Digital Communication Strategy Report: Botannix Cafe, Australia

This report examines the digital communication strategy for Botannix Cafe, a cafe located in Botany, Australia. It begins with an introduction to digital communication and its importance, followed by an overview of Botannix Cafe. The report then delves into the cafe's digital communication strategy, including market research, key performance indicators (KPIs), and goal mapping. It also outlines principles for successful digital communication, such as adapting to the web, appropriate digital strategies, and social media presence. The report includes a discussion of the budget, cost-benefit analysis, and risk mitigation strategies. Finally, it concludes with recommendations for improving the cafe's digital communication efforts and provides a list of relevant references.

BUSINESS COMMUNICATION

INTRODUCTION
• Communication is an effective tool for exchanging information from one person
to another.
• Digital communication refers to the process in which communication take place
digitally and transferred electronically.
• Botannix study will be covered in this which is famous and funky cafe in
Botany , Australia.

CONTD..
• It will include digital communication strategy to increase their positive image in
mind of customers by promoting their products and services.
• Furthermore, it will include budget for improving the performance of
organisation in the market.

Digital communication strategy
 Digital communication strategy provide interact with people through use use social
media sites such as Facebook etc.
 Botannix studio cafe serve coffee to its customers and providing various information
about their food products.

CONTD..
There are some effective digital communication strategy which helps in promoting
the brand image of the organization such as :
• Market research and analysis
• Key performance indicator selection
• Goal mapping

CONTD..
There are some effective digital communication strategy which helps in promoting
the brand image of the organization such as :
• Market research and analysis
• Key performance indicator selection
• Goal mapping

Principles for successful digital communication
• Adaption to the reality of the web
• Appropriate digital strategy
• Controlled online communication strategy
• social media presence

CONTD..
• Mobile communications
• Content creation and management
• Web communication based on beliefs
• Digital communication perspective

Budget
• It is prepared by organization to measure the performance by setting standards
for goals .
• It helps in effective decision making to improve the performance of organization.
• It also assists in increasing profitability and brand image of organization .
• Budget helps in identifying errors in performing various activities.

Cost benefit analysis
There are various steps includes in analysis of cost benefits which includes :
• Define the goals and objectives
• list of alternatives actions
• stakeholders
• measure cost and benefit analysis
• Discount rate
• effective recommend course of action

Risk and Mitigation strategies
The following are various risk and mitigation strategies used by Botannix:
• Avoidance
• Acceptance
• Reduction and control
• Transference

CONCLUSION
• From the above report it can be concluded that developing digital communication
strategy is one of the important aspect of organization.
• It is important for organization to use effective strategy to communicate with
their customers and provide them quality services.

RECOMMENDATIONS
• It is recommended that digital communication is important for an organization as
it will provide information to customers about the organization products and
services.
• It is recommended to organization to use market analysis strategy it will assist in
identifying the trend prevailing in market.

REFERENCES
Morrison, A. M., 2013. Marketing and managing tourism destinations. Routledge.
Papasolomou, I. and Melanthiou, Y., 2012. Social media: Marketing public
relations’ new best friend. Journal of Promotion Management. 18(3). pp.319-328.
Rice, R. E. and Atkin, C. K. Eds., 2012. Public communication campaigns. Sage.
Chaffey, D. and Smith, P. R., 2013. eMarketing eXcellence: Planning and
optimizing your digital marketing. Routledge.

CONTD..
Batra, R. and Keller, K. L., 2016. Integrating marketing communications: New
findings, new lessons, and new ideas. Journal of Marketing. 80(6). pp.122-145.
Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting
Millennials. Journal of Consumer Marketing. 29(2). pp.86-92.
Armstrong, G. and et. al., 2014. Principles of marketing. Pearson Australia.

CONTD..
Craglia, M. and et. al., 2012. Digital Earth 2020: towards the vision for the next decade.
International Journal of Digital Earth. 5(1). pp.4-21.
Online
Digital communication. 2017. [Online]. Available through:<https://www.pulsar-
informatique.com/en/digital-communication>.