Digital Marketing and Communication Strategy Report Analysis

This report examines the role of digital marketing in shaping effective communication strategies. It begins by defining digital marketing and its various channels, such as social media marketing, SEO, content marketing, and PPC. The report highlights how these channels facilitate communication, promote products, and engage with target audiences. Social media marketing is presented as a key tool for brand promotion and customer interaction. SEO is emphasized for improving website visibility and search engine rankings. Content marketing is discussed for attracting and informing customers through blogs, infographics, and videos. Finally, PPC is introduced as a cost-effective advertising method. The report concludes by underlining the importance of digital marketing in boosting organizational productivity and market growth.

Use of digital
marketing in a
specific
communications
strategy

Table of contents
Introduction
How digital marketing help in communication strategy ?
Ranks of digital marketing
Social media marketing
SEO
Content marketing
PPC

Introduction
Digital Marketing consider as a tool of advertisement which
deliver with the help of digital channel like search engine,
social media, mobile apps, websites and emails etc. digital
marketing is the method which mainly use by the
organisations to endorse their products, services and also
specific brands.

How digital marketing can be
used in communication strategy ?
Digital Marketing is like a tools and method which plan and also outline
how an organisation can obtain its marketing target via online
marketing channels such as social media marketing , content
marketing, PPC and SEO. These are considered as the most popular
and useful digital marketing channels which helpful to communicate,
promote and deliver the resources of the organisation.

Rank of digital marketing
channels
Most appropriate digital
marketing channels
are ranked on the
basis of their
communication
strategy and
performance are
explained.

Social media marketing
This strategy is very helpful to develop
companies business and increase the market
share of the company. With the help of this
strategy, companies like ASDA and M & S can
easily promote their product on social media
channels and also communicate with the target
customers and clients.

SEO
It is one of the most appropriate and effective
digital marketing channel which aid to improve
company website so that it can ranks highly in
the search engine outcomes with use of
keywords and specific phrases that related to
the company. More keyword lead more higher
rank of the company so that customers will see
and also become very familiar with company
website.

Content marketing
This digital marketing strategy is helpful in
reaching, connecting, and also engaging with
customers and clients via content. In the
strategy, content include blogs, infographics ,
videos and stories post which influence the
users. It provide the information about the
companies in a creative and effective way
which attract and also invite to the customers to
take advantage of company products and
services on a special offers and discounts.

PPC
It is most cost effective digital marketing strategy
which generally known as “Pay Per Click”. It is
a paid form of promoting and advertising that
based on auction based system.

Conclusion
According to this report it can be analysed that
digital marketing playing a remarkable role to
boost the productivity and efficiency of
organisations so that they can increase their
market growth level. This report discussed
about the digital marketing channels which
helpful to communicate with the customer
most effectively.

Thank You