards.
CONCLUSION
As per the report has been covered the marketing, marketing mix, digital marketing and
social media market and how it helps the business in attracting the customers and their brand
advertisement. It also has been examined the importance of the social media marketing and
digital media marketing. In another part this report has been talked about social media contents
and importance of the social media and also has been provide the examples of the Digital and
Tanga Digital campaign and explain the models and standers used by them.

REFERENCES
Books and journal
Du Plessis, C., 2017. The role of content marketing in social media content communities. SA
Journal of Information Management.19(1). p.7.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing:
A holistic framework. Journal of Business Research, 70, pp.118-126.
Iankova, S., and et.al., 2019. A comparison of social media marketing between B2B, B2C and
mixed business models. Industrial Marketing Management.81. pp.169-179.
Key, T.M., 2017. Domains of digital marketing channels in the sharing economy. Journal of
Marketing Channels, 24(1-2), pp.27-38.
Li, F., Larimo, J. and Leonidou, L. C., 2021. Social media marketing strategy: definition,
conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of
Marketing Science.49(1). pp.51-70.
Vieira, V. A., and et.al., 2019. In pursuit of an effective B2B digital marketing strategy in an
emerging market. Journal of the Academy of Marketing Science.47(6). pp.1085-1108.