The Role of Digital Marketing and Social Media Marketing Report

This report delves into the significance of digital and social media marketing within the contemporary business landscape. It begins by establishing the importance of marketing and the marketing mix, encompassing elements like product, price, place, and promotion. The report then explores the role of digital marketing, which leverages the internet and digital media channels to connect with target customers, and social media marketing, which utilizes various platforms to build brand image and drive sales. The report further examines key digital marketing models, such as the 4 C's of marketing communication and the RACE model, and discusses the importance of social media content. It highlights examples like written posts, articles, and external links, emphasizing their role in attracting audiences and building credibility. The report concludes by summarizing the benefits of digital and social media marketing, including improved customer engagement, increased brand awareness, and enhanced business performance.

The role of digital marketing and social media
marketing – theory and examples

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
PART 2............................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Social media is considered to be as the key significant aspect of the digital marketing which
tends to focus on providing incredible set of benefits in order to reach large number of customers
across the globe. This study mainly focuses on determining the importance of marketing and
marketing mix. It also evaluates the role associated with the digital marketing as well as the
social media marketing within the business. Furthermore, this study also establishes the
standards and models linked with the digital marketing.
PART 1
Marketing is considered to be significant action plan associated with the business which is
useful in the promotion of the goods and services which has been produced by the company. It
mainly comprises of advertising, promotion and market research (Ardolino and et.al., 2018).
Marketing is considered to be as the activity, process and set of institution which helps in
creating, delivering, communicating and also exchanging offerings which has value for the
customers, society, partners and clients. It is a practice of organisation which allows them to
effectively sell products and services to the customers.
Marketing mix is considered to be as the significant plan which has been defined as specific
set of the marketing tool which the firm tends to use in order to pursue the key goals and
objectives of the marketing within the target market. It mainly comprises of product, price, place,
promotion, process, people and physical evidence. It is considered to be significant in
understanding the products and services which has to be offered to the customers. It is useful in
planning a successful product offering. It is significant in making use of the company strength
and avoiding unnecessary cost which leads to higher profitability and growth for the business.
Communication mix within the organisation is desperate to have a specific method which
has been used in order to promote the products and company to the targeted audience. It is useful
in communicating with the potential customers and influencing them to buy the special products
and services which has been offered by the company (Subramaniam, Singhal and Hopkinson,
2019, March). The key marketing communication tools mainly comprise of Advertising, direct
marketing, digital marketing, personal selling, public relations, loyalty cards, sales from motion,
social media, et cetera. Communication mix is considered to be as a marketing activity which
mainly comprise of white set of ways which the company uses in order to communicate with the
customers. It is considered to be useful in taking particular set of action and improving the brand
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image and results by increasing the customer satisfaction. It also leads to increased morale and
improved business outcomes with greater accuracy.
Digital marketing is a significant marketing approach which primarily relies on the internet
in order to connect with the target customers with the use of various digital media channels as
well as platforms. It is a significant all-encompassing term which consist of white trends of
digital marketing like certain optimisation, content writing, affiliate marketing, online public
relations, web analytics, conversational artificial intelligence, digital advertising, email
marketing, website, mobile marketing and social media marketing (Moctezuma, and Rajagopal,
2016). It is considered to be useful in creating and elaborating strategies in order to connect and
reach out to the prospective customers. Digital marketing is considered to be significant because
it is useful in reaching a normal set of audience in a cost-effective as well as measurable manner.
It is useful in creating brand loyalty and improving business performance and efficiency.
Social media marketing is considered to be significant because it tends to use white set of
social media platforms which is relevant in connecting with the target audience and building the
brand image, driving website traffic and is also useful in increasing sales (Järvinen and
Karjaluoto, 2015). The key social media platforms mainly comprises of Facebook, Instagram,
LinkedIn, Pinterest, Twitter, YouTube and Snapchat. The range of social media management
tools which is useful for business to get most out of the social media platforms and engage with
the large number of audience and also helps in analysing the results of the company. Social
media marketing is useful in sharing content on the social media platforms in order to generate
traffic on the website and leads to increase in sales of the company. The core pillars of the social
media marketing strategy, planning, listening, engagement, publishing, analytics and reporting
and advertising.
Digital marketing and social media marketing are all important to contemporary businesses
because it is one of the useful measure which has been used within the business in order to reach
a wide range of customers across the globe. It is considered to be prominent in increasing the
brand awareness of the company and make people aware about the products and services. This
eventually leads to greater sales and higher profitability for the company (What Is Digital
Marketing? Definition, Types, Best Practices with Examples, 2020). Digital marketing and social
media platform is prominent to effectively connect with the customers and improves the business
performance and efficiency. Social media marketing is considered to be of utmost important for
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the contemporary business in today’s world because it is significant in allowing for the
immediate interaction as well as customer feedback. It helps in improving the way business
operates and connect in a better way. Complying with the social media customer service strategy
is of utmost important to improve the business performance.
Digital marketing is of utmost priority for the business because it helps in reaching out
enormous set of audience in a cost-effective manner. It is significant and easily monitoring and
tracking the campaigns and also helps in adapting and driving for the better results. Complying
with the social media marketing and digital marketing helps in increasing the loyalty of the brand
and also drive online sales. It also leads to higher customer base and leads to improved business
performance and outcomes. Digital marketing is significant in giving max effects marketing
which helps business in increasing their visibility and engagement by using unique set of
business strategy. It helps in converting the subscribers into potential customers which
