Digital Marketing Report: Marketing Mix, Social Media, and Consumers

This report delves into the multifaceted world of digital marketing, emphasizing its significance for business development. It begins by defining marketing and the marketing mix, illustrating these concepts with the example of Tesla's marketing strategies, including product, price, place, and promotion. The report then explores digital marketing's role, highlighting the use of the internet and social media platforms for promoting products and services. It further examines social media marketing, its advantages, and the importance of creating engaging content. The report includes case studies of Airbnb and Zoom, analyzing their successful social media strategies during challenging times. The report also discusses the impact of social media content and the significance of quality and logistic planning in developing successful digital marketing strategies. Overall, the report provides insights into the importance of digital marketing and its components, offering practical examples and strategies for effective implementation.

Digital Marketing

Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Importance of marketing function and marketing mix................................................................3
Part 2................................................................................................................................................6
Social media content....................................................................................................................6
Digital marketing consumer......................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital marketing has been considered as the important aspects for the development of
companies which is majorly having proper utilization of the internet and various online devices
digitals technologies based in order to have proper promotion of different product and services in
effective manner. The digitals platform has been turning out to be increasingly incorporated by
developing more marketing plans in the everyday life in permanent manner. Nowadays the
company are having proper level of incorporations B2B and B2C, often includes stops along the
digital highway (Darling and et.al., 2020). This have creation of positive impact in building up in
budget and reaching the wider audiences at lesser cost. In order to have the succeeding in digital
marketing, the business have the need to make proper level of reorganizations of the large
different digitals marketing channels with the implementing of the important strategic channels
such as Search Engine Optimization (SEO)- It is the best effective tool. Search Engine
Marketing (SEM). Email Marketing. Social Media Marketing.
In this report, there will be clear discussion of the importance for the entailment of the market
mix pf the companies in the aspect of digital marketing a social media marketing in reference to
the importance to the contemporizes in the perfect manner. there will be also the discussion on
the different established model and the standard of the digitals marketing with proper level of
justification in reference to different company.
PART 1
Importance of marketing function and marketing mix
Marketing: Marketing can be defined as an important function which consists of several
activities such as market research, advertising, interacting with target market and others with the
main aim of promoting business goods and services in an effective manner. For attracting
customers and selling products it is important for companies to give detailed information to their
customers and make them aware about their features of products which can be possible by
marketing function (Hollensen, 2019). So, it can be said that it is one of the important function
which is being performed by all sectors of companies for reaching to customers and telling them
about products. Some main functions of marketing include: market planning, product
management, distribution, pricing promotion and selling.
3

Marketing mix: Marketing mix can be defined as a set of some actions and main elements
which give detailed information to customers about products and services of an organization.
This set of marketing tools allow companies in accomplishing their goals and making changes in
elements by comparing it with other companies. It also allows customers in making buying
decision by comparing all elements of one organization with others. It can be better understood
by an example of company such as Tesla. Main 4 P’s of marketing mix of Tesla which is an
American electric vehicle include:
Product: It refers thing which companies sell in the market and try to attract customers. Products
of this company is being categorized into 3 parts such as vehicles, energy storage and solar
energy system. In this context it can be said that this company produces and specialized in
producing fully electric vehicles, energy generation and storage system. Rather this it also runs
supercharger power station by which customers can charge their vehicles. In its electric vehicles
some different models are included which makes it popular and market leader. Solar panels,
monitoring devices, model X, commercial Evs are some examples of products.
Price: It refers pricing on which company sell heir products and services and often companies
use competitive pricing and provide products and lower price for making an effective position in
the market. In this context it is stated that its uses premium pricing strategy which means some of
its products are expensive and costly and it is one of the main weakness of this company. But it
is also analysed and identified that people do not hesitate in paying extra for electric vehicles
rather than using traditional fuel vehicle. It provides its products to any location an country of
people at same price.
Place: It refers a place from where customers can get and have access to get products. It sells its
products to its own service and sale network. It uses premium outlets which makes its stores
visible. It can be said that t offers its products or electric vehicles at both online stores and
company own showrooms as per the convenience of customers. It has physical stores and
galleries in US and in around 29 other countries.
Promotion: It is one of the main elements of marketing mix which is also known as
communication mix (Išoraitė, 2016). It consists of all channels via which company can interact
with its customers and target market and can provide all details of products features (Tesla’s
Marketing Mix, 2018). Tesla does not rely on only one mode of communication as it makes use
of several modes of communication and promotional channels such as: personal selling, public
4

