BSc Business Management BMP3006: Digital Marketing and Social Media

This report, submitted for a Business Management course, delves into the multifaceted world of digital and social media marketing. It begins with an introduction to fundamental marketing concepts, including the marketing mix (product, price, place, and promotion) and the role of digital marketing, and social media marketing. The report then examines the significance of these strategies for contemporary businesses. The core of the report presents two examples of effective social media content, analyzing their impact and justification for their success, accompanied by screenshots of successful campaigns, referencing established digital marketing models. The report also provides a discussion on why social media content is effective in business. The report concludes by summarizing the key insights and the importance of digital and social media marketing in today's business environment.