Digital Marketing Strategies: Analysis of Campaigns and Effectiveness

This report provides an analysis of digital marketing strategies, examining their effectiveness and impact on businesses. It begins with an introduction to digital marketing and explores the development of a digital marketing strategy, emphasizing the importance of selecting appropriate online channels. The report then reviews digital marketing strategies through case studies of Sainsbury's and Rolls Royce, evaluating their promotional and marketing mix. The analysis assesses the effectiveness of each campaign in terms of awareness and customer engagement, concluding that Sainsbury's campaign was more effective. The report highlights the significance of digital marketing in shaping organizational functions and improving market presence, concluding with a list of references.

Digital marketing
strategy 2

Table of Contents
 Introduction
 Digital marketing strategy
 Justification of social media content
 Review the digital marketing strategy
 Promotional and marketing mix:
 Effectiveness:
 Analysis:
 Conclusion
 References

Marketing is one of the significant activities that can be used for
the purpose of business organisations across organisations. There
are various methods that can be used as a part of effective social
media strategies in order to expand the market presence.
INTRODUCTION

Digital marketing strategy
Digital marketing strategy is based on series of actions that can help
in achievement of laid company gaols. It is based on careful selection
of a suitable online available marketing channel for the purpose of
achieving higher market share and better productivity. These
channels can be paid, earned owned media

Contd..
Digital communication strategy
Digital communication strategy is based on development of
an effective communication strategy. It is a document that is
based on overall methods and goals of an organisation to
outreach its activities.

Review the digital marketing strategy
Example 1: Sainsbury’s Argos hacks back to its catalogue days
for Christmas campaign
Target customers:
Goals: the main goals of Sainsbury’s and argos behind this
marketing campaign was to build up a creative agency partnership
that came a idea with “dream fulfilment” that is transformed the
Christmas catalogue for the portal for you to get what you really
want.

Sainsbury’s Argos hacks back to its catalogue
days for Christmas campaign

Contd..
Example 2: Rolls Royals advertisement on you tube
channel:
Rools Rocycee has been focussing on use of digital media
strategies for the purpose of approaching their target segment of
customers in a unique manner. For this they used YouTube as
one of the fastest growing advertising medium.
.

Rolls Royals advertisement on you tube
channel:

Marketing mix
Promotional and marketing mix:
Promotional Activities are aimed at creating awareness, interest
and sales in a organisation it include various elements that can
help in determination of the ways in which overall sales can be
maximised in relation to organisation functioning.
Communication mix is one such strategy that is generally used
by organisations in order to

Management By Objectives
Effectiveness:
• BRAND 1: Rolls Royce advertisement campaigns:
• Awareness: The overall awareness from the rolls royeec
campaign has been created because of the main agenda to
approach the customers in a most creative and unique manner

Contd...
BRAND 2: Sainsbury’s Argos harks back to its catalogue
days for Christmas campaign:
Awareness: the Sainsbury’s you tube advertisement campaign
had a strong focus on communication of the strong value of the
brand