BSc Business Management: Digital Marketing Communication Strategy

This report delves into the application of digital marketing within communication strategies, emphasizing its role in promoting products and services effectively. It explores how digital channels like search engines, websites, email, and mobile apps are utilized to reach consumers. The report highlights the importance of communication in conveying messages and promoting products, especially within the context of marketing mix elements such as product, price, promotion, place, process, people, and physical evidence, using Cadbury as a case study. Furthermore, it discusses the significance of social media and digital marketing in enhancing business effectiveness and conveying product updates to customers. The conclusion reiterates the crucial role of communication in digital marketing, the effectiveness of marketing mix in achieving business objectives, and the impact of social media in promoting products through visual advertising.

Use Of Digital Marketing In A Specific
Communications Strategy

Table of Contents
• INTRODUCTION
• EXPLAINING THE CONTRIBUTION OF DIFFERENT COMMUNICATION STRATEGY.
• CONCLUSION
• REFERENCES

INTRODUCTION
• Digital marketing refers with the advertising delivered through the digital channels like the search engines,
websites, email and mobile apps.
• This is the use of the internet to reach consumers in effective manner.

EXPLAINING THE CONTRIBUTION OF
DIFFERENT COMMUNICATION STRATEGY.
• Communication is the most important and effective part of life which is help to convey and understand the
message which is communicate with others at the workplace in effective manner.
• This is an important for promoting products and services at the market place in effective manner.
• With the help of better communication company helpful for managing proper success at the market place.

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• Marketing mix:
• Marketing mix is the part of communication which is help to make effective contribution within the Cadbury.
• Marketing mix is the set of marketing tools which the company uses for pursuing their marketing objective in the
effective manner.
• Thus, marketing mix refers with the 7 main element which are product, place, promotion, price, process, people
and physical evidence in effective manner.

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• Product element of marketing mix is help to communicate proper information of product like its features, elements
and benefits. The Cadbury produce wide range of products like chocolates, biscuits and drinks.
• Price is the other elements of marketing mix in that company use communication strategy in that they use pricing
strategy and communicate to customers about products and services in effective manner.

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• Promotion is the part of marketing mix which is help to communicate direct and indirect about products to
customers with the help of advertisement at the market place.
• Place is communicating where company operates and give their performance for achieve goals and objectives in
effective manner.

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• Process is communicating the lead of exchange which is review their process system so it is maintain the higher
level of customer’s attraction like the Feedback from customers.
• People is communicating with the staff and employee who are work hard for the success of the company.
• Physical evidence refers with everything which is customers sees them interact with the business.

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• Social media and digital marketing:
• Social and digital marketing both are very important aspect of the company which is plays an important aspect.
• This creates more effectiveness for the business in effective manner.
• Those are helping to manage positive growth at market place in order to promote their products and services in
effective manner.
• With the help of this, Cadbury have chance to convey their messages to customers in order to updating all about
the products to customers in respective manner.

SUMMARY
• From the above study it had been concluded that the communication has important part of the digital marketing.
with the help of that, company had been able to promote their products and services at the market place in effective
manner.
• Marketing mix helped to achieve goals and objective of company by communicating information about products
to customers in effective manner.
• Social media and digital marketing had been effective for communicating about the products and services with the
help of visual adds in effective manner.

REFERENCES
Books and journals.
• Blut, M., Teller, C. and Floh, A., 2018. Testing retail marketing-mix effects on patronage: A meta-analysis. Journal
of Retailing. 94(2). pp.113-135.
• Elikan, D. and Pigneur, Y., 2019. A visual tool for identity communication strategy. Journal of Small Business and
Enterprise Development.
• Fu, L. and Adams, N. A., 2019. Parallel fast-neighbor-searching and communication strategy for particle-based
methods. Engineering Computations.

Thank you!