Digital Marketing Report: Analysis of IKEA's Social Media Strategies

This report provides a comprehensive overview of digital marketing practices, focusing on the case study of IKEA. It begins with an introduction to marketing, including definitions and the importance of market research. The report then delves into the marketing mix (4Ps and 7Ps), illustrating how IKEA u...Read More

Practical Digital
Marketing.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART-1............................................................................................................................................1
Illustrate about term marketing..............................................................................................1
Discuss and explain about what is marketing mix and where communication fits into it.....2
What is digit marketing? Explain...........................................................................................3
Explanation of social media marketing..................................................................................3
Why of digital marketing and social media marketing are important to contemporary business.
................................................................................................................................................3
PART 2............................................................................................................................................4
Elaborates with two examples of social media content works and justification....................4
Screen shots of effective campaigns of digital marketing......................................................4
Why social media content is effective?..................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing is a concept which utilised by marketing players through internet and online
users to promote products and services in a efficient form of manner (Vieira, Agnihotri and
Arunachalam, 2019). It is generally used through the sources like advanced Technologies
computer laptop mobile in which company or market share can produce or promote their product
and services to advertise for public platform. According to the survey digital marketing is one of
the most flexible practices which every company undertakes for their promotion and other
business activities.
This following report the company is selected IKEA, it is a Swedish Dutch multinational retail
company. This company used design and sell home appliances and ready-to-assemble furniture
and other among products which comes under a tale business (Dwivedi and et. al., 2020). As per
the report the topics are divided into two parts part one is consist about description of marketing
along with social marketing as well as digital marketing and their impacts. Part 2 is concerned
for social media content it and it effective use for business purposes along with elaborate two
examples that justify importance of social media. .
MAIN BODY
PART-1
Illustrate about term marketing.
Marketing is a term which defines about selling manufacturing and distributing and promoting of
product and services offered to customer where they can fulfil their needs and wants. The
objective of marketing is to create awareness and promote relevant product and services as per
the marketing trend and demand of customer to make their expectation fulfilled successfully and
also create a better standard of living (López García, Lizcano and Matos., 2019). In this practice
of marketing one of the most important factor which plays an important role is it marketing
research in this Marketplace used to scrutinize and collect relevant information related to product
and services behalf of company. Searching of relevant information is to analyse what customer
are demanding and what are the main key trends which is creating bus in competitive market.
As marketing also involves the disciplinary actions where company used to undertake to
maintain the relationship with customer for longer period of time. The role of networking with
potential clients that helps to conducting a better and effective business with them as well as it
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helps to create more and more opportunities which enhance positive outcome for future
generations. In perspective of IKEA company their marketing team used to work 24 hours two
students and analyse about competitive market in terms of product and services A's what are the
key changes which lecture is the market to to customer preferences along with competitor's
performance.
Discuss and explain about what is marketing mix and where communication fits into it.
Marketing mix means is a process of focusing towards product and other components which
helps to create a comprehensive and effective marketing plan (Kumar., 2020). The term
marketing mix is usually define beginning of 4ps suggest product, price, place and promotion
and to is extent factors people, process and Physical evidence as it is known as 7 piece of
marketing mix. The objective of creating 4 piece or 7 piece is to classify the strategy that helps to
conducting better marketing plan for company and it enhance important information related to
the product and other factor specification which includes to promote better way the product in
competitive market place. As the context of IKEA marketing mix are as follows:
 Product- the product strategy of IKEA is they offer a wide range of product scope to
customer (McGruer., 2019). The product of IKEA process divided into outdoor furniture
home appliances children products in 3 test Mirrors that and mattresses and etc.
Therefore were usually covers segmentation of product which customer is usually used in
their daily life.
 Price- IKEA competes with various Global retail business as well as super market on
which they have vision to offer a product on a lower price in which every customer can
afford easily. IKEA conducts low-cost products such as in furniture for household
appliances and other segments of products where to focus on Cost control and efficient
operational details.
 Place- IKEA has a scope of place and distribution strategy which is a part of marketing
mix. The IKEA distribution network is in very large segment on which day manufacture
in huge volume of product differentiation which means useful in increasing value to
weight ratio (Behera, Gunasekaran and Bala,, 2020). IKEA has over 25 distribution
centre more than 50 countries.
 Promotion- IKEA focus a lot of marketing activities in which their promotion tool on
television radio online advertisement etc (Lee, Seok and Sohn,., 2019). In recent time
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IKEA has launched a UK wide advertising campaign which was referred home is the
most important place to use the sign and making awareness effectively to customer’s
mind about the product concept. IKEA has a good scope of digital marketing strategy in
which we can promote and awareness of the product and services through online website
it will make better promotional. Through digital marketing company can connect with
more and more customer from internationally.
The communication factor fits into above marketing mix in Promotion strategy where IKEA can
express their views and concept of product through better digital marketing campaign.
What is digit marketing? Explain.
Digital marketing is one of the innovative concept of market world. As it is used through online
and website promoting product and services through better strategy as well aa creating awareness
(Li, Larimo and Leonidou, 2021). For IKEA company they usually use their online website for
promote their product and services but the strategy of digital marketing can be more easier way
to connect more
and more customer in less time and also it would easier to provide relevant and valuable
information directed to specific product and service segmentation.
Explanation of social media marketing.
The concept social marketing is utilised for commercial marketing principles and certain
techniques to develop the people welfare as well as the physical social and economic
environment on which they are currently living (Iankova, Marder and Yau, 2019). IKEA
company can also utilise social marketing where they can improve and increase their customer
standard of living to offer innovative product and services. Thus, this would can change their
patient preferences and fulfil their expectancy outcomes as per the customer's needs and wants.