relations, direct marketing and sales promotion. Mainly it focuses in personal relation and direct
marketing in which it interacts and meets its customers face to face. It believes that by
interacting and meeting with customers face to face can allow it to understand their behaviours,
needs and can also make them know about all details of products.
Digital marketing: Digital marketing is the type of marketing in which companies make us of
internet, mobile devices, social media for promoting their products rather using traditional ways
and meeting customers directly. All functions which are being performed by making use of
internet and social media platform is known as digital marketing, Nowadays people are using
internet and social media platforms to the great extent and increasing use of technology and
internet has made able to companies of promoting their goods online (Chaffey, 2019).
Tesla also make use of social media platforms and internet and by uploading images and
details features of services and products, company make aware to customers. For that company
requires making a page by which customers can identify. It becomes easier for companies to
reach customers to the great extent and all around the world without direct meeting with them. It
saves their time and cost as well. Some
Social media marketing
Social media marketing is a type and subset of digital marketing in which companies create and
share content on social media networks for accomplishing marketing and branding goals. Some
main examples of social media marketing which are in trends and are being used by many
companies including Tesla such as:
Social networks like: Instagram, Face book, LinkedIn
Bookmarking sites like: Pinterest, Flipboard etc.
Media sharing like: YouTube.
Blog comments
Community blogs
Micro blogging like: Face book, Twitter etc.
So, it can be said that it allows companies in connecting with their customers and many people at
the one time and building their brand, increasing sales, drive traffic and attracting customers.
Importance of social media and digital marketing:
With the help of social media and digital marketing or by making use of internet companies can
get several advantages such as:
5

 Increasing business visibility as well as brand awareness.
 Allow customers in making better buying decision of products and services.
 Better engagement with customers and solving their queries immediately.
 Time saving and cost effective technique.
 Improves brand loyalty of the company (Tuten and Solomon, 2017).
 Better customers’ satisfaction as the get easy access of getting products and services.
 Helps companies in increasing traffic.
Part 2
Social media content
Social media content has gained more level of popularity as the parts for the significates strategy
in way of posting the valuable content in the specific manner. The social media have been the
part of incredible tools in way of sharing and promoting the potentiality of the companies. on the
other hand, this can be trying out to be frustrating for the customers by having respective level of
advertisement to the secrecy which are not up to the interest in perfect manner (Du Plessis,
2017). in addition to which it focuses in personal relation and direct marketing in which it
interacts and meets its customers face to face. It believes that by interacting and meeting with
customers face to face can allow it to understand their behaviours, needs and can also make them
know about all details of products.
It allows companies in connecting with their customers and many people at the one time and
building their brand, increasing sales, drive traffic and attracting customers (Ahmad, U and
et.al.,2017).
In addition to that’s there the major level of impact of the quality and logistic planets an
important role in developing the successful business digital marketing strategy in the perfect
manner.
On the other hand, the social media pandemic have forced the propel of all around the world d to
have re-examination of the different things and enforcing the different rules. The social media
have forced the individuals to have stand in maintains the socials distancing ad more level of
social connectivity are finally mustering the resolve and technical savvy to get a handle on fake
news (Caruso and Steele, Bundlepost., 2017). Social platforms still offered useful ways for
people and businesses to connect, but it grew harder to separate signal from noise. Nowadays
6

people are using internet and social media platforms to the great extent and increasing use of
technology and internet has made able to companies of promoting their goods online. It becomes
easier for companies to reach customers to the great extent and all around the world without
direct meeting with them. It saves their time and cost as well.
7

Airbnb
What They Did Right - Supported a cause to win consumer trust and boost their
brand image.
Airbnb is the company which is writing for the social media content as the supporting the
cause to have winning the customer trust and the boosting the brand image in perfect manner.
this have been the excellent reason in order to the best impacts of the social media content as
there due to the simple reason as there one of the hospitality business which have been severely
effected by the COVID 19 pandemic and still making the stride on the social media in perfect
manner.
This is the situation when most of companies have make the proper stoppage on the way
of traveling and transportation as the hotel and hospitality’s sector have been borne burnt to it.
As the result, no one is making there booking ad more travels which are deserted as the street of
the effected countries. In addition to which the company have been found to be more level of
active participation in ay to stay actives by helping out in the current situation following the
8

