Practical Digital Marketing Strategies and Social Media Report

This report provides a comprehensive overview of digital marketing, commencing with an introduction to digital marketing and its significance in contemporary business. It defines marketing and the marketing mix, elaborating on the 4Ps of marketing: product, price, place, and promotion, along with the communication mix. The report then delves into digital marketing, social media marketing, and their importance to businesses, highlighting accessibility, convenience, and customer engagement. Part 2 presents examples of effective social media content, such as live videos and blog posts, and explains why they work. The report also explores effective digital campaigns, including a case study on the WHO's Coronavirus Response. It concludes by summarizing the key takeaways and emphasizing the importance of digital marketing and social media content for businesses aiming to promote products and services in the marketplace. The report includes models and standards for digital marketing, and the analysis is designed to help students understand the core concepts and strategies within the field.

Practical Digital
Marketing
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INTRODUCTION
Digital marketing can be defined as act in which goods and services offered by
company are promoted and marketed by leveraging online marketing techniques. Digital
marketing enables businesses to promote their products to those who are active on different
digital platforms. These different channels include social media, Email marketing and
channels that are operated through use of internet. In this report marketing, marketing mix,
digital marketing and different aspects of digital marketing will be discussed. Followed by
this in part 2 real and practical example of social media marketing will be discussed along
with discussion of models of digital marketing.
Part 1
Marketing
Marketing is the process carried out by management that is responsible for identification,
anticipation and satisfaction of customer requirements considering organisational profitability
(Bathie, 2019).
As defined by American Marketing Association “Marketing is an activity, collection
of institutions and processes through which value for customers, clients, partners and society
is created, communicated, delivered and offers are exchanged” (Di Gregorio and et.al., 2019).
Considering above two definitions of marketing it can be said that marketing mainly
involves activities of identifying customer requirements and on the basis of creating and
delivering goods and services. This is done with two important aims fulfilling customer
requirements and also ensuring organisational profitability. As per this marketing is not mere
communication and promotion but a process that starts before creating or developing product
of organisation and ends after delivering goods and services to customers. This means that
overall marketing is present all activities through which goods and services are created and
delivered to customers.
Explanation of what the marketing mix is and where the communications
mix fits
4Ps of marketing are-
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Product- This is first and most important element of marketing mix on which all marketing
efforts are based. Product is concerned with offering of the business or organisation in form
of product or service. This P considers that product should be such that it is it is required,
desired and valued by customers (Thabit and Raewf, 2018). Product should be such that
addresses all requirements of target market andcustomers.
Price- This is another element of marketing mix and this reflect price that is charged by
business or organisation in exchange of services and products offered by them.There are
several types of price strategy that organisation can adopt and these pricing strategy are
mainly based on customers that company targets and also product that company offers to
target customers.
Place- Place is concerned with point where buyer and seller meet each other or in other
words connect with each other. This is very important marketing mix because in absence of a
place where customer can connect with business, it will not be able to sell its products and
services to customers. Mainly there are two types of places online and offline and in online
place customers and business connects through digital channels and platforms and in offline
they connect through places like stores and business places.
Promotion- Promotionis an act in which business undertake efforts through which they can
encourage customers to buy service and products of the company (Ndofirepi, Farinloye and
Mogaji, 2020).Promotion is also type of marketing communication through which businesses
communicate with potential buyers and inform them about existence of product or service.
This also involvescommunicating value of product to potential buyers of the product or
offering of the business.
Communication Mix
Communication Mix is concerned with specific method of promotion that is used by
business to promote its business and product offering. This is collection of different
communication strategies through which business promote to target market, it is known as
communication mix.
Regarding where communication mix fits it fits in Promotion element of Marketing
mix (Genchev and Todorova, 2017). This is because communication mix is developed to
promote business and its products.
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Explanation of digital marketing
Digital marketing is defined as marketing and promotion by businessed to connect
with target market and audience through technology and use of internet and other
communication platform supported by internet.
Digital marketing can also be defined as marketing and advertising of the business
and product using online channels, electronic devices and digital technologies (Bala and
Verma, 2018).
This means that communication that is done with the purpose of inform and
encourage potential customers to buy product, services and offering of the company.
Examples of Digital Marketing includes social media marketing, Pay-per-click and Email
marketing and several other types of marketing activities.
Explanation of social media marketing
Social media marketing can be defined as application of social media and social
media channels to promote products and services of business.
Social media marketing is defined as using social media channels for connecting with
audience of the business also known as target market for the purpose of building brand
increasing sales and driving traffic to website of the company or business (Li, Larimo and
Leonidou, 2021).
Social media marketing is using different social media channels for the purpose of
marketing and promotion. Examples of social media include Facebook, Instagram and
Twitter.
Explanationof why Digital marketing and social media marketing are
important to contemporary businesses
Being accessible to customers
This is first and very important reason for contemporary businesses to do digital
marketing because it ensures that they are easily accessible to consumers (Bala and Verma,
2018). This means that customers firstly look if they can access to a business online and this
is why it is important for business to have digital presence.
