Digital Marketing Report: Social Media and Campaign Analysis

This report provides a comprehensive overview of digital marketing, encompassing various aspects such as marketing, marketing mix, communication mix, and the significance of digital and social media marketing for contemporary businesses. It delves into the core concepts of marketing, explaining the processes of buying, selling, and exchanging goods and services to provide value to clients. The report then explores the marketing mix (product, price, place, and promotion) and communication mix, highlighting their roles in promoting brands and products. It further examines digital marketing, including social media marketing, and emphasizes the importance of social media for business growth, brand awareness, and customer engagement. The report includes examples of effective social media content, such as blog posts, articles, and videos, and provides screenshots of successful marketing campaigns like those used by H&M. The report concludes by analyzing why social media content is effective, focusing on customer satisfaction, cost reduction, consumer control, and customer loyalty.

Digital Marketing
Table of Contents

INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
PART 1.......................................................................................................................................................3
Explain marketing...................................................................................................................................3
Marketing mix and communication mix..................................................................................................3
Explain digital marketing........................................................................................................................5
Social media marketing...........................................................................................................................5
Why social media and digital marketing are significant for contemporary business................................5
PART 2.......................................................................................................................................................6
Two examples of social media content....................................................................................................6
Screenshot for an effective marketing campaign to model......................................................................6
Why social media content is effective.....................................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................11
INTRODUCTION
The term digital marketing is an act of promotion of various brands to connect with target
audience through internet and other kinds of digital communication (Arrigo, 2018). It is form of

marketing goods and services which involves electronic devices such as mobile phones, TV,
social media websites and so on. In this report, various topics are to be covered which are named
as marketing, marketing mix and communication mix, digital marketing, social media marketing,
why social media and digital marketing are important for business, examples of social media
content, screenshot of effective campaigns and why social media content is effective.
MAIN BODY
PART 1
Explain marketing
This term consist of procedures for buying and selling of products or services through
communicating, exchanging goods and services to give value for clients. It is a set of institutions
for communicating and exchanging information to target customers and promote or sell their
product in marketplace. The main purpose is to deliver their product or services with their high
quality standalone for clients through their content with long term goals and increased sales.
Sometimes marketers can direct deliver their product to other firms and directly to customers
also and increase brand awareness to provide value for customers.
Marketing mix and communication mix
This term marketing mix is an attribute that firm use to promote their brand or product in
marketplace. It is also helpful that firm pursue their activities and marketing objectives in target
market. Their marketing mix is product, price, place and promotion, people, process and physical
evidence (da Mota and Isaías, 2018).
Product: It should represent that firm has launch their any product for customers and
they are selling their product to satisfy their customer needs according to their customer
expectations. For an effective product, it is significant that they should differentiate another
product or services through competitors.
Price: Price reflects that whether customer can purchase their product or not and pay for
monetary value that they are ready to pay for it. It is identified which is based on cost pricing
where prices are only based for clients.

Place: It is also famed as channel of distribution that how product will be provided for
customer. Strategy of placement will help to assess what channel is most appropriate for product
and right product are given to right customer in right time (Ghosal, 2019).
Promotion: Some strategies are communicated for customers and promote their brand of
product through advertising, sales promotion, public relations and so on. It is essential that firm
uses this promotion only for attract more and more customers and it just an aspect of whole
marketing function.
Communication mix
This mix refers to provide s ome communication methods that firm used to promote their
services to targeted audience. This comprises that various ways to communicate customers
because marketing communication is a significant factor in today generation. Various tools and
techniques are used of communication mix which includes personal selling, advertising and
direct promotion. It is also determined that clients are offerings their product to bring their
loyalty of customers that would also increase their brand value of firm.
 Product is one of best features that customer can attract that will be fit for marketing basis
which provide goods and service. It is helpful to determine that what type of
requirements is required for customers and what kind of help which they produce in
goods that will be changes according to customer needs and wants (Hollebeek and
Macky, 2019).
 For particular price of product that would be generated for customer through and they are
willing to pay for goods and communicate easily for customer regard any product or
service.
 These communication mixes are helpful for customers who are more convenient to buy
their any product or service.
 Various activities of promotion which are used in communication mix to inform that
messages are communicate easily through various tools to target their audience. They are
also helpful t increase their loyalty for clients about many goods and services.

