In-Depth Career Research Report on the Digital Marketing Profession

This research report delves into the digital marketing profession, analyzing its growing importance and the impact of trends like technology and social media. It incorporates both secondary research, highlighting the role of technology and social media in digital marketing, and primary research gathered from a career event focusing on the impact of the Covid-19 pandemic and the need for creative and analytical skills. The report identifies essential marketing and generic skills, including communication, leadership, data analytics, and technical proficiency in areas like SEO and social media platforms. An evaluation of a Digital Marketing Intern position at Hummingbird Web Solutions further illustrates the practical application of these skills. Ultimately, the report concludes that a career in digital marketing is a promising choice, requiring a blend of technical expertise, creative thinking, and strong interpersonal skills, all of which are increasingly vital in today's digital landscape. Desklib provides access to similar past papers and solved assignments for students.

Career research report

CONTENTS
INTRODUCTION......................................................................................................................1
ANALYSIS AND APPLICATIONS.........................................................................................1
Trends which will impact selected digital marketer profession.............................................1
Needed knowledge, experience as well as skills for the profession.......................................2
EVALUATION..........................................................................................................................3
CONCLUSION..........................................................................................................................4
REFERENCES...........................................................................................................................5
APPENDIX................................................................................................................................6

INTRODUCTION
Paying attention on the career perspective of the students is very necessary as it helps
in enabling them to grasp about different job roles which are adequate as per their respective
competencies and skillset. Consequently, it has been supposed that it is prerequisite for the
candidate to make preparation for their career evolution and skills development for taking
efficacious decision (Parry and Battista, 2019). Concerning this, the main aim of the present
research report is to emphasize on one area of graduate employment that would be considered
by the student after leaving the University. For this, marketing is being selected as the interest
area as digital marketer is one of the growing field in the current time. The research project
will reflect the general trends of marketing through performing primary and secondary study
and will emphasize on abilities and expertise required for this field of employment.
ANALYSIS AND APPLICATIONS
Trends which will impact selected digital marketer profession
Secondary research
Bearing in intellect the rapid and unstoppable development of business across the
world, digital marketer is one such profession or employment which is getting popularity
with each passing day. Digital marketing is basically the practice of advertising and selling of
merchandise and administrations via digital platforms and online marketing strategies, for
example social media platforms, electronic mail, search engine optimization and so forth
(Kamauff, 2019). Last some years, this profession has been evolved hurriedly and this is
quite evident from varied businesses across globe. Internet for the purpose of selling and
promotion is the new idea trending and the two most important trends related to this are
technology as well as social media. Speaking in volume in relation with technology as per
Todor (2016), digital marketing is fundamentally being impacted by the development of
technology. Nonetheless, it is crucial to modernise as well as evaluate this repeatedly. Other
than this, it is necessary that the online marketing department must keep them updated with
the technical acquaintance about this. Companies spend huge amount in their products and
services for implementing initiatives related to digital marketing. Besides, firms which are
planning out for conducting video marketing will also require digital camera, lightings,
electronic devices and audio recorders. Moreover, competent staff for doing this is also
imperative.
Moving forward, the second trend is social media. In the present dynamic and modern
world which is flooded by digitalization, presence of companies on the social media
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platforms in indispensable. Organization in lieu of attracting customers are posting creative
content on platforms such as Twitter, Facebook, Instagram and YouTube. It is helping them
to engage more amount of new consumers plus retaining prevailing clients (Lesidrenska and
Dicke, 2016).
Primary research
The primary data was being acquired by attending one of the event being conducted
by the career teams in relation with the field of digital marketing. It was being conducted by
different business executives. They mainly focused on how due to Covid19 pandemic there
has been alteration in the customer behaviour. Pertaining to lockdowns and strict restriction
related to movement, people were forced to remain inside and all this has paved the way for
online platforms or digitalization to climb higher. They further talked about the ways in
which the day to day operation of the people have been impacted and modified the whole
level of interaction. This has significantly affected the manner in which the companies
conduct their business. One of the important thing that caught the attention of audience
towards the speaker was the requirement of creative, innovative as well as inter-personal
abilities in this digitalized world by the graduate. Furthermore, this event being conducted by
career teams also thrown light on the fact that graduate will take into account varied kinds of
arena before selecting the one for them. However, digital marketing is one such field which is
developing at a fast pace and is the need of the time. Things which are currently working in
the digital marketing is personalization, short and convincing videos, DIYs, utilization of
artificial intelligence in the digital marketing, quality communication and interaction,
conversational marketing and so forth. These trend needs to be considered by fresh graduate
