Digital Marketing Analysis: Campaigns and Social Media Report

This report provides a comprehensive overview of digital marketing, encompassing marketing concepts, the marketing mix, and communication strategies. It delves into the significance of digital and social media marketing in contemporary business environments, highlighting their role in brand promotion and customer engagement. The report explores various social media content examples, such as Sainsbury's product launch and H&M's clothing collection, illustrating how brands leverage platforms like Instagram and Facebook. Furthermore, it analyzes a successful Apple Inc. campaign using the AIDA model, demonstrating effective strategies to attract customers. The report concludes by emphasizing the advantages of social media content in building brand value, enhancing customer insights, and expanding market reach. The content of this report is designed to provide a practical guide to digital marketing, offering insights into how businesses can effectively utilize online platforms to connect with their target audiences and achieve their marketing objectives.

PRACTICAL DIGITAL
MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Part1.................................................................................................................................................3
Marketing.....................................................................................................................................3
Marketing mix and communication mix......................................................................................3
Digital marketing ........................................................................................................................5
Social media marketing................................................................................................................5
Importance of digital marketing and social media marketing in contemporary businesses........6
Part2.................................................................................................................................................6
Examples of social media content ...............................................................................................6
Effective campaign with an model and standards of digital marketing.......................................9
Social media content..................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Digital marketing is a tool help to promote the brand with its products by using internet,
this is a component of marketing which make use to online digital technologies (Christina, Fenni
and Roselina, 2019). There are different type of digital marketing which are used by different
company to sustain and attract the targeted customers in the market place. This report will
evaluate the marketing concept with marketing mix and communication mix. Then the digital
marketing tool are determined and social media and digital marketing importance is discussed.
Further more two examples are presented that are successful and one campaign also define which
is using respective model.
Part1
Marketing
Marketing can be defined as promotional activities related to goods and services of a brand to its
targeted customers in the market (Ištvanić and et. al., 2017). There are number of medium
through which marketing function is being performed. All the challenges of customers attraction
towards the brand is resolved by an effective marketing practise. In the current market all the
business are following different type of marketing function to reach its targeted audience.
Marketing also consist of different approach that is used by different companies for a
successful marketing. Without an effective use of marketing business can not able to sustain in
the market over its competitors.
Marketing mix and communication mix
Marketing mix refers to combination of different actions and activities that any brand uses for
promoting its goods and services in the market (Khorsheed And et. al., 2020). There are mainly
four type of marketing mix elements which are helpful to develop the promotional strategy for
the company.

Product: the product is something that is offered by the company to its customers. The product
is also can be defined as the things which have ability to satisfy particular customers need. This
can be any things tangible or intangible good.
Price: price is the amount which is charge against the sale of products offered by the brand to its
targeted people. This is the value that is good contain this is decided according to the method of
producing that product. The organization are using different pricing strategies as per their
individual business planning (Verma and Singh, 2017).
Promotion: This element of marketing is help to promote the products and services to the
segmented and targeted people so that the people can buy the products easily. Different
organization are using different ways so that they can promote their products in the market.
Place: Place is basically the area to sale the products and services of the company. For
distribution there are different ways so to distribute the goods to the people the organization have
to choose the best method through which they can sale the products.
Communication mix: The communication mix is the process which help to communicate with
the targetted audience and its potential customers (Maryama and Sujatna, 2018). The
communication mix is done through different campaigns which help company to easily
communicate with its customers in the market place. There are number of elements that assist the
communication mix that are:
Personal selling: In this type of communication in which the brand and its customers are
interacted with each other face to face. This type of communication took place when the thing is
contained high amount of value. This is an effective way to present the brand and its product to
the customers.
Direct marketing: In this element of communication mix which represent to the targeted
audience in the market. With this tool the customers are engaged with the company and further
take the decision to purchase the products (Buchanan, Kelly and Yeatman, 2017).
Sales promotion: This is a combine activity of advertisement and selling for goods in this process
the company try to engage people with the company with better pricing strategy so that
customers are wiling to make purchase.

