Digital Marketing and Social Media Strategies Report - Case Study

This report delves into the realm of digital marketing and social media strategies, providing a comprehensive overview of their significance in today's business landscape. The report examines the core concepts of digital marketing, highlighting the importance of online platforms and digital technologies. It then explores the application of these strategies, using YouTube and Instagram as specific examples. The analysis includes a discussion of how companies can leverage social media to enhance their marketing mix and attract customers. The report also touches upon the concept of ranking and how companies can assess the impact of their marketing efforts. Finally, it concludes by emphasizing the importance of quality products and services in conjunction with effective digital marketing approaches. The report references several academic sources to support its findings.

The role of Digital Marketing and
Social Media Marketing

Table of content
 INTRODUCTION
 MAIN BODY
 Digital marketing
 A review of digital marketing examples- You- tube and Instagram
 Promotion of the company and marketing mix
 Ranking
 CONCLUSION
 REFERNCES

INTRODUCTION
 Marketing is the activity which is performed by an organisation to promote it
predicts and services. It is important for the success of the organisation and also it
helps in increases the performance of the company. Organisations focuses on the
needs and demands of the customers.

Digital marketing
 Digital marketing is the online marketing through digital platforms conducted by
organisations that focuses on the needs of the customers. Digital marketing is an
electronic media that utilises the marketing functions of the company. Company
uses various digital technologies to enhance customers and promoting their
products ans services. These social media channels are search engines, websites,
email marketing, Instagram and Facebook etc

A review of digital marketing examples- You- tube
and Instagram
 You- tube- This is the very popular source of information of social media as it
provides an engaging content with various videos and multimedia content of a
company. You- tube is considered as the famous social media platforms for
providing the effective content. It is the most viewed platforms across the world.
You- tube is considered as the super platforms for providing content marketing
and advertising for every organisation

Promotion of the company and marketing mix
 Promotions are used by the company to promote and advertise their products to
attract the customers. Company use various methods to promote their products.
Organisation select that approach which helps them in reducing operational cost.
This increase the performance and also quality of products by which customer are
satisfied.

Ranking
 Organisations review the marketing impact and this will helps them in attracting
more customers. Company should need to focus on the ranking and this will help
them in analysing their performance. Company organises many of the campaigns
and they identifies what impact does the customers have on them.

CONCLUSION
 From the above presentation it has been concluded that Tesco is well settled in the
UK market. As it has large number of customer base and they use effective
marketing strategies to attract the customers. Company provides quality of
products and services to the customers. They use different digital marketing
strategies to attract customers and provides discounts.

REFERENCES
 Carlson, A. and Lee, C.C., 2015. Followership and social media
marketing. Academy of Marketing Studies Journal, 19(1), p.80.
 Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
 Cole, H.S., DeNardin, T. and Clow, K.E., 2017. Small service businesses:
Advertising attitudes and the use of digital and social media marketing. Services
Marketing Quarterly, 38(4), pp.203-212.