Digital Marketing Report: Social Media Content and Effectiveness

This report delves into the realm of digital marketing, commencing with foundational definitions of marketing, the marketing mix, and communication mix. It then transitions into the specifics of digital marketing and social media marketing, emphasizing their significance in contemporary business strategies. The report presents two compelling examples of effective social media content, providing detailed justifications for their success. Furthermore, it explores various models and standards used in digital marketing, such as Lauterborn's 4Cs and Hofacker's 5 phases of information processing, offering insights into their application. The analysis extends to explaining the effectiveness of social media content, highlighting its role in brand popularity and transformative capabilities. The report concludes by summarizing the importance of marketing in creating product demand and the effectiveness of digital and social media marketing as cost-effective tools for reaching a broad audience.

Practical Digital
Marketing

Contents
Introduction.................................................................................................................................................3
Part 1...........................................................................................................................................................3
Define Marketing.....................................................................................................................................3
Marketing mix and communication mix..................................................................................................3
Digital Marketing....................................................................................................................................4
Social Media Marketing..........................................................................................................................5
PART 2.........................................................................................................................................................5
Present two examples of social media contents that really works and justify why..................................5
Models and standards for digital marketing.............................................................................................8
Explain why you think the social media content is effective...................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

Introduction
Marketing can be defined as a collection of activities which helps in providing the
product and service related informations to the group of people and converting that group of
people into the potential customers of organization. Various of organization makes a separate
department of marketing which is also responsible for doing market research and identifying the
desires of people. Digital marketing implies the marketing activities digitally or by using the
technology. It helps the marketers in reaching large number of people on the same time. The
purpose of this report is to understand the concept of marketing, social marketing, digital
marketing with various examples.
Part 1
Define Marketing
Marketing refers to the activities which helps the organisation to promote their goods and
services into the competitive market so that the customers get attracted in order to avail such
products and services. It is important for every type of organisation to develop strong marketing
strategies so that they can increase their sales which results in enhancement of profitability from
the competitive market. These activities include celebrities, attractive phrases or slogan lines and
many other things which can be used by the companies during the promotion of their products
and services (Guenzi, P. and Habel, J., 2020). There are several promotional activities which
helps the company to reach to their targeted customers and also helpful in order to analyse the
techniques which helps the company to defeat their competitors from the market. The main aim
behind this type of activities is to increase the sale of their products so that they can have a
positive brand image into the competitive market.
Marketing mix and communication mix
Marketing mix is the tool which is used by the company in order to attain their objective
with the help of different strategies of marketing. The tool is discussed below:
 Product: it refers to the products which are offered by the enterprise so that they can
achieve their ultimate goal in an effective manner (Kakatkar, C. and Spann, M., 2019).

The main motive of the company is to provide their goods and services to the targeted
audience so that they can satisfy the desires of their customers in an appropriate manner.
 Price: it is the type of a cost which will be paid by their customers in exchange of goods
and services they are taking from the company. It is very important for the company to
determine a strong pricing strategy so that they can easily attract their customers towards
their products and services.
 Place: it is the place of distribution of goods and services as it helps in determining the
targeted audience and other graphical areas where they are residing.
 Promotion: it is another important factor which is used by the company in order to
promote their goods and services by adopting several promotional techniques which are
used in order to attract the targeted audience towards the organisation offered goods.
 Physical evidence: it refers to the existence of the company which includes the offline
platform so that the customers can believe in the physical existence of the company
which is also helpful in order to develop a positive brand image of the organisation into
the competitive market.
 Process: it is the factor which refers to the activities that helps the organisation to deliver
their goods and services. It is also used in order to attract the customers by using several
techniques of delivery of the product.
People: this factor includes the employees and other people who are engaged in order to attain
the common goal of the organization (Farah and et. al., 2019). The workforce use their skills and
knowledge so that they can provide better services to the targeted audience which helps them to
provide better services to the targeted audience which helps them to achieve the objective of the
company.
Digital Marketing
It is the most trending marketing technique which is adopted by every type of organisation which
helps them to promote their goods and services to a large number of audience with the help of
digital platforms. This type of platform is used by the company so that they can reach their
targeted customers around the globe (Lam and et. al., 2019). There are several campaigns which
are adopted by the company so that they can able to appear on the computer, laptop, tablets and
other electronic devices of their targeted audience. It is also used in order to determine the brand
image of the organisation into the digital media platform and also determine the strategies of the

