Digital Marketing Report: Contemporary Business Strategies, Analysis

This report provides a comprehensive overview of digital marketing, beginning with an introduction to marketing concepts and their evolution. It delves into the marketing mix, explaining its components and the role of the communications mix. The report defines and elaborates on digital marketing, e...Read More

Digital marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Explanation of marketing............................................................................................................1
Explain what the marketing mix is and where the communications mix fits..............................1
Explain what digital marketing is................................................................................................2
Explain what social media marketing is......................................................................................2
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
TASK 2............................................................................................................................................4
Present two examples of social media contents that really works and justify why.....................4
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to........5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is one of the most important as well as crucial aspect in the present market
as each and every business is becoming fully digital so that they can exploit the online platforms
to the maximum advantage and thus the digital marketing has grown many folds since then and
is also considered as very beneficial too as it provides vast reach to the firm and also enables to
expand and grow in the long run (Stephen, 2016). In this report there is a detailed explanation of
the different concepts of marketing and its related factors that are equally important and also
possess a lot of value in the market. Other than that this report covers various others aspects too
like marketing mix, digital and social marketing, etc. and their detailed elaborated evaluation and
analysis so that it can add value to the company in the long run scenario.
TASK 1
Explanation of marketing
This concept of "marketing" is among the most frequently used words in the corporate
sector. Advertising is so vital to a company's success that it cannot exist there without. Marketing
is the term used to describe the operations performed by a company to advertise its goods or
services, whether digitally or in stores. Every advertising campaign's aim is to raise awareness
and persuade prospective consumers to use a company’s products or services over those of its
rivals. “The aim of advertising is to get to comprehend the customer so well that the individual
understands it perfectly and promotes oneself.” Marketing have shifted over time to how it used
to be. The emergence of tv and the web affected the paradigm as there were only broadcast news
firms to market a label's commodity. Companies have a plethora of business models to select
among. Marketing is divided into two types: web advertising and offline advertising. The
distinction seems to be that it employs paper, broadcast, TV, and phrase to contact its core
demographic, whereas the other connects to the internet. A company could choose to collaborate
with one or both of those options. However, of the two, online advertising is proved as being the
most popular. Individuals today prefer online shopping than they would listen to the news or
music, which is not surprising.
Explain what the marketing mix is and where the communications mix fits
The marketing mix is a phrase that relates to the judgments that advertisers take when they
create their good or service and commercialise (Talikoti, 2019). The P's and C's of advertising

are different steps used by a management team to advertise its service as part of marketing.
Those would be the advertising instruments in company arsenal. For its history and relative
universality, the 4Ps idea is undoubtedly a very well. Since the earliest design of a target market,
the 7Ps and 4Cs had developed to accommodate for important product issues and innovations.
The four P’s of it are product, price, place, and promotion but there are three more that are
included in it so that study can be more detailed and they are process, physical evidence, and
people. The aspect of communication mix fits almost at each and every place since it is very
crucial at many a times and also it becomes a lot more important for the company when it comes
to the use of it and thus it can be said that communication mix is an integral and internal part of
the whole management and marketing system.
Explain what digital marketing is
Every sort of promoting and marketing depends on computer components can be classified
as online marketing. Many individuals believe that digital advertising affects an internet
presence, and this is absolutely not the case. With one aspect, transmitters have been there for a
long time but are considered "digital." As a result, we feel that internet advertising has 2 aspects:
online and offline. Due to the various transformations that were witnessed within globe,
businesses always desire to attract potential customers. The majority of individuals nowadays
spend much of their time using devices such as a notebook, cell phone, touch screen, internet,
play station, and so on. The business misses out on a significant chunk of the industry if it
doesn’t include online marketing in your approach. Consumers search for eateries or barber
shops are just not recalling the pamphlets left on the doorway any longer, as we'll see tomorrow.
Rather, people turn to the internet.
Explain what social media marketing is
Through mean of communication to reasonable innovation for companies to contact clients
to alternative techniques of functioning and engaging, digital system is known for a slew of
changes around the world. Social networking, like many other phenomena, is always changing.
Advertisers will have to catch pace and maintain a competitive edge as a result of this transition,
which will include online marketing. Change is the only thing that is consistent in social media
advertising. It implies that organizations must be prepared to react fast and take benefit of each
of these developments (Tanase, 2018). Whether you'd like to focus on developing enticing
pictures, adjust the approach to produce additional fascinating and engaged material, or even

resell the goods via social media advertising, the understanding and impact of such adjustments
is critical to your company’s success. Regardless of that however much happens, it appears that
social networking behemoths are thriving as never before. Whenever it comes to the future daily
goals, it appears that advertisers still place a high value on Social media Sites. It was and is a
highly successful venture. Perhaps because, according to Social Media Today, 90% of students
agreed their hour spent on social networking to be well spent. When asked how often time they
have left on just this sort of advertising, 80 % of participants responded said devoting at least six
months a week to it centralized system returns in terms of visitors and customer loyalty.
Explain why digital marketing and social media marketing are all important to contemporary
businesses
Digital marketing- It is very important for a business as it can give a wider scope to the
company. This offers each firm the very same opportunity to grow: Digital marketing allows
each form of company the same opportunity to push their services, solutions, and branding to the
same population. Small and medium-sized businesses, like major businesses, have the same
ability to sell themselves internet at any moment. In compared to traditional advertising, it
reaches a broader audience. Conventional marketing tactics such as print ads, billboards, leaflet
dissemination, and so on get a small marketing reach. A webpage, on the other side, promotes
the company to a worldwide audience. It's much less expensive than other advertising strategies:
In contrast to an advertising campaign, a social networking or direct mail campaign, for instance,
could touch a wider demographic for a lot smaller revenue source. Small enterprises have limited
resources and, in some cases, no capital. As a result, internet advertising offers them a more cost-
effective advertising strategy than previous methods. Another advantage is that you may select
your target demographic, advertising period, and repetition frequency based on the preferences,
which clearly saves the money (Tardan, Shihab and Yudhoatmojo, 2017).
Social marketing- It is very beneficial as it can reach maximum number of people and that
too in a limited time frame. Social networking is a fast and accessible way of viewing a huge
amount of data from one location. It enables users to investigate possible approaches prior to
purchasing a good or service. People would get the news they desire while still knowing much
more about products that give the best results by monitoring select firms, journals, and experts.
Social networks can also be used to gain consumer brand recognition, drive interaction, obtain
constructive criticism, connect, and share data. If you use social networks appropriately, one has