government headlines. The firm have been offering more level of subsidies lodging to COVID19
responders it found a way to keep its business running, while also improving its brand image.
So the lesson which is more needed to be learn from the social media content of Airbnb is in
order to be part of stay actives on the different social media sites and established the proper
intersections for staying relevant as the business operation have been halted (Villi and Noguera-
Vivo, 2017). This have been undefined as the best times to maintain proper connectivity with
audiences along with forging the strong level of customer relationships which will be helping
relapsing the benefits once the operation have start running.
Zoom- virtual backgrounds completion
What They Did Right - Used a competition to get people to try their product.
In addition to which the zoom platform has been significantly allowing the user to have the
managing the virtual meeting and different way of conferences call form the different locations.
This is already used by the numerous companies for the business calls turning out to have
increase level of relevance the coronavirus pandemic as the people have started the working form
the work from home.
This is the brad where the company have spreading the difference in brand awareness as many
people have getting the free trails as possible by achieving the competition of the Virtual
Background competition. This have been turning out the integrating features in order to get the
people to have founding the significant platforms with the usage of different features. There is no
need to have e paid plans to make proper participation. This have the recognizing the people to
9

make the signing up for trails in order to simply get into the competition. There are more level
of similar strategy to have the shunning he business completions and giveaways by encouraging
he free trails.
Digital marketing consumer
In addition to the different theory’s consumers have been increasing making the access to
different technologies which is allowing the companies to have promoting the different
companies through the innovative ways. There is the introduction of the different marketing
theory in marketing which is reading to the different in perpetration with the light o new
technologies.
The customer led positions have the forging the image of company in mind of the product
as the manufacture are more level of manipulating and the customized the digital level of
experiences. The company should have the proper organising of the different product and
services on the basis of function and popularity. To have the better positioning of products there
is need to have requirement of positioning products in relation to have entire ranges in term o
customer needs.
Online functioning have they been different form the conventions auctions which is online
different with the physical ones as the researcher have the specific level f the evaluation in the
retail transactions. In order to have understand, the online auctioning scene is cluttered and noisy
with uncertainty about the seller reliability and product quality. As a result, bidders tend to be
biased toward items with existing bids and avoid similar items with no bids. in addition to which
it focuses in personal relation and direct marketing in which it interacts and meets its customers
face to face (Villi and Noguera-Vivo, 2017). Nowadays people are using internet and social
media platforms to the great extent and increasing use of technology and internet has made able
to companies of promoting their goods online.
CONCLUSION
From the above file , it can concluded as Nowadays the company are having proper level of
incorporations B2B and B2C, often includes stops along the digital highway. There will be clear
discussion of the importance for the entailment of the market mix pf the companies in the aspect
of digital marketing a social media marketing in reference to the importance to the
contemporizes in the perfect manner. All functions which are being performed by making use of
internet and social media platform is known as digital marketing. The social media have been the
10

part of incredible tools in way of sharing and promoting the potentiality of the companies. on the
other hand, this can be trying out to be frustrating for the customers by having respective level of
advertisement to the secrecy which are not up to the interest in perfect manner. This have been
undefined as the best times to maintain proper connectivity with audiences along with forging
the strong level of customer relationships which will be helping relapsing the benefits once the
operation have start running.
REFERENCES
Books and Journals
Online
Chaffey, D., 2019. Digital marketing. Pearson UK.
Hollensen, S., 2019. Marketing management: A relationship approach. Pearson Education.
Išoraitė, M., 2016. Marketing mix theoretical aspects. International journal of research
granthaalayah. 4(6). pp.25-37.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
Darling, R.M and et.al., 2020. Displaying social media content. U.S. Patent 10,607,299.
Du Plessis, C., 2017. The role of content marketing in social media content communities. South
African Journal of Information Management, 19(1), pp.1-7.
Caruso, R.M. and Steele, E., Bundlepost LLC, 2017. Social media content management system
and method. U.S. Patent 9,633,021.
Ahmad, U and et.al.,2017. HarVis: An integrated social media content analysis framework for
YouTube platform. Information Systems, 69, pp.25-39.
Villi, M. and Noguera-Vivo, J.M., 2017. Sharing media content in social media: The challenges
and opportunities of user-distributed content (UDC). Journal of Applied Journalism &
Media Studies, 6(2), pp.207-223.
ONLINE
Tesla’s Marketing Mix. 2018. Online Available through: < http://panmore.com/tesla-motors-inc-
marketing-mix-4ps-analysis>
11

12