competitors which are used by them to promote their goods and services. The platform is also
helpful in order to provide satisfactory services to their targeted customers by determining the
needs and wants of them.
Social Media Marketing
It is a type of digital marketing platform which can be adopted by the companies while
promoting their goods into the competitive market. There are different types of techniques which
can be used by the company so that they can develop a positive brand image into the competitive
market which helps the company to increase their sales. There are several modes of social media
marketing such as Face book, Instagram, Snap chat and Twitter. It is used by several types of
organizations that helps them to analyse the brand image of their company and compare it with
the other competitors in the existing Marketplace (Eroğlu, F. and BAYRAKTAR KÖSE, E.,
2019). The main objective of this type of marketing is used in order to promote their goods and
services so that their customers can avail more products from the market.
Importance of Social Media Marketing
 Cost Saving: this type of platform helps the organisation to save their cost of promotion
as the platforms which are available on social media sites are free of cost so it is not
required by the company to invest some of the amount in order to promote the goods and
services. It helps the organisation to reach their targeted audience with the help of single
click.
 Increase sale: this type of platform is used by the company in order to increase their sale
which resulted in enhancement of profitability as it is used to extract the targeted
audience so that they can avail their products in an Better way (Medrano and et. al.,
2020). The platform is also used in order to provide better services so that they can
resolve the issues faced by their targeted audience.
PART 2
Present two examples of social media contents that really works and justify why
Social media can be said as an effective technique which are undertaken by the
organization for the purpose of promoting the products which they are offering. It is also related
to the development of content of organization. Along with this it can also makes a large number

of problems for the organization. For the purpose of posting back content on various social
platforms such as Face book Twitter YouTube and many more, organization development areas
kinds of content. It is more useful for organization interacting the audience as compared to the
classics marketing activities. Several of social media content are explained below:
Info Graphic: It is the most share able kind of content. This type of content includes a lots of
animations which are used to make the content more attractive (Chautard, T. and Collin-
Lachaud, I., 2019). It can be said that Info graphic is exceedingly. This content is helpful as it
give command which is comfortable for misleading the brain of people into reading. It also
contains various statistics along with the written prescription. LinkedIn and Face book can be
considered as effective options for info graphics.
Interactive content: This media works as a highlighting the products and services on the Digital
Computer Based systems which give response to the audience activity is by presenting the

contents which include audio images text video moving images and many more. Along with this
content marketing sector moves toward the social media content. Various professional are
preparing the content in order to reach the audience in an effective and efficient manner.
Interactive had published content marketing survey disposition (Charlton, A.B. and Cornwell,
T.B., 2019). Content marketing include a less amount of words and the organization put to
various pages and related experiences or organization which provide the information to the
targeted customers. In addition to this, Quizzes can be considered as two way kind of content. It
is also found that to customers react on the content instead of consuming it.
Models and standards for digital marketing.
Below explained are the various digital marketing models which the management of organisation
Undertake:

Lauterborns 4C's: it is the first marketing model which includes 4Cs i.e. consumer, cost,
communication and convenience. This model of 4 Cs replace the 4Ps model of marketing.
Communication is the menu plate form of promotion. It is the responsibility of a marketers that
they should focus on creating and open dialogue with potential customers on the basis of their
needs and Desire (Sivathanu, B., 2019). Under this model consumer is a menu lative form of
productive. It is the responsibility of organization that they should produce the products and
services according to the wants and needs of the consumers. Marketers plays an important role in
knowing about the wants and needs of consumer by market research. Convenience is the
replacement factor of place. It means that the marketers should analyze the strategic place where
the products can easily be available for customers. Marketers have to find the place in the
various visible distribution points so that customer can purchase the product easily. Cost can be
saved as prizes. Cost of consistent or opportunity cost is also a part of cost of product or
ownership.
Hofackers 5 phases of information processing: For the purpose of providing a proper support to
marketers and promoters this model was established. It considered the effectiveness of websites
and the value of promo panels communication to the visitors of website. It contains the five
stages such as explosive, attention, comprehension and development, yielding and acceptance
and retention. Explorer is the initial stage of this model which insurance the visitors of websites
are uncovered towards the websites for longer enough for the purpose of understanding the
content of website. Retention helps the customers in obtaining and understanding the post and
creating return to the website (Southall, H., Marmion, M. and Davies, A., 2019).
Explain why you think the social media content is effective.
Increase the symbol of popularity: Organizations use social media for the purpose of reach to
the more people through various sources and target a huge audience. It can be said as an effectual
platform as it creates the interaction with new potential customers at similar time while the
organization turning in much acquainted to its existent customers base and various stakeholders.
Developing the transforming ability: It is not so costly process to interact with customers
continuously. It gives a chance to organization for transporting them by taking the advantage of
this (Abror and et. al., 2020). By developing and effective persons on social media helps in
achieving and forming effective interaction with various stakeholders.

Conclusion
From the above report it is concluded that the marketing plays an important role in
creating the demand of products and services produced by an organisation. Now it is social
media marketing and digital marketing are working as effective tool of marketing as it is a note
so high expensive and it makes possible to reach on a large level of audience at the same time. If
the organisation want to communicate the content in an effective manner it is necessary to work
on the content of. They may use infographics interactive content for the same. As it is found that
people get more attractive from moving images audios videos text and other.

References
Books and Journals