Digital marketing
The digital marketing is also kn own as online marketing platform to promote the
products and services of the company. With the help of these customers are connected with
company through the source of internet (Samsudeen and Kaldeen, 2020). The digital marketing
is much more than email, social media and website advertisements. With the help of this
marketing the organization can easily track and monitor the campaigns run by them. This is the
way through which company can reach to wider area customers. There are different digital
marketing tools such as search engine optimization, social networks websites, content marketing
which are effective used by different companies in different style.
Search engine optimization: This tool help to filter out the visitors to the website so that quality
of its site traffic is being maintained. For this type charge payment before visiting to the website.
Social media marketing: This is one of the most common and highly influencer method to reach
the targetted audience in the market. With these companies can inspect the reviews and feedback
of its customers.
Email marketing: The email are used by the company to send the information in the text form to
its customer so that they are aware about the brand-new steps (Tuten, 2020).
Social media marketing
The social media marketing is done with the social media applications and websites to reach to
potential and new customers in the market (Adetunji, Rashid and Ishak, 2018). The social media
marketing is most most in the modern world. This application are made with the analytical tools
and also assist to track the progress. There are different application such as:
Instagram: This is the tool which engage people in creative style so normally people are highly
engaged with this application. Most of the people are also being highly active of Instagram and
organization are also made use of this to attract the segmented ans targeted audience in the
market.
Facebook: This is application is also very famous the organization can easily reach to its
customers and share the information about the brand and any new update related to their
products.
Twitter: this is comparatively more professional application so brand can share their ideas and
thought here so that audience get engaged with the brand (Prasad and Saigal, 2019).

Importance of digital marketing and social media marketing in contemporary businesses
The digital marketing is an effective way to the businesses as they can easily reach to the
targeted people easily and quickly. Further, with this type can show their product and engage
them more so that they willing to buy the products. This is less costly any kind of business can
adopt this and also create brand loyalty (Verma and Singh, 2017). Whereas social media is
highly popular tools that help to attract the customers easily because they are highly active on
this.
Part2
Examples of social media content
The customers in the current market are highly influenced by the advertisement and post shared
by the brand. Mainly social media is used by the company to share their information and content
regularly to engage the people some social media content are explained below.

In this social media content of Sainsbury the company is launching a new product that is
of “Chocolate egg bread” they are trying to engage the people and attractive them through this
post on Instagram in this they want that their existing and new customers must be aware about
the new product company is going to launch in the market. So customers can easily buy them
when they will available in the market.
The Sainsbury has make use of Instagram because its main targeted customers are youth,
and they are using the Instagram frequently so by using their they can reach their customers. This
is free application that is easy to use and quicker to reach to its target customers. Sainsbury has
use this because when they share the information on Instagram then they can over wider area
Illustration 1: Sainsbury launching an new product

customers. So this social media content is also completed successfully and customers have
purchased the Chocolate beard when its available.
In this H&M is aware its customers about the clothes' collection they are coming with in the near
future. In this the photo of director of H&M is also shown who is presenting this information to
its existing and new customers. When the people will look to this information then they are more
engage with the brand and try to know more related information. The buyer will also wait for the
launching of the clothes so that they can place their orders.
H&M has used Facebook for this social media content because large number of its
customers are following their page on Facebook so when they are posting their post here then it
will directly reach to its potential customer first. This application need less time to aware the
customer and also free to use by the customers, so they are highly active on such applications.
Facebook also help the H&M to develop its positive image in front of its customer with the
content they use to share on this application.
Illustration 2: H&M social media content for clothes

Effective campaign with an model and standards of digital marketing
For knowing that the campaign is effective the Apple inc. campaign is undertaken which is
following the AIDA model to attract its customers (Khorsheed And et. al., 2020). The company
is using Instagram application to present this information as majority of customers are available
on Instagram. Apple is having attractive Instagram account to attract its potential and new
customers. This campaign is to inform its customers about the new product range and features of
the products.
Illustration 3: Apple campaign of new product