for having appealing and bright future in this profession.
Needed knowledge, experience as well as skills for the profession
There are two most important skills which is prerequisite for the marketing positions
and that is marketing as well as generic skills. Throwing light in regards with the generic
skills it includes exchangeable skills which is needed by the professionals in varied field, for
example communication, leadership, teamwork and listening. Employers prefer to hire those
applicants who owns these transferable skills. Contrary to this, talking in relation with the
marketing skills, it is that abilities which is being taught in the graduation level. It involves
such as communication, inter-personal, adaptability, data analytics, problem solving,
creativity and leadership skills (Hamzah and Abdullah, 2019). Furthermore, for moving
ahead from the crow in the digital marketing profession, conceptual knowledge is also
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essential. Even, technical skills are also very fundamental for this profession and
employment. Moreover, it is very critical that knowledge in relation with the internet
technology predominantly social media platforms is very substantial. Nonetheless, the
anticipated as well as appropriate abilities and skills varied as per the job role but there are
some gaps in capabilities which are now being demanded by corporations from the newly
graduated.
It was also explored from the even being conducted by the career teams in relation
with the field of digital marketing that there are some necessary capabilities, experience and
knowledge which is prerequisite in expanding the career in the field of digital marketing. The
speakers stated that it is indispensable on the part of freshly graduates to be creative and must
have profound analytical knowledge. In addition to this, it is also important that the graduate
must also possess a thorough understanding of soft skills for example, email, content writing,
digital strategy and social media marketing for growing successfully (Kozlowski, 2016).
Other than this, it was also explored from the event being attended that technical skills such
as development of website, SEO, analytics and graphical designing are some capabilities that
should be possessed if graduates desires to excel their career in this field and grow in the
marketing profession. Subsequent to this, there are some personal skills such as team building
innovative, professionalism, communication, planning and writing skills which are also very
significant for working effectively in any field of work whether it is digital marketing or
anything else.
EVALUATION
While scrolling through different job portals, for example LinkedIn, Taledo.com,
google jobs, I found one job advertisement which sparked my interest. The job vacancy was
for Digital Marketing Intern at hummingbird Web solutions. This advertisement was being
posted by Taledo.com which is one of the popular employment website of UK. After seeing
this advertisement for the required job role, I looked for the skills it is demanding. The job
role is of interest to me as all the skills and capabilities which were demanded by the
employer was possessed by me. Further, the opportunities which I will get while working in
this company will be relatively high. From the very beginning I was engage to work in the
field of digital marketing and because of this interest I decided to graduate in the same field.
After seeing this advertisement, I was surprised that it is exactly the same what I have desired
for. Being a fresher I need to look for such jobs which will help in enhancing my analytical,
SEO and other technical skills. With this company I will be in a position to learn and enhance
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all my skills which will further support me in progressing across this field in my career.
Furthermore, this job role is very interesting as it demands me to work in different areas such
as content marketing, conversation rate optimization, SEIO, SMM, analytic and many more.
This is the main reason why I liked this job role and choosing this as my employment career
option.
I have selected job opportunity over others jobs because I am very extrovert in nature
and through this job I will be in a position to enhance this ability to highest level. Other than
this, I can justify all the requisite skills, capabilities and activities being demanded by this job
role as I have that capability and self-confidence. Moreover, this job is offering a good
amount of salary to fresher which I think is the most alluring factor behind my selection.
CONCLUSION
Thus, from this research project it can be concluded that the decision for choosing
profession in the field of digital marketing is quite appropriate as this is the need of an hour.
All the skills being needed for the profession are taught at the graduation level, for example
technical, computer, communication, leadership and problem solving skills. The report has
critically determined trend which can impact the choice of profession and employment. If
these trends are not taken care it becomes quite difficult for the corporations and graduate
survive in the market.
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REFERENCES
Books and journals
Hamzah, M.S.G. and Abdullah, S.K., 2019. Generic skills in personnel development.
European Journal of Social Sciences, 11(4), pp.684-689.
Kamauff, J., 2019. Manager’s Guide to Operations Management. Illustrated ed. United
States: McGraw-Hill Education.
Kozlowski, S.W., 2016. Enhancing the Effectiveness of Work Groups and Teams.
Psychological Science in the Public Interest, 3(7), pp. 77-124.
Lesidrenska, S. and Dicke, P., 2016. Social-media platforms and its effect on digital
marketing activities. Маркетинг і менеджмент інновацій, (1), pp.44-52.
Parry, E. and Battista, V., 2019. The impact of emerging technologies on work: a review of
the evidence and implications for the human resource function. Emerald Open
Research, 1(1), p.5.
Todor, R.D., 2016. Blending traditional and digital marketing. Bulletin of the
Transilvania University of Brasov. Economic Sciences, 9(1), p.51.
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APPENDIX
Advertisement for job vacancy
Primary research evidence
Name Wayne Barker
Company Boom online marketing
Job title Director of internet marketing,
Data of contact 18th February
Mode of contact Event attended being conducted by the career team in
relation with the field of digital marketing
Question asked and
summary
Not applicable as it was an event
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