A Comprehensive Report on Practical Digital Marketing

This report provides a comprehensive overview of practical digital marketing, exploring key concepts such as marketing mix, communication mix, and the importance of digital and social media marketing. The report delves into real-world examples of successful social media campaigns, including Nike's "React Land" and Kit Kat's "Have a break, have a Kit Kat," analyzing their effectiveness and impact. It also examines how companies like Gucci utilize social media and the AIDA model to engage customers. The report highlights the significance of digital marketing in the modern business landscape, emphasizing its role in promoting products, engaging consumers, and driving business growth. Through detailed analysis and examples, the report offers valuable insights into creating effective digital marketing strategies and leveraging social media platforms for optimal results.

Practical Digital
Marketing
Contents

INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Marketing explanation.................................................................................................................3
Explanation of marketing mix and where communication mix used..........................................3
Clarification of digital marketing................................................................................................4
Explanation of why digital marketing and social media marketing are important......................5
Part 2................................................................................................................................................6
Two examples of social media content that really work and how they work..............................6
Screenshots of campaigns to established model and standards for digital marketing.................7
Why social media is effective......................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Practical digital marketing varies with the thought of an idea by which it have the basic
orientation of online media marketing. It present the key role of invention of new and unique
sections by performing in a systematic order in their sequence of the products and items as
effectively. It deals with the various sections for promoting and advertising their products and
brand at the market place that will consider as the main section of the products and in the
business (Iatsyshyn, and et.al., 2021). As per to it every management deals with the terms that
consider the fact of the products and services advertising by online website promotion, television
advertisement, direct message, discount coupon advertising and many more. As it will highly
access to the thought of ideas that present an advanced sections in the web based media that will
present the basic features of the management. In this report there is the concept and significance
of the marketing mix and communication mix.
TASK 1
Marketing explanation
The marketing or advertising of any product and their services can be featured, as the manner of
the practices by which an organisation promote their products and services as per to the market
demand. The main key role of the business practices is to update the nature and feature of the
products and services that will served to the consumers by the business of management. The
management focus on promoting and advertising their practices that brings the orientation
purpose for the consumer as accordingly to their products and services. Promotion and
advertising are the basic set of principle that promote and advertise their items as per to the
consumer’s desires and wants or needs (Sarmiento Guede, De Esteban Curiel, and Antonovica,
2021). Marketing plays a key role in featuring the basic set of the product pattern in the business
sector to promote their products and services. The business of management focusses on the
standard view point of the consumers for their products and services that might be highly
effective for them and their management to increase the productivity and profitability.
Explanation of marketing mix and where communication mix used
The marketing mix is termed as the plan of strategies by which the products and services of
the management will advertise at the market place to meet their promotional goals. Promotion
mix have four essential

Promoting blend has four significant mechanisms that are price, place, promotion and
product.
 Product - Product is termed as the basic set of manner that are planned as per to the
needs of the consumers. It define the role that have the basic sections to meet their
consumer requirements as effectively (Chang, Chu, and Tsai, 2021). As it is stated that
products and their services that are phrased to involve the several sections and basic
orientation to meet the wants of the consumers.
 Price – Price is the basic value cost of term that are declared by the business of
management that how much consumer will pay of their products and facilities. Value of
price is fix by the market and will validated by the wants of the consumers as effectively.
 Promotion – Promotion will present the role of advertising and marketing by which
management concentrates on the wants and requirements of the consumers. Promotion
tools are like advertisement, direct promotion and online media marketing, digital media
marketing that have a common aim to sell out product to consumers with the purpose of
high profit in the business of management.
 Place – Place is the section that phrased the manner to present the products and service
with the manner to deliver it to their consumers. As the plan of actions will perform in the
basic term of manner to their consumers.
Communication might be featured as the manner of plan of actions by which their management
plays an important role in maintaining their products and their services as effectively. The
manner of the approaches in the business have maximum amount of the new products and
services that incorporates the actions and activities of the business (Guo, 2021). Such activities
will create the deal to an essential information as related to their management that concentrates
on consumers. Hence, it is said to the marketing mix by which their orientation of the
communication mix would affect it in the business. Direct message and providing of information
to consumer by communication mix will fix the manner of the sections in the marketing mix as
effectively.
Clarification of digital marketing
Digital marketing have several term of features characterized that present to show the basic
procedure with the point of view of goods and facilities that are delivered by the management of
business to their consumers and visitors. By the help of the web devices, web sites, mobile phone

