Digital Marketing Report: Marketing Mix, Social Media, and Examples

This report delves into the core concepts of digital marketing, commencing with an introduction and progressing through key tasks. It elucidates the fundamentals of marketing, the marketing mix, and the role of the communication mix. The report defines digital marketing and social media marketing, emphasizing their critical importance to contemporary businesses. Task 2 presents two compelling examples of effective social media content, providing justifications for their success and referencing established digital marketing models. The report underscores the significance of digital marketing and social media marketing in the current business landscape. It analyzes promotional strategies, digital advertising, and the evolution of marketing in the digital age. The report concludes by summarizing the potential and challenges within the business, emphasizing the need for thorough examination to facilitate growth.

Digital marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Explanation of marketing............................................................................................................1
Explain what the marketing mix is and where the communications mix fits..............................2
Explain what digital marketing is................................................................................................2
Explain what social media marketing is......................................................................................2
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
TASK 2............................................................................................................................................4
Present two examples of social media contents that really works and justify why.....................4
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to........4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Internet advertising is among the most essential and also vital components throughout the
current economy as everything and every industry have become completely digital because after
that it can utilise the social media platforms to a better effect and therefore internet advertising
had also developed numerous strands since then and it is also regarded to be quite useful in
providing a broad appeal to the company and also empowers it to broaden (Arkhipova and
Gurieva, 2018). This study contains a full description of the various promotional strategies and
key matters that really are highly vital and have a lot of political worth. Aside from that, the
study describes a lot of other topics such as marketing mix, digital / online advertising, and so
on, as well as its extensive examination and assessment so that they can add services to the
organisation in the long term.
TASK 1
Explanation of marketing
The epithet "market" is one of the most commonly used ones in the business world.
Marketing is really important to a growing business that it can't exist without it. Advertising is
the word used to define a corporation's efforts to promote its products or services, either
electronically or in person. The goal of every marketing campaign is to inform stakeholders and
convince potential customers to choose a commodity above those offered by competitors. “The
function of marketing is to gain a thorough understanding of the client so the client can advertise
himself or herself.” Advertising has changed from its previous state. Since there were only radio
news organisations to promote a brand's commodities before the advent of television and the
internet, the equilibrium was altered. Businesses can choose from a number of different
strategies. There are two sorts of advertising: digital marketing and outdoor promotion. The
difference appears to be that one uses paper, transmission, TV, and language to reach out to its
target population, while the other uses the internet. A business may also choose to work with one
or more of these choices. Nevertheless, Internet advertising has proven to be the most successful
of the two. It's hardly unexpected that many nowadays choose to purchase online rather than
watch news or entertainment.

Explain what the marketing mix is and where the communications mix fits
The promotional mix is a term that refers to the decisions that marketers make whenever they
manufacture and promote a product or service. The P's and C's of promotion refer to the many
processes used by a leadership team to sell its product. Those are the advertising tools in the
corporation's inventory (Darmody and Zwick, 2020). The 4Ps concept is unquestionably a really
smart option because of its antiquity and its applicability. The 7Ps and 4Cs have evolved to meet
main product concerns and improvements since the first development of a customer base. Item,
cost, location, and marketing are the four Ps, however there are three additional listed such that
the research can become more thorough: process, physical evidence, and people. Positioning
statement is an essential and organisational portion of the overall advertising and leadership
system as it is very vital at several moments and then becomes a little extra valuable for the
company when it is used. As a result, it could be said that positioning statement is an
indispensable and structural portion of the overall branding and business structure.
Explain what digital marketing is
Digital advertising encompasses all forms of advertising and marketing that rely on
electronic products. Most people feel that display marketing has an impact on an online presence,
however this is not the case. Devices will be around for a lot longer, although they are now
termed "digital." As a result, we believe there are two parts to digital marketing: online and
offline. Companies typically want to enhance customer experience as a result of the different
developments that have occurred around the world. A majority of the population today spends a
significant amount of time on gadgets like a laptop, smart phone, touchpad, web, console, etc. If
you don't include Internet marketing in your strategy, your company will lose out on such a
major segment of the economy. Susceptible to suggestion for restaurants or hair salons are
simply forgetting about the brochures put on the entryway, as we're seeing later. They are instead
turning to online.
Explain what social media marketing is
The visual interface is renowned for a deluge of alterations throughout the globe, from
methods of interaction to acceptable technology for organisations to reach clients to different
methods of operating and connecting. Like so many other occurrences, online communication is
constantly evolving. As a result of a change, that will involve Internet marketing, merchants
would have to keep up and preserve competitiveness. In the world of social media promotion,