eventually leads to higher growth in sales for the company this leads to high revenues. Digital
marketing also helps in mobile marketing and website marketing which improves the sales of the
business. This is useful in giving measurable set of results.
PART 2
The success of the social media tends to depend mainly on the success of the content which
has been posted on the particular website. It is crucial to produce high performing and effective
content to attract large number of audience towards the products and services which has been
offered by the company.
Written post, articles, guides and blogs are considered to be one of the best platform for
the social media content which is effective. One of the key advantage associated with this
platform is that it is useful in demonstrating the knowledge and expertise of the company. It is
also useful in building reputation and credibility of the business (Patrutiu-Baltes, 2016). One of
the biggest advantage associated with this platform is that there are large number of blog
contents which thickens the competition. There is a need for creating new topic and creativity to
improve the business performance and cater attraction of the customers. Digital marketing is a
significant platforms to write post, articles and blogs mainly are LinkedIn, Facebook, Twitter,
Instagram and website. This is useful in driving traffic for the products and services of the
company.
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Links to external content is another key significant example of social media content which
works incredibly well. External link is considered to be quite prominent link but it is useful in
pointing out at the external domain. The key Experts of the search engine optimisation tends to
believe that, external links are considered to be significant source to rank power. It is useful in
passing link equity and provide additional set of information for the readers which can be
beneficial to expand their knowledge set and is useful in creating awareness (Stephen, 2016).
This is one of the key significant Measure through which it helps in discovering useful content
and in organic traffic. It is also useful in building trust and facilitate relationship with the
business.
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Digital marketing model is considered to be significant because it is useful in providing
framework for the digital planning, audit and strategy. 4 C’s of marketing communication is
considered to be prominent model of the digital marketing. It mainly comprise of clarity,
consistency, credibility and competitiveness. It is relevant in providing clear set up idea with a
simple message to cater attraction of customers. Complete consistency has maintained well
communicating with the target audience without any place an order to transmit clear set of
information. The idea must be credible in the eyes of customers and must also need to create
competitive edge.
RACE model is a significant digital marketing model. This model is action oriented and
practical to use as it focuses on tactics which can be committed if within digital marketing
communication mobile application and website. This model is useful in integrating all modern
marketing activities to improve the business performance and efficiency (Karjaluoto, Ulkuniemi
and Mustonen, 2015). This framework is prominent in managing the digital marketing strategy
and digital marketing activities in the significant manner. It is useful in improving, managing and
structuring the digital marketing results and also helps in defining the key priorities upon which
one should focus on. This model mainly comprises of five essential digital marketing techniques
which includes planning, reaching, acting, converting and engaging. Each techniques tends to
teach one of the best possible practises and is useful in increasing the return on investment.
Social media content is considered to be of crucial importance because it is useful in
achieving business to attain social media objectives as well as leads to brand recognition. It also
helps in generating leads and engaging audience which eventually leads to higher operational
performance and efficiency. It is useful in cementing the position and reaching wider set of
audience across the globe. It is useful in reaching people locally, nationally, regionally and
internationally. It is useful in understanding the key significant characteristics of the target
audience and helps in personalising the messages in order to resonate with the audience in a
more prominent manner. It is considered to be significant in sharing and creation of the content
through an online platforms with the help of blogs, social media post and videos. Social media
content is considered to be effective for the business because it is useful in increasing brand
recognition and helps in making people aware. This also useful in converting the potential. It is
significant and engaging customers with the relevant and valuable content on the social media. It
hasn’t been there throughout the specific customer journey and create positive set up interaction
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with the customers. It is also significant increase in the number of opportunities for the business
in order to reach out to the target customers within the market. It is also useful in creating
minutes experience and communicate faster with the target audience (Subramaniam, Singhal and
Hopkinson, 2019, March). Social media content is affected because it is used and a cost-effective
campaign solution. It is also significant in improving the customer insight and increasing organic
rankings on the Google. Using backlinks helps in providing high-quality content and improving
business performance and efficiency.
CONCLUSION
This study summarizes that, marketing mix is useful in planning a successful product
offering. Digital marketing target customers with the use of various digital media channels.
Digital marketing and social media platform is prominent to effectively connect with the
customers and improves the business performance. Written post, articles, guides and blogs and
Links to external content are key example of social media content which works incredibly well.
Social media content is useful in understanding the key significant characteristics of the target
audience and helps in personalising the messages in order to resonate with the audience.
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REFERENCES
Books and Journals
Ardolino, M and et.al., 2018. The role of digital technologies for the service transformation of
industrial companies. International Journal of Production Research, 56(6), pp.2116-2132.
Moctezuma, N.P.B. and Rajagopal, 2016. Role of digital marketing in driving business
performance in emerging markets: an analytical framework. International Journal of Business
Forecasting and Marketing Intelligence, 2(4), pp.291-314.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management, 50, pp.117-127.
Patrutiu-Baltes, L., 2016. Inbound Marketing-the most important digital marketing
strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2),
p.61.
Stephen, A.T., 2016. The role of digital and social media marketing in consumer
behavior. Current Opinion in Psychology, 10, pp.17-21.
Chaffey, D., 2019. Digital marketing. Pearson UK.
Karjaluoto, H., Ulkuniemi, P. and Mustonen, N., 2015. The role of digital channels in industrial
marketing communications. Journal of Business & Industrial Marketing.
Subramaniam, R.K., Singhal, A. and Hopkinson, P., 2019, March. Role of Digital Marketing to
Enhance Medical Tourism in Hospitals of Dubai. In 2nd International Conference on Tourism
Research (p. 330).
Online
What Is Digital Marketing? Definition, Types, Best Practices with Examples. 2020. [ONLINE].
Available through< https://www.martechadvisor.com/articles/marketing-automation-2/what-is-
digital-marketing/>
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