apps, text message and many more services. Hence, digital advertising have basic orientation of
manner that relates to the goods and facilities by which the management drive out the plan to
their consumers by various other sort of digital channels like social media and message. The
business of management that have the manner to describe the role of interrelated goods with the
consumers and their information that served as effectively. For example, eBay it is an online
website that sales various sort of products and their facilities by message, TV promotions and
several other mediums of advertising (Donati, 2021). By maintaining standard manner of images
and videos will lead the several benefits sections to drive out the attentions of the consumers.
Explanation of why digital marketing and social media marketing are important
Social media marketing that might be featured with the term of the training that have
approximately several terms of mediums that use for presenting and promoting new products and
their services to their consumers as effectively at the market place. Hence, the online media
promotion that are explained and the manner of updating the several images, videos and message
of information that might be determine with the manner of an outcomes in the web based media
sector mediums like Twitter, Facebook and Snap chat and many more that have various sort of
channels in the business. Likewise, online media marketing present the high key role that
remarks that might be used by the management to evaluate the valuation of the person with the
basic set of orientation. In the present period, the manner of quantity of that have the basic set of
online media mediums as effectively. Accordingly, social media promotion have several set of
present targets.
Likewise, online media promotion might accept the role of basic orientation of manner that can
enhance the division of management as effectively. Digital marketing promotion can relate to the
promotion of the goods and services by TV promotion, messages, and portable manner of the
business of management. In the present period of time, the person that might have the role of the
invention of new and unique set of the things to spend their events on their portable telephone.
Hence, the organisation might have the basic orientation as per to the consumers by maintaining
the balance of the modified written statement to their chat box (Choong, and et.al., 2021). At the
same time, products and goods define the role of advertising by TV and various other channels
that are various manner of promotion like the marketing sections. It might have several manner
of information that have a promoted managerial function and operations as effectively.

Part 2
Two examples of social media content that really work and how they work
Social media content formation is maybe as the most noticeable movements in the social
media advertisement of the managements. As it is term as per to the web based media campaign
that are posted by several management that are as follows –
Figure 1"React land" campaign
Nike is known for its online media event "React land" sent in 2020. Therefore, Facebook is
considered to be the online media arena to advance the event. This task gives people the
opportunity to place personalized Nike orders through the app. With this, people can get bottles
with their names and their images can be posted on Twitter (Nike’s new Facebook ad appeals to
viewers, 2020). The “Response Land” mission is arguably the organization’s best mission
because it increased the response to land transactions by 8% (Bonina, and et.al., 2021). In
addition, customer traffic on the Association's authorized Facebook page has increased by 760%
and has further expanded the number of preferences. It can be well analysed that "React Land" is

