BMP3006: Digital Marketing Strategy and Communication Analysis Report

This report examines the role of digital marketing in shaping effective communication strategies for businesses. It begins by defining digital marketing and its various forms, such as search engine optimization, social media marketing, and content marketing. The report then explores how these digital marketing methods contribute to a company's communication strategy, emphasizing the importance of interaction with potential customers. It highlights the significance of social media platforms, citing examples of how companies like Cadbury and Spotify leverage these platforms for customer engagement and brand promotion. The report concludes by emphasizing the increasing popularity and effectiveness of digital marketing compared to traditional methods, making it a crucial element for businesses aiming to attract customer attention and achieve their marketing objectives. The report also references academic literature and real-world examples to support its arguments.

USE OF DIGITAL MARKETING
IN A SPECIFIC
COMMUNICATIONS STRATEGY

Table of Content
 INTRODUCTION
 MAIN BODY
 Use of digital marketing in communication
strategy
 Social media
 Example of Cadbury
 Example of Spotify
 CONCLUSION
 REFERENCES

INTRODUCTION
 In the new business environment, it is identified
that marketing becomes more important
element of organisation as it promote goods
and services of a company. Marketing is the
process of promoting goods and services of
organisation in the market (Vieira and et. al.,
2019). Marketing is our white concept as it
includes all practices which are related to sell
goods and services to a consumer.

MAIN BODY
 DIGITAL MARKETING
 In today's business environment, digital
marketing is becomes one of the most popular
method which every organisation used in order
to attract consumers (Saura, Palos-Sanchez
and Correia, 2019). Digital marketing has a
great customer reach that’s why company
focusing on digital marketing.

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 There are many types of digital marketing
which help to interact with consumers with the
use of digital media are as follows:
 Search engine optimisation
 Social media marketing
 Content marketing

Use of digital marketing in
communication strategy
 Every organisation formulate a company
formulate a communication strategy which
helps them to interact with their potential
buyers. Interaction is very necessary as it able
to understand the customer’s point of view of
their products and services (Saura, Palos-
Sánchez and Cerdá Suárez, 2017).

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 There are some more points which reflect that
how digital marketing important for
communication strategy:
 It is very obvious that communication is very
necessary for a organisation. Marketers are
always looking forward to build public
relationships with more and more engagement
so that they can able to understand their
behaviour (Bizhanova and et. al., 2019).
 Digital marketing involves some important
methods such as social media marketing,
content marketing, email marketing, etc.

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 Digital marketing also uses verbal
communications in the form of social media
marketing which includes YouTube, Facebook,
etc.
 Digital marketing provides advertisement
which also another method of communication.
With the help of advertising, they are able to
provide information and benefits of their
production services to the consumers.

Social media
 In the present scenario of environment, it is
identified that approximate 97% people who
have mobile phones gives good portion of
time to social media (Key, 2017). It clearly
shows that how much people engage with
social media platforms. This is the reason that
why organisation is looking forward to use
social media platforms in order to connect
their customers.

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 It can be better understand with the help of
some examples through their pictures which
are mentioned below:
 Cadbury
 Spotify

Example of Cadbury
 It is one of the most socially active
organisations which always ready to interact
with people through their campaigns.