Digital Marketing Strategies and Industry Practices Report Analysis

This report provides an overview of digital marketing, exploring various strategies and industry practices. It begins with an introduction to digital marketing, highlighting its significance in today's consumer landscape, emphasizing the shift from traditional marketing to digital channels such as social media and email. The report then presents a survey of current industry practices, focusing on key elements such as Search Engine Optimization (SEO), Search Engine Result Pages (SERP), Pay-Per-Click (PPC) advertising, and the role of social media marketing. The Simbound simulation is also analyzed. The conclusion summarizes the effectiveness of digital marketing in enhancing company performance and attracting new buyers. Finally, the report offers recommendations for brand awareness and selecting the right social media platforms. The report concludes with a list of references to support the findings.

DIGITAL MARKETING

TABLE OF CONTENT
 Introduction
 Survey on current practices of industry
 Conclusion
 Recommendations
 References

Introduction
Digital Marketing means the advertising which is done through
different digital channels such as social media, emails and so on.
Through these channels they promote their goods and services. In
today's world most of the consumers search about the products
through social media only. It is important for every business to
create brand awareness. It is the new way of approaching to
customers and knowing about how customers behave in
comparison to traditional marketing. It is really an interactive
technique.

Survey on current practices of
industry
Simbound consists with the first product or initial product of the
business on which there is a need to focus on that product cause
the base of the company itself depend upon that ,simulation
related with the platform on which company addresses their
product or working is that simbound depicts with online digital
marketing subject in a functional way.

CONTINUE…
Search Engine Optimization : This process is dealing with
search engine in that way is to effectively improve the quality
and quantity of the company website by controlling the
unnecessary traffic on the website and support the customer
handling through online feedback process

CONTINUE…
Search Engine Result Page: It is that page that google and
all the other search engine provides the information
regarding any search by an user in respect of their any
queries is that if a user want to search for directly the
company Airdri.

CONTINUE…
Pay per click: It is a process of marketing through advertisement
process ,on the basis of company advertising ,where advertiser
pays a publisher when ad is clicked by any user the main motive
of this marketing is to publish or promote about the company
product and aware the customer or user for just check into it and
setting company reach to the customer easily.

CONTINUE…
Digital marketing Simbound game: Its a process of proving the
user with unique experience while searching for the digital
marketing strategies .Simbound works on a principle of making
the company more reliable by adopting the technique of digital
marketing some of the strategies which are adopt by any
company is basically depends upon the working structure is that
Airdri a hand dryer company will work on digital marketing on
smaller scale cause of their average amount of demand

CONTINUE…
On the basis of social media marketing :
In today's marketing scenario approach and reach to the large
customer are the main motive of any company through particular
platform ,offline and online .Offline marketing is basically not
having much scope to cater the customer as they want ,yet they
have to depend upon the customer itself.

CONCLUSION
In this report there are various actions a company implements for
effective performance through the use of digital marketing. It is
considered as the best way to increase profits for the company
and attracting new buyers. When a company uses social media
marketing they make sure that all the elements which they are
considering whether its advertising to enhance their performance
or they are using some sort of blogs or emails and so on should
be best suitable way for their company.

Recommendations
Brand Awareness: This is the most important thing for any
company to increase awareness for their brand to all the
audiences across the world. If a business is using social media
for marketing their products then the crucial thing for them is to
make customers aware about their brand.

Continue...
Right social media site: After creating brand awareness and
targeting the right audience, the right social media network
should also be used. The main focus should be on which site
they probably use the most. There are many sites like Facebook,
you Tube, Twitter and so on. But not all customers are interested
in all sites.