the mission call of the React Land Organization, so it has brought great achievements. This task
starts a way to organize the rebuilt React container and provide an image with the item on
Facebook. Subsequently, buyers are encouraged to produce social media content and share their
experiences through this content.
Figure 2 "Have a break, have a kit Kat" campaign
The second line media content delineation could be a task titled "Rest, get a Kat kit". The
mission begins in 2020. Twitter is the envisioned online communication platform for the mission
through which people are brought together to share. Pictures of chocolates where they showed
certain know-how. Likewise, the mission integrates the selection of champions and the
distribution of prizes (Mengjie, 2021). The campaign "Take a break, have a Kat tableware" was a
remarkable success, attracting many reactions from the community. Facebook customers can
share photos of their chocolates and create stories in well-edited media (Take a Break, Have a
Kat Kit, 2020). Overall, one could argue that the “Take a Break, Get a Kit Kat” campaign is
more of a call for a movement-style online media campaign sent by Kit Kat. As it then focused
on Fundamental Events in the UK, responses from online media were overwhelming. Create
stories of happy or unhappy close dating by sharing quality photos generated using web media.
Screenshots of campaigns to established model and standards for digital marketing
As it helps the company to measure an adequate term of the social media campaign and the
advertisements that are posted by Gucci that might be termed to the AIDA model. The business

of management made an online media page at Twitter, as in that page every sort of information
and facilities as per to the products and items are available in the business as effectively
(Marques, and et.al.,2021). Marketing specialists acquire the manner of the role that an
individuals on Twitter can have the basic manner of the term of the web page that involve the
various basic sections that are as follows –
Figure 3 "Gucci Autumn and winter wear" campaign
Gucci's use of models to impress with their recently released clothing tends to fall short of the
above figure, due to the inclusion of active individuals on Twitter. In addition, the association
advances the interests of those focused on individuals by posting new clothing plans. Screenshots
most likely show that the model is in the mood for fall and winter clothes, which could spark a
client's interest. In addition, the textual data provided by the organization on the articles
constitutes an act of igniting the interest of individuals through online means. In addition, Gucci
empowers the acquisition of these items by offering occasional limited and promotional offers.
Finally, the sources from which the items can be requested are provided by Gucci in the quest.
The web sharing association participates in an online media campaign, which can lead
individuals to the authorized location in the organization where they can purchase items.

Why social media is effective
The utilization of social media channels that might be very important to organisation. One of
the prominent advantages of media networks for management is to examine consumer ratings.
Reaction, good, and comments that provides by the buyer that can indicate the potential for
achieving the products (D. Khaled, and et.al.,2021). Marketing specialists might reach as many
customers by such mediums without spending a lot of cash. At the same time, manner of the
online media that allow the management to update their images.
CONCLUSION
From the above mentioned report it has been concluded that, online media marketing plays
an important manner of the role. Organizations can use a mix of media with participation in
different components of the advertising mix such as article, value, location, and advancement. In
modern occasions, online communication channels such as Facebook, Instagram, and many
others have the climax of sharing data in designs of images, videos, and texts. These strengths
are useful for associations to advertise their articles and target more customers.

REFERENCES
Books and Journals
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Sarmiento Guede, J.R., De Esteban Curiel, J. and Antonovica, A., 2021. Increase the influence of
the travel video bloggers by using Youtube to sell trips indirectly through relationship
marketing and service quality online.
Chang, C.T., Chu, X.Y.M. and Tsai, I.T., 2021. How Cause Marketing Campaign Factors Affect
Attitudes and Purchase Intention: Choosing the Right Mix of Product And Cause Types
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Guo, Y., 2021. The exploration of innovative experiences in the hotel industry: How are hotel
organisations marketing innovative experiences to target the Millennial
generation? (Doctoral dissertation, Auckland University of Technology).
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humanted. In Post-Human Futures (pp. 23-47). Routledge.
Choong, K., and et.al., 2021. Reaching subculture markets: The cryptic marketing
approach. Journal of Marketing Communications. 27(2). pp.160-175.
Bonina, C., and et.al., 2021. Digital platforms for development: Foundations and research
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Mengjie, W., 2021. Internet marketing and customer loyalty: Perfect Diary, as an
example (Doctoral dissertation).
Marques, M., and et.al.,2021. Customer Relationship Management as an Important Relationship
Marketing Tool: The Case of the Hospitality Industry in Estoril Coast. In Impact of
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D. Khaled, A.S., and et.al.,2021. Exploring the relationship of marketing & technological
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