only one constant is change. It means that businesses have to be able to react quickly and
capitalise on these events (JAHAN, 2019). Whether you want to start creating alluring images,
change your way to synthesize more interesting and involved content, and even resale the
products through advertising, knowing and impacting such changes is vital to your business
performance. Whatever occurs, it looks that social media monstrosities are flourishing like
they've never been before. Advertisers tend to still place a high weight on social networking sites
until it comes to major set targets. It was and continues to be a huge success. Even though, as per
Social Media Examiner, 90% of undergraduates thought an hourly shared on various media was
a good use of their time. If questioned how much time people spend on this way of marketing,
80% of interviewees indicated they spend at least 6 weeks a week. The universal model pays in
numbers of visitation and consumer trust.
Explain why digital marketing and social media marketing are all important to contemporary
businesses
Digital marketing- It is critical for a corporation because it can extend the corporation's
reach. This provides all enterprise with much the same chances to develop: Online advertising
gives every type of business a certain chance to promote their products, operations, and identity
to the very same audience. Small and medium-sized enterprises, like large corporations, can sell
itself on the internet in real time. It targets a much larger audience than paid marketing.
Television ads, banners, flyer distribution, and other traditional marketing techniques have
limited brand awareness. A website, but at the other hand, advertises the business to a wider
public. It is substantially less costly than most other ways of marketing: A online social or
mailings effort, for example, might reach a larger population for a much lower source of income
than a marketing campaign. Small businesses have a small amount of capital and, in some
circumstances, none at all. As just a consequence, online advertising is a much more cost-
effective marketing technique for them than traditional ways. Another benefit is that you may
customise your intended audience, advertisement time, and regularity of repeat depending on the
choices, which definitely cuts costs (Jain, Ahuja and Medury, 2018).
Social marketing- It is advantageous since it can attract a huge number of participants in a
short period of time. Networking sites is a quick and easy approach to see a lot of material in one
place. It allows users to research several options before buying a product or service. By tracking
certain companies, magazines, and specialists, individuals will obtain the information they want

while also learning a lot more about items that ensure success. Brand equity awareness,
involvement, suggestions for improvement, connecting, and sharing data can all be achieved
through social media. If you are using social media correctly, you can acquire an infinite amount
of data. To make something of it, start by looking into the successful tech companies that are
critical to the position. By visiting the appropriate websites, one can begin acquiring information
that is relevant to both interests and business needs at the moment. On social media platforms
like Twitter, Google, and LinkedIn, anyone can continue to support companies. We've observed
that LinkedIn and Twitter can be really useful when researching for prepared to define or
subjects.
TASK 2
Present two examples of social media contents that really works and justify why
Previews and teasers- Offering your social networking sites fans the impression of being
business officials by giving them an early glance over what you've planned. This can include
images of latest devices, several information previewing an official show, or marketing messages
of a forthcoming item. Such postings, in obviously, must be treated with caution. People
wouldn't want to mention names without any of the necessary company permissions or risk
putting you at a disadvantage compared. Promo and teasing postings on social networks, on the
other hand, could create excitement if managed properly. Apple is a maestro at it, particularly
throughout the days leading up to new product releases (Kocić and Radaković, 2018).
A peek inside the product- It is a unique take on graphic design. Rather than simply
presenting your goods in a photograph, offer your audience a peek within that they could
otherwise not see unless those who purchase it. Packaging clips, which can be seen all across
YouTube, are really a popular variation of this concept. One could create these own or contact
people who've already created them using your goods for sharing. However, such articles might
simply be as basic as uploading images of several sections inside a novel's flaps.
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to
There are several initiatives that have a great deal of value in the existing markets since it
serving to increase the overall development and success of the company (Kostin, 2017). As a
result, this can be argued that it needs to be thoroughly examined and assessed in order to bring

worth to the business in the long run. There are also several programs which are developed on a
regular basis, however the ones that are most successful are mentioned below-
It is a really prominent strategy because it was decided to launch at a moment when
internet shopping has become a significant indication to the disease outbreak, and the business
took full advantage of this opportunity, allowing the firms to gain its revenues and financial
access numerous strands during that span of time, and thus the plan could be said to have been
developed at a really exact time frame (Mueller, 2019).

This was a very active strategy since it resonated with the wider populace, and the time of
the promotion had also been regarded highly important in raising the corporation's total market
revenues. Furthermore, as a result of this operation, the overall earnings grew several folds over
the previous one, and therefore it can be argued that it is one of the causes for its value creation
(Nath, 2018).
CONCLUSION
It may be stated that many components of the company as a whole provide a huge amount of
potential and a significant problem, and that each one must be thoroughly examined in order to
aid the firm's growth. Apart from that, this can be inferred that there have been numerous areas
of advertising and their linked features, all of which must be thoroughly assessed in order to give
addition to an industry. Further all the aspects that are discussed above must be studied and
researched in a precise manner so that it can help in the overall development of the enterprise.

REFERENCES
Books and journals
Arkhipova, N. and Gurieva, M., 2018, August. Internet of Things in Digital Marketing and Data
Security Concerns. In 3rd International Conference on Judicial, Administrative and
Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018) (pp.
262-265). Atlantis Press.
Darmody, A. and Zwick, D., 2020. Manipulate to empower: Hyper-relevance and the
contradictions of marketing in the age of surveillance capitalism. Big Data & Society,
7(1), p.2053951720904112.
JAHAN, S., 2019. Digital Marketing Activities Performed by Rohto Mentholatum (Bangladesh)
Limited: An Intensive Study Through Marketing Division.
Jain, N., Ahuja, V. and Medury, Y., 2018. Digital marketing optimization. In Digital Marketing
and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp.
559-567). IGI Global.
Kocić, M. and Radaković, K., 2018. The importance of digital marketing in the customer
relationship management process. Marketing, 49(1), pp.44-51.
Kostin, K.B., 2017. Digital marketing development on the global markets. In Economics and
Management in Information Technology Context. International week (pp. 118-140).
Mueller, M.J., 2019. An analysis of digital marketing strategies on Instagram: comparing
storytelling and informational creative strategies amongst other creative tactics
(Doctoral dissertation).
Nath, N.K., 2018. Digital marketing in Bangladesh.