This project investigates the impact of digital marketing on the retail sector, specifically focusing on the Marks and Spencer Company. It aims to assess how digital marketing affects overall business performance and growth. The project begins by defining digital marketing and evaluating various methods used in the retail sector. It then explores the impacts of digital marketing on company growth, including an analysis of factors such as legal, social, and ethical issues that influence digital marketing campaigns. The project also provides recommendations to address challenges associated with digital marketing. The research plan includes objectives, research questions, and a discussion of factors affecting the company's operations. The project concludes with references to relevant books and journals, providing a comprehensive overview of the topic.
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