This report presents a detailed digital marketing plan for Sa Sa International Holding Limited, a prominent cosmetic retailer. It begins with an introduction to digital marketing and its significance, followed by an overview of Sa Sa's mission, vision, objectives, and goals. A thorough analysis of the existing and target market is conducted, alongside a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. The report then outlines future strategies for improvement, including market research, the development of natural cosmetic products, business analysis, e-commerce enhancement, and social media utilization. The RACE framework is proposed for digital marketing planning. The report also identifies the resources required, prioritizes them, and addresses potential challenges and their solutions, such as insufficient data. The report emphasizes the importance of financial, technological, human, and physical resources. The plan is designed to be implemented over a 24-month period, with specific activities planned for each phase to improve Sa Sa's market position, increase online presence, and enhance customer engagement.