Analysis of Digital Marketing in Communication Strategies

This report examines the application of digital marketing within communication strategies, emphasizing its importance for businesses in today's digital landscape. It explores how companies leverage various digital channels, including social media, email marketing, and digital advertising, to enhance brand awareness, engage with customers, and build stronger relationships. The report delves into the reasons behind adopting these strategies, highlighting the creation of brand image, product awareness, and personalized customer experiences. It details specific tactics, such as email campaigns for direct customer interaction and engaging social media initiatives to reach wider audiences. Furthermore, the report analyzes digital advertising strategies, including banner ads and influencer marketing, to create compelling content that integrates with a brand's offerings. The conclusion emphasizes the necessity of digital marketing for business success, summarizing the effective communication strategies discussed and their impact on attracting audiences and fostering business growth.

Use of digital marketing in a specific
communications strategy

Table of content
 Introduction
 Main Body
 Conclusion
 References

Digital Marketing
 Digital marketing is the elements or division of merchandising that is cyberspace and online
settled techniques and application of digital like screen computers, mobile phones and so many
different equipment and media and level or surface to enhance and develop the goods and
services. This strategy considers introducing social media campaigns, shell out email banner,
flex, advertisement articles and many more things.
 Many company applied can applied analogue communication to spread out its range, and
provide some communication, and make some precious kinship with their customer. This
report is going to discuss about respective organisation and what are the communication
strategies that is followed by them in digital marketing (Arni, and Laddha, 2017).

Contribution to the communications strategy for the respective organizations
 Digital communication is the much important to stigmatization in current scenery of cyberspace.
Before the phase of digital environment, the administrator of communication had to voyage print
media, television and many more ways and billboard advertising techniques. The Bud light and Twix
marketing campaign applied some communication strategies to grab wide customer base through
digital marketing to create awareness of their product (Dwivedi, Rana, and Kizgin, 2020).
 There are so many reasons to introduce digital communication strategies like to enhance and make a
more popular and reputation of their company, brand image, to create much consciousness of their
products , services and offers to their customer, these strategy also helped the company or campaign
to create unique and much specific experience by the pointed social campaigns of the company like
one on one communication application or livestream videos.

Continue…
 There are some communication strategies that followed by the company to attract and create wide
customer base through digital marketing.
 Reach Audience by Electronic Mail: The companies used this platform to communicate with and
reach the customers directly by the email , where the audience acquire messages from their household,
siblings and many people. According to survey or investigation, customer s pass 2.5 hours to check and
troll their personal email (Jain, and Yadav, 2017). So This is very effective platform for the company to
direct interact with them and inform them about their new services, products , and offers.
 Introducing Engaging Social Media Campaigns: Social media is the largest and biggest platform or area
to communicate and connect with the audience because Now a days almost population are addicted
towards the social media platform so the Twix and Bud light used this platform to become more popular
and create more awareness in the market. So the company used some popular social media platforms to
build a brand image in many assorted ways.

Generate Digital advertising Strategies
 The company creating some contents of digital like on their application, internet site and
societal feeds, The campaigns can also spend in the advertising communication campaigns.
The company applied some banner ads, some domestic advertising, social media
advertising, influencer advertising.
 So the company spend and invest in producers to make impressive and attractive content
that smoothly incorporates its trade and their goods (Naumovska, 2017). Some promoting
activities is applying and admiring much user-friendly as compare to the banner ads
because it fix and set into the environment contented and does not interrupt the occurrence
of user.

Conclusion
 From the above mentioned report it has been summarized that for every organisation or
business, acquiring digital marketing is become essential to create their popularity and
awareness in the society. This report also shown about the strategies of communication in
digital marketing and the company used some campaigns and so many strategies like social
media platform, email to communicate with customer and create and build better connection
and relationship with the customers. This report also describes about the reasons that what
are the reason that company used this communication strategies of digital marketing. So in
the end it has been analyzed that effective communication is very important for the company
to attract much audience and to become more successful and develop their business.

References
 Arni, P. and Laddha, S., 2017. Adoption of Digital Marketing in Health Industry. SIES
Journal of Management, 13(1).
 Dwivedi, Y.K., Rana, N.P., Slade, E.L., Singh, N. and Kizgin, H., 2020. Editorial
introduction: Advances in theory and practice of digital marketing.
 Jain, E. and Yadav, A., 2017. Marketing and technology: role of technology in modern
marketing. IOSR Journal of Business and Management, 19(5), pp.49-53.
 Kuazaqui, E. and Lisboa, T.C., 2019. Marketing: The Evolution of Digital
Marketing. Archives of Business Research, 7(9), pp.89-96.
 Naumovska, L., 2017. Marketing communication strategies for generation Y–
millennials. Business Management and Strategy, 8(1), pp.123-133.