Digital Marketing: Campaign Analysis and Revenue Generation Strategies

This report delves into digital marketing strategies and tools, highlighting the importance of platforms like Google AdWords and Google Analytics. It examines how companies utilize these tools to promote their brands, analyze campaign performance, and generate revenue. The report emphasizes the pay-per-click model of Google AdWords and the free services offered by Google Analytics, along with the significance of search engine optimization (SEO) in reaching target audiences. The analysis includes the use of these tools, the importance of analyzing website traffic, and the need for enhanced e-commerce setups for tracking engagement. The report concludes by emphasizing the importance of these strategies for companies aiming to increase revenue.

DIGITAL
MARKETING

Table of Contents
Recommendation.............................................................................................................................3
REFERENCES................................................................................................................................5

Recommendation
Several countries hire various companies to promote their brand through digital marketing
campaign as by this strategy companies believe it will help them earn while promoting their
brand with the help of these tools. Companies put up with strategies and they analyze the people
they have influenced, market they have captured and how much revenue they have earned by
using these type of various tools. Companies earn money by click on per view, more clicks they
get more it generates the revenue for them which results in making the campaign successful.
Companies uses various tools but most of them prefer Google ad words and Google Analytics as
Google is a world renowned platform and it generates more web traffic than any of their
competitors. Google ad words run on a pay per click method whereas Google Analytics charge
no cost of services. By doing an proper search engine optimization reach of the target audience
can be increased according to their demand, of course budget is needed to set for that. It is a key
planner tool which allows the keywords a company includes in their ads and other content.
Ultimately companies who want to increase their web traffic must use Google ad words. On the
other hand Google Analytics is free of cost. To analyze the website of the company and to obtain
more information such as who is visiting your profile, from where he is, and which page interests
them the most and which seeks their attention. It requires a enhanced setup of e commerce so
that events can be tracked and they can learn more about engagement. To increase their revenues
companies need to seek these type of measure and analyze them properly. (Chaffey and Ellis-
Chadwick, 2019)

REFERENCES
Books and Journal
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.

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