Why of digital marketing and social media marketing are important to contemporary business.
Social media marketing is one of the important key process of digital marketing in which
it is usually conduct through promotion of products services on social media platforms. The role
of digital marketing any social media they enhance their online and internet sources to post and
create an effective awareness for customer. The importance of value products and services which
offers by specific company (McClure and Seock., 2020). According to the ports that 15% of
users are on actively participate online websites in which most of the sites are in shopping retail
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business. As a golden opportunity for every business they can connect on social media and other
online shopping website to offer and advertise their product and services. IKEA having their
strategy in which they conduct marketing activity through online services, as they create own E-
commerce website where existing and new customer experience the product and service of IKEA
offers quality manner.
PART 2
Elaborates with two examples of social media content works and justification
Social media content nowadays one of the most effective tool which utilised by every business
organisation. It is important because it provide productive platform on which a specific business
can in has their innovation and creativity to promote their product and services. In
following there are two social media content examples which referred to IKEA company and
other business can use for their promotional activities:
 You tube advertise: the platform of YouTube is a part of social media segment in which
many people are actively to watch different content videos. For every business YouTube
is best platform to promote the product and services bike rating innovative promotional
video on which customer can understand what company is is actually promote or selling
product.
 Facebook and Instagram: these two platform are also part of social media content. For
Facebook and Instagram users are very friendly induced to social media platforms where
they post like share pictures videos and blogs (Ortiz, Smith and Coyne-Beasley., 2019).
For IKEA company these two social media platform can be effective to promote products
and services through source of digital marketing.
Screen shots of effective campaigns of digital marketing.
IKEA advertising on You Tube:
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IKEA advertising on Instagram:
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Souce:https://digitalagencynetwork.com/an-instagrammable-ar-marketing-campaign-from-ikea-
mupolash/
Why social media content is effective?
Social media is an effective marketing Communications platform which helps to business
increase their brand in national as well as globally (Shareef, Rana and Islam., 2019). In following
there are certain regions which encompasses that social media content has effective to the
business.
 Increasing brand recognition: Every business in which the focus to increase the brand
visibility towards customer bus stop social media is a flexible way to get the concept of
business product to reach large scope of audience (Buratti, Parola and Satta., 2018). This
is an effective platform to reach and engage more and more customer and provide them
productive traits of product and services.
 Creating richer experiences: through social media it allows at certain value to
stakeholders which are targeted now also effective communication to provide satisfactory
products and services at reach to customer expectations as well. Satisfied customer they
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tend to share their experiences as well as feedback on using of business product and
services that help to development and refer to new customer why promotion.
 Cost effective campaigns solution: as social media allows to be incredibly targeted to
their campaign Communications. In that targeting options allows to advertise on
demographics that reach to customer in form of age, gender, income basis, religion caste
etc (Shawky and et. al., 2019). This is easy to track success rate and customized
campaign targeting as per according the time duration. Effective social media campaign
to provide more options in product as well as saving time which company can measure
their returns on the basis of investments.
CONCLUSION
From above report of Practises of digital marketing it summarised about description of
marketing as well as functions which help to company product and service perform in market.
Marketing mix 4ps plays an important role which provide valuable specification in context of
company’s product and services. The explanation to social media marketing describe to promote
the product and services to offer customers. The role of digital marketing in social media content
creates importance for other business platform through consuming less time and enhance better
promotion activities to gain effective competitive advantages. In part 2, explain with two social
media content which work on effective advertise product through blogging or other social media
platform such as You tube and Instagram enhance better promotional strategies to gain people
attraction.
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REFERENCES
Books and Journals
Vieira, V.A , Agnihotri, R. and Arunachalam, S., 2019. In pursuit of an effective B2B digital
marketing strategy in an emerging market. Journal of the Academy of Marketing
Science. 47(6), pp.1085-1108.
López García, J.J., Lizcano, D and Matos, N., 2019. Digital marketing actions that achieve a
better attraction and loyalty of users: An analytical study. Future Internet. 11(6), p.130.
McGruer, D., 2019. Dynamic digital marketing: master the world of online and social media
marketing to grow your business. John Wiley & Sons.
Behera, R.K., Gunasekaran and Bala, P.K., 2020. Personalized digital marketing recommender
engine. Journal of Retailing and Consumer Services. 53, p.101799.
Iankova, S., Marder, B. and Yau, A., 2019. A comparison of social media marketing between
B2B, B2C and mixed business models. Industrial Marketing Management. 81, pp.169-
179.
Shareef, M.A., Rana, N.P. and Islam, R., 2019. Social media marketing: Comparative effect of
advertisement sources. Journal of Retailing and Consumer Services, 46, pp.58-69.
Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing. AG Printing & Publishing.
Buratti, N., Parola, F. and Satta, G., 2018. Insights on the adoption of social media marketing in
B2B services. The TQM Journal.
Fox, A.K., Nakhata, C. and Deitz, G.D., 2019. Eat, drink, and create content: A multi-method
exploration of visual social media marketing content. International Journal of
Advertising. 38(3), pp.450-470.
Shawky and et. al., 2019. Using social media to create engagement: A social marketing review.
Journal of Social Marketing.
Ge, J. and Gretzel, U., 2018. Impact of humour on firm-initiated social media conversations.
Information Technology & Tourism. 18(1), pp.61-83.
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