Convenience
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This is a reason because of which social media is effective as it is very simple and
convenient to carry out promotions through social media. Efforts included as well as cost
included in social media content is less and also enables to target effectively and easily.
Engagement with customers
Social media enables business as well as customers to connect with each other. In this
following, like, and comments are ways through which customers can engage (Li, Larimo
and Leonidou, 2021). In addition to this responding to customers and ensuring that they can
get answers to their question is a way through which businesses can connect with customers.
Increased visibility and cost effectiveness are also some of the reasons because of
which social media and digital marketing are required by contemporary businesses.
PART 2
Identify the example of social media contents that really works and justify
why
Social media content is basically define an interactive information or data which is
created by individuals, companies for social networks such as Instagram, Facebook and
twitter (Chaffeyand Ellis-Chadwick, 2019). These are the most commonly used platforms
which particular interest to enterprise because it allows a much more direct interaction with
users than other classic marketing measures.
Example of social media content-
Live Video- It is one of the best example in which share an interactive information or
data through live video. It would be consider a positive live video that will updateon the
social media platform. Generally, it has been examined that four out of five peoples are
usually watching the video of specific brand through media platform. It is also reading
different blogs, post on media. According to the survey, it has been done by Vimeo and other
magazine.
This is great idea for launching a new event and conference. It can be used Facebook,
twitter and live to host the preview of event. It is the best way to inspire or motivate the
people to access Facebook platform and identify detailed information. By using video
content, it provide the benefits of cosmetic business because sharing the use of items. in order
to increase the demand of product in marketplace.
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Artcle & Blog posts- this is another method in which exchange the information from
one person to another. it can be said that become important role played in context of social
media content. For Example- Different companies are using blogs, share the article to social
media platform with direct link where they can use (Chaffeyand Smith, 2017). The blog posts
sharing in regards of company news, product launch, job opening, innovation development in
industry. It can repurposed to share on the social media platform. In this way, it has been
analysed that become one of the appropriate interactive content to share on social media.
For Example- Instagram, Post an appealing on brand graphic that are completely fits
the content. If in case, it is not positing to the feed, re-direct users to link in their bio. If in
case, it is posting the different stories, employee the Swipe up as feature.
On the other hand, Linkedln is also another platform or tool that help for sharing
articles, blogs posts, which become great way to share own expertise and provide updates on
the organization work.
Screenshot of effective campaign, establish models & standards for digital
marketing
An effective digital campaign is all about the way in which create a plan for campaign.
It should consider target audience and include approach, different actions that will take and
achieve desirable goals. All this type of thing is depending on the good campaign which
makes an enterprise memorable to fulfill all essential demand of people.
For Example- in recent times, it has been rapidly increasingly the consequences of
Covid-19 pandemic across global world. “Coronavirus Response by WHO” Campaign
developed by Government. It initiatives focus on social savvy brand that have worked to
adapt content marketing platform at the time of crisis (Das, 2021). This kind of campaign will
support for developing awareness among individual people and also protect or secure
themselves.
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Facebook is the most commonly used social media platform by individual people. So as, it
become easier for targeting the large population and provide the information about the recent
crisis across global world. This is an effective campaign where WHO has embraced social
media listening to identify the current trending topic, create relevant and timely responses. In
this way, organizations are analyzing 1.6 million pieces of content. According to the
Hofacker model, it has been created the five different stages of information processing. In
exposure, marketers can ensure that web visitors are completely exposed to the website for
long enough and absorb the social media content. In context of attention, through social
media content where it should consider physical factor such as identify movement & intensity
that attract targeted customers (Gaitniece, 2018Kingsnorth, 2019). As per consideration of
comprehension & perception which means that understand on page content by using ads.
Afterwards, it ensuring the web visitors accept essential information to get visitor stay on the
website.
Why social media content is effective
Social media content is an effective because it enable to ads and gain more values to
different stakeholders in a targeted ways. It allows the faster communication, which often and
with great relevance experience (Gaitniece, 2018Kingsnorth, 2019). By using social media
content, it has been completely satisfied the potential consumers demand which is likely to
share their experiences with other online. Sometimes, it turn help in order to promote the
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brand and bring more new consumers. For example- Facebook is the most commonly used
platform and also become consider an effectively use.
 Social media content is clearly represent goals and objective with measure, track all
progress. The use of Facebook and Twitter content is to build excitement before event
& sustain community engagement.
 An interactive content is targeting the audience who are majorly involved in social
media platform. it is helping to share information across generations.
 Social media content is become cost effective which means that achieve critical
success. In order to build a confidence level among other peoples.
CONCLUSION
From above discussion, it has concluded that digital marketing plays important role in
organization to promote the different product and services in marketplace. As per analysis, it
has been summarized about the concept of marketing mix, social media marketing and
communication mix. These are helping to share information from one person to another.
Furthermore, discussion on the importance of digital marketing, social media content really
works an interactive ways. However, it has been described about the example of social media
content such as live video, article and blog positing. Consideration of model & standards for
improving the business demand through digital marketing.
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