Digital Marketing Tactics Presentation: Sea Life Melbourne (MKT525)

This presentation analyzes the digital marketing strategies and tactics for Sea Life Melbourne, an aquarium located in Australia. The report focuses on how Sea Life Melbourne can utilize digital and social media platforms to enhance its marketing efforts. It begins with an introduction to the company, its buyer persona, and its objectives. The presentation then outlines three key digital marketing tactics: advertisement through social media, creating owned digital media, and creating a digital blog to get customer feedback. Each tactic includes a detailed explanation of its implementation, categorization, and connection to the 8Cs of digital marketing. The presentation emphasizes the importance of understanding the target audience and engaging with them effectively through various digital channels. The presentation also references the previous assignments to provide a comprehensive digital marketing strategy for Sea Life Melbourne. The conclusion summarizes the effectiveness of the proposed strategies and their potential impact on the company's market share and customer engagement.

Digital and social media
marketing
Scholar ID:

Introduction
Buyer persona
• The ideal consumers of sea life Melbourne are the parents who go through
aquarium in weekends
• Customers like to communicate via YouTube, Twitter, Facebook and Website.
• They also use to image, videos, words, and gestures.
• They would like to use both formal and informal language.
• This report presents the tactics of digital social media.

Tactic 1
• Digital marketing objective
• Advertisement Through Social Media

Cont’d
Categorization: Categorization would be applied for social
media to demonstrate the advertisement.

Cont’d
Categorisation is chosen to understand which mode could
be highly considered through customers.

Tactic 2
• Digital marketing objective:Creating own digital media

Cont’d
• Converse: Converse would be performed for
understanding the interest of consumers.

Cont’d
As website of an organisation is developed for effective
marketing converse hence, it becomes significant strategy
in such condition.

Tactic 3
Digital marketing objective:
• Creating Digital Blog
• Getting feedback from the customers

Cont’d
• Community: community would be developed for
consumers who demonstrates their interest in aquarium
• Connect: Connection would be developed with the
consumers in more inclusive manner

Cont’d
• Developing the communities is chosen in such condition
as it would support to engage the prospect consumers.
• Connection is chosen in this condition as this supports a
company for developing better association with
consumers.

Conclusion
• It can be concluded that three tactics could be used by
SeaLife Melbourne such as Advertisement Through
Social Media, Creating own digital media, Creating
Digital Blog, and Getting feedback from the customers