Digital Marketing Report: Unique Tailoring Business Analysis

This report delves into the realm of digital marketing, focusing on the development of a unique business idea: an online or custom tailoring service. The report outlines the essential characteristics of a successful business idea, emphasizing innovation, profitability, and problem-solving capabilities. It then explores the application of Search Engine Optimization (SEO) techniques, such as improved user experience and topic clusters, to enhance website traffic and visibility. Furthermore, the report highlights the importance of embedding Google Analytics to gain valuable insights into customer behavior, including data on demographics, interests, and site search patterns. The report underscores the benefits of using Google Analytics to automate data collection, measure internal site searches, and ultimately improve customer satisfaction and business growth within the context of an online tailoring service.

Digital Marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
Development of business idea.....................................................................................................3
Search engine optimization techniques........................................................................................3
Embed Google analytics and its important for the business........................................................4
REFERENCES................................................................................................................................6
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Development of business idea
A business idea refers a concept which are being used by businesses to gain finance and
earning profit which is usually catered on products and services (Cosenz and Noto, 2017). There
are requirements of having some features and characteristics while developing a business idea
and make it successful such as: it should be unique and (innovative) than other companies which
can deliver value for money to customers, it should have abilities of problem solving, it should
be profitable for the company which is one of the main aim of developing.
Online or custom tailoring services: In the context of our business unique tailoring,
business idea is unique which is online tailoring services or it can be considered and known as
custom tailoring at doorstep. As per this idea, a representative of unique tailoring company visit
customers for taking measurements and then will produce designer garments as per their choice
and requirements at store and then deliver online. Customers only need to upload images of
garments as per their choice on company's official website and as per the design, representative
only will require measurement which will be taken by visiting them face to face and further
processing of production, design, packaging and delivery will be Done online. One of the main
of selecting and developing this business idea is to increase customers experience by providing
designer garments or outfits at their doorstep as well as save their time. Nowadays people are
becoming busy in their lives, but they prefer designer dresses so, as per the needs of customers
and by considering all factors this business idea has been chosen (Cienkowski, 2018). So, it can
be said that in the context of business idea that it is unique, it is innovative, profitable and
problem solving of customers. This developed business idea has all features and characteristics
which should have in a new business idea. Website link -
https://www.weebly.com/editor/main.php#/
Screenshot of website
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Search engine optimization techniques
Search engine optimization can be defined as a procedure by which companies can
increase traffic from natural search results which can allow them to increase customers’
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satisfaction. It is one of the best ways of accomplishing goals of an organization as well as
developing new business idea. It can also be defined as a process or practice of increasing both
quantity and quality of traffic to company's website by increasing website's visibility. In the
context of website traffic, it can be said that increasing traffic on website is a vital for business
success as it has several positive impacts on business (Dechu and Kumar, International Business
Machines Corp, 2019). It impacts in mainly three ways such as: the larger the number or traffic
of visitors on company's website the better chances of company to increase sales, the increased
number of visitors along with the quality, the better chances of company to increase website
conversation and image of the company as well.
There are several techniques of search engine optimization by which unique tailoring can
develop its business idea, makes it successful and can accomplish all pre-determined goals.
Similarly, in website as well there are some SEO tactics used which is as follows
Improved use experience: it is a SEO tactic which is used to accomplishing goals. By
providing the best solution and result to users query in order to keep them stick and retain with
the long run. In this context, it can also be said that when customers of visitors get irrelevant data
or results than they do not use them again and it decreases image of the company. For taking
advantages and using this technique in an efficient manner, unique tailoring needs to think about
constant desire to show the best result while optimizing website for search engine optimization
(Giomelakis and Veglis, 2016).
Focusing on topic clusters: this is another SEO tactic that has been used in
business. There are several companies who mainly focuses on keywords rather main topics
which sometimes lead failure of their website optimization. So, by focusing on the main topic by
understanding as what users or visitors actually want and what are their intention, what they are
expecting, what they are looking etc. By focusing on topic rather keywords help users to get each
and every information which increases their experience and retain with the company.
Embed Google analytics and its important for the business
The Google analytics embed refers a Java script library which allows companies to create
a website in an easy and few times. The main aim of Embed Google analytics is to get or have a
set of pluggable components which can work together and help company to build complex tools
and makes it simple as well as powerful at the same time (Rhodes, 2019).
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There are several reasons which show that company should make an effective use of
embed Google analytics for developing business and having great positive impacts on it. Some
importance and usage by which unique tailoring can make itself beneficial include;
Free: One of the most important feature of google analytics is it is free as Google provide
opportunities to companies of making use of it free and also use anything for making use of
google analytics. By making an effective use of google analytics in free, company can get
several important information regarding customers.
Automation: One of the best feature of Embed Google analytics is it decreases labour
forces as companies can easily convert or put informations related to google analytics data into
Google Docs and spreadsheet. Unique tailoring wants to provide online tailoring services so, this
feature of automatic collection of data from website can save their time.
Measuring internal site search: Having information of internal site allow company to
know that what customers are looking for exactly. It can also help company in identifying areas
by which they can make growth. Google's analytics can also allow unique tailoring to track better
internal site searches as what people are searching for and providing same feature or designing
outfits (Patrutiu-Baltes, 2016).
Information of customers: For providing better services and products, it is important to
have information of people as like their age, gender, interest and location unique tailoring wants
to deliver designer garments by performing all tailoring process online to customers and for that
they need to have information of customers as their age, gender. Google analytics provides this
valuable data about audience or customers.
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REFERENCES
Books and journals
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