access to a limitless quantity of data. To get the most of it, begin with investigating the huge
manufacturing websites which are essential to the role. One may start gathering knowledge that
time proper to both hobbies and company requirements by taking appropriate sites. Anyone
could also keep supporting businesses on social media sites like Twitter, Google, and LinkedIn.
While looking for certain publications or themes, we've discovered that LinkedIn and Twitter
may be incredibly helpful.
TASK 2
Present two examples of social media contents that really works and justify why
Guest takeover posts- It was similar to sharing social channels, although with a
difference. Someone could execute a temporary takeover of one’s social media profiles celebrity,
a business person, or a worker. They'll pick selected information to share for just a specific
amount of time, typically each day or even a week. One might relate such mergers to a particular
event, such as getting a home design writer conduct one in early January to highlight seasonal
decorating ideas. It also is common to schedule visits on a routine basis, like every Tuesday or
first Weekend of a quarter, so that fans are aware of a newest takeover visitor. These, like
celebrity postings, have the potential to expand your number of followers. This can help you
come up with new ways to address the streams and acquire new eyeballs on the profiles. Make
sure that visitors follow company branding requirements and style, but also let people have some
joy (Tenorio, 2020).
Industry news- Instantly share updates and information regarding the sector on their
social media sites in addition to information regarding your company. These social media
messages are particularly effective on Twitter, wherever users go for current events, and
LinkedIn, wherein individuals connect and hunt for industry-specific data. Check for updates on
innovative political advancements in the business, forthcoming business meetings, or beneficial
progress being made through connected groups. Such articles might assist you in developing
overall brand circle and establish the business as a dominant player. Hootsuite, for illustration,
uploaded this Esquire piece on the "10 Laws of Social Media" to Instagram since it recognized
many fans were social networking experts who'd benefit from the knowledge.

You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to
There are a lot of campaigns that possess a lot of value in the current market as they assist
as a helping hand in increasing the overall growth and profitability of the company and thus it
can be said that it has to be analysed and evaluated in a very detailed manner so that it can add
value to the firm in the long term circumstances (Wiediawati, Pratiwi and Bimandra, 2019).
There are numerous campaigns that are formulated every now and then but the ones that are very
effective are explained in detailed below-
It is very influential campaign as it is launched at such a time period when online
shopping became a necessity due to the pandemic and thus the company exploited this
opportunity to the fullest and thus enabled the firm to increase its sales and subsequent
profitability many folds at the particular time period and thus it can be said that the campaign
was formulated at a very precise time period and it was proved pretty beneficial for the company
as a whole.

It is a very effective campaign as it connected with the masses in general and thus the timing
of this campaign was also considered very crucial in increasing the overall sales of the company
in the market. Also after this campaign the sales of the company increased many times as
compared to the one that was occurring earlier and thus it can be said that it is one of the reasons
for its growth and development in the future (Yasin, 2018).
CONCLUSION
It can be concluded that there are various aspects that pose a lot of value as well as challenge
for the organisation as a whole and thus all has to be studied in a detailed way so that it can help
the firm to grow. Other than that it can be concluded that there are various factors of marketing
and its related aspects and thus all of them has to be evaluated in detailed so that it can add value
in the market.

REFERENCES
Books and journals
Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior.
Current opinión in Psychology, 10, pp.17-21.
Talikoti, S.C., 2019. Digital Marketing: The Vital Vitamin for The Future Marketing. In
Proceedings of 10th International Conference on Digital Strategies for Organizational
Success.
Tanase, G.C., 2018. Artificial intelligence: optimizing the experience of digital marketing.
Romanian Distribution Committee Magazine, 9(1), pp.24-28.
Tardan, P.P., Shihab, M.R. and Yudhoatmojo, S.B., 2017, October. Digital marketing strategy
for mobile commerce collaborative consumption startups. In 2017 International
Conference on Information Technology Systems and Innovation (ICITSI) (pp. 309-314).
IEEE.
Tenorio, R.C., 2020. UNESCO World Heritage and digital marketing: The case of Monumental
Consortium of Mérida. IROCAMM-International Review Of Communication And
Marketing Mix, 3(1), pp.92-103.
Wiediawati, A.M., Pratiwi, A.A. and Bimandra, G., 2019. Pelatihan Digital Marketing Strategy
Untuk Mencapai Kemandirian Masyarakat. Dinamisia: Jurnal Pengabdian Kepada
Masyarakat, 3(1), pp.147-157.
Yasin, M., 2018. Entrepreneurship in digital marketing industry.