Explain digital marketing
Digital marketing consist of promoting and selling their product or services for online
marketing attributes which are named as social media, search engine marketing and email
marketing. It refers to online marketing efforts or various assets that will be utilize their internet
based technologies such as mobile phones, desktop computer and other digital forms of
communication (Marathe, 2018). It is significant helpful to reach their target audience through
many traditional methods which is most likely to buy any product or service and it is more cost
effective than traditional advertising. There are various types of digital marketing that firm
adopts to enhance their users of product or services.
Social media marketing
It refers to use social media for new market firm product or services and give firm a way
to engage their previous customers and allow them to promote their new culture, mission and
vision. It is a platform where public use to connect other people and marketers are connect to
target audience to build their brand awareness and enhance sales to drive their website traffic.
There are various major social media platforms such as Face book, Instagram, twitter, LinkedIn
and Snapchat. It is a procedure where they can create a content and post on social media
websites which help them better to understand and benefit to growth of business. It also enhances
their loyalty for customers and increase awareness of brad for new customers.
Why social media and digital marketing are significant for contemporary business
For business, it is most important in marketplace where huge competition and most of
customer are aware to their preferences of choices to customers regarding in terms of goods and
services (Hoque, 2018). In case of social media marketing are helpful for business to get more
and more attention of people and people are used more technology which are using different
services like mobile, computers that will helpful to increase their brand awareness of firm. In
case of digital marketing are also used for business because they can reach that target audience
which is both effective and measurable for firm. It is also save money and reaches more
customers and helps to create brand loyalty.

PART 2
Two examples of social media content
Blog post and articles: Whether it is articles or blogs both is shard on social media that
will be helpful for business in marketing. These blogs and articles which help to build their
strategy of marketing and give their firm structure as to increase their attention of clients. They
should give them both negative and positive aspects of customer that will help to maintain to
understand their product of customers (Nosalska and Mazurek, 2019). It should also offer that
there is increase in brand reputation of firm in marketplace which shares perspective of offering
in different ways.
Videos: To use their social media content, there is firm to create different views about
their business of goods and services. This is helpful to providing their communication with
customer about offering a firm in a very short span of time. Videos can be shared by firm in
different views of social media content in many different platforms which include Face book,
twitter, LinkedIn and You tube. Customers are uses social media platform to post on such videos
related to any product whether it is blog or articles. They can gather more information and
entertainment which is required for customers and firm always should use short videos which is
helpful for customer to use their product. With long videos, customers are get bored and skip
which fails to get attention of them.
Screenshot for an effective marketing campaign to model
Use social media content it is helpful for firm to attract more customers towards this firm
and remain old clients to increase their loyalty. H&M is a firm which is used social media
marketing and it has many followers on their account of Instagram. They also have uploaded
different ways to increase their products in customers and allow those customers who are an
effective marketing campaign for any particular product or service (Pambudi and Suyono
2019). They also have provided some opportunity related to campaign to know what was
complaint towards their clients with their product and improvement so that they can enhance
their satisfaction of customers. Various screenshot are used in social media of H&M which are
described below:

Figure 1: Official Instagram account
Figure 2: Official Facebook Account

Figure 3; H&M Blog Post
Figure 4: H&M Instagram Post
Why social media content is effective
Social media content is effective because it is helpful for firm to create awareness
towards their product in minds of target customers. It is also helpful to interact more and more
customers so that they will attract towards our product or service and communicate information
about firm to their clients.
Effectiveness in social media content for firm are as under:
Satisfaction: customer satisfaction in significant for firm as it helps organization to
attract more customers towards their brand and maintain their loyalty. In today’s generation,
there are many options are obtainable for clients (Shantanu, 2020). To use this social media
content, firm needs to understand their wants and desire of clients which helps them to create

demand of their products. To understand wants of clients, firm can manufacture their goods
accordingly to customer expectations which help to create insist of their goods as well as
enhance satisfaction of consumers with contribution of business. They can also solve complaint
of clients with these platform that will consequence in enhance satisfaction of consumers.
Reduced Cost: Social media content is not a expensive for firm it only requires social
media account which helps them to upload different post of their goods. These will also help
firm to increase sales of business and enhance satisfaction of brand awareness of firm. Like other
mode of publicity, it does not include enormous cost for company which helps them to decrease
cost of their process.
Consumer in control: It is one of best tool for effective social media content that would
be helpful to create control over clients. Firm use this type of marketing tool which helps them to
interact with various customers, convey their message and understanding more for needs and
wants of clients (Vidaković and Vidaković, 2019). It is one of best tool in this firm that will be
helpful to control their customers and switch out to another brand for increasing sales by
providing them discounts ad offers.
Loyalty: Social media content helps firm to enhance loyalty of their clients. These social
media content helps business to interact more customers which helps to be more aware about
brand image of firm. They express message of business to new regulars but at same time, remind
old customers about new service and offering of company. All these efforts of company in social
media content is result in increasing loyalty of their customers which does not allow them to
switch to another brand. It also enhances engagement of customers which does not allow them to
switch to other business concerns. This helps them to boost faithfulness of their customers.
CONCLUSION
From the above information, it has been concluded that digital marketing consist of
promoting and creating their brand and selling their product or services in marketplace. This will
helpful for firm also to create many opportunities for firm a firm has adopt many tools related to
social media marketing which helps them to interact with their customers and solve those
problems. It should also increase their loyalty of clients towards their goods and it must be huge

cost for business enterprise. This report covers digital marketing, social media marketing,
marketing mix and communication mix and why it is significant for business, examples f social
media content and why it is effective for social media content.

REFERENCES
Books and Journals
Arrigo, E., 2018. Social media marketing in luxury brands: A systematic literature review and
implications for management research. Management Research Review.
da Mota, C. P. and Isaías, P., 2018. Digital Marketing: Relationship Between Real Madrid's
Actions and Brand Promotion and Customer Loyalty. In Sports Media, Marketing, and
Management: Breakthroughs in Research and Practice (pp. 18-38). IGI Global.
Ghosal, I., 2019. Assessment of Digital Marketing in Promoting the Enrolment System in B-
Schools: An Empirical Study in Kolkata. In Proceedings of 10th International
Conference on Digital Strategies for Organizational Success.
Hollebeek, L. D. and Macky, K., 2019. Digital content marketing's role in fostering consumer
engagement, trust, and value: Framework, fundamental propositions, and
implications. Journal of Interactive Marketing. 45. pp.27-41.
Hoque, M., 2018. The opportunity of digital marketing in Golpo Communications.
Marathe, S., 2018. Digitization in Marketing.
Nosalska, K. and Mazurek, G., 2019. Marketing principles for Industry 4.0—a conceptual
framework. Engineering Management in Production and Services. 11(3).
Pambudi, B. S. and Suyono, S., 2019. Digital Marketing As An Integrated Marketing
Communication Strategy In Badan Usaha Milik Desa (BUMdesa) In East
Java. Competence: Journal of Management Studies. 13(2). pp.121-151.
Shantanu, A., 2020. Digital Marketing: A Step to Amplify Business. CYBERNOMICS. 2(7).
pp.33-36.

Vidaković, M. and Vidaković, D., 2019. Digital media, creativity, and marketing, within the
scope of the contemporary instant culture. Anali Ekonomskog fakulteta u Subotici. (41),
pp.131-144.