In the above campaign of Apple inc. is using AIDA model in its campaign to attract the
customers and provide the necessary information with this they are garbing the attention of the
people towards the brand and its new product in the market (Ištvanić and et. al., 2017). The
customers who are mostly active can check the information easily so when they go through the
information then the potential customers and new customers are more interested towards the
product. As the customers of Apple need new and updated technology that is used by them.
When the Apple uses to launch new product with better technology then they customer
ultimately desire to have that product with them. They are also offers different type of schemes
to them so that they are more desire to buy the product when the customer has strong desire then
they provide the way to action so that they can place their order.
Social media content
The social media is an a collection of advantages for the organization because it uses to add
values to the brand and its products. With these companies can easily communicate with the
targeted audience in the market (Christina, Fenni and Roselina, 2019). The customers are also
provided the review and feedback about the products and their experience with the particular
brand. With the help of the social media content customers can easily recognize the brand. They
will know the tag line and the way for promote company uses in the market.
The uses of social media also assist to enhance the converting potential, audience to the
customers as when the brand use social media platform then its develop an positive image of its
brand in the mind of its customers. It also assist to improve the insights of the customers and
track the activities of customers. This is very effective and done in less cost, the brand can easily
help to reach wider area of customers in short period.
CONCLUSION
This report concludes that the digital marketing is being very important in this day for the
businesses who need to grow faster. The marketing practises is basic and very essential practise
assist to promote the products and services of the company. Marketing mix and communication
mix are related and work together to perform the marketing effectively. Digital market and social
media marketing become the key to success in current market.

REFERENCES
Books and journals
Christina, I.D., Fenni, F. and Roselina, D., 2019. Digital marketing strategy in promoting
product. Management And Entrepreneurship: Trends Of Development. 4(10). pp.58-66.
Ištvanić, M. and et. al., 2017. Digital Marketing in the business environment. International
journal of electrical and computer engineering systems. 8(2.). pp.67-75.
Khorsheed, R.K. And et. al., 2020. The Role of Services Marketing Mix 7P's on Achieving
Competitive Advantages (The Case of Paitaxt Technical Institute in Kurdistan Region
of Iraq). TEST Engineering and Management. 83. pp.15947-15971.
Verma, Y. and Singh, M.R., 2017. Marketing mix, customer satisfaction and loyalty: an
empirical study of telecom sector in Bhutan. Indian Journal of Commerce and
Management Studies. 8(2). p.121.
Maryama, S. and Sujatna, Y., 2018. Retail Mix Dan Kepuasan Konsumen
Minimarket. Liquidity. 7(1). pp.53-62.
Buchanan, L., Kelly, B. and Yeatman, H., 2017. Exposure to digital marketing enhances young
adults’ interest in energy drinks: An exploratory investigation. PloS one. 12(2).
p.e0171226.
Samsudeen, S.N. and Kaldeen, M., 2020. Impact of digital marketing on purchase intention.
Tuten, T.L., 2020. Social media marketing. Sage.
Adetunji, R.R., Rashid, S.M. and Ishak, M.S., 2018. Social media marketing communication and
consumer-based brand equity: An account of automotive brands in Malaysia. Jurnal
Komunikasi: Malaysian Journal of Communication. 34(1).
Prasad, P. and Saigal, P., 2019. Social media marketing: Tools and techniques. In Application of
gaming in new media marketing (pp. 202-214). IGI Global.
(Christina, Fenni and Roselina, 2019)(Ištvanić and et. al., 2017)(Khorsheed And et. al., 2020)
(Verma and Singh, 2017)(Maryama and Sujatna, 2018)(Buchanan, Kelly and Yeatman, 2017)
(Samsudeen and Kaldeen, 2020)(Tuten, 2020)(Adetunji, Rashid and Ishak, 2018)(Prasad and
Saigal, 2019)
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