SEM Report: Analysis of Digital Marketing Strategies and Simbound

This report provides a comprehensive overview of Search Engine Marketing (SEM), delving into its significance in the digital marketing landscape. It explores the core components of SEM, including paid search (PPC), organic search, keywords, and title tags, emphasizing their roles in driving business growth and brand awareness. The report analyzes the importance of SEM in reaching target customers, building brand image, and achieving cost-effective marketing outcomes. Furthermore, it incorporates the author's experience with the Simbound game, a business simulation tool, to illustrate practical applications and challenges in implementing SEM strategies. The report concludes with recommendations for effective SEM implementation, drawing on industry examples and insights from the Simbound experience to provide a holistic perspective on digital marketing.

Simbound game- SEM

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Search engine Marketing............................................................................................................3
Importance of SEM.....................................................................................................................4
Simbound Experience.................................................................................................................6
CONCLUSION ...............................................................................................................................8

INTRODUCTION
Digital marketing is mainly a area of marketing which covers all the electronic devices
and services through internet foe getting the product it includes the PPC, SEO, E-mail Marketing
and many more. Search engine market is the vast internet market it covers all the business
promotions promotions through numerous websites by making it visible through paid advertising
in all search engine pages. For instance google use there advertising departments and companies
by making there ads broadcast on there software. It mainly covers all the websites generated for
getting the purchased ads on search engine(Arora, 2018). Marketing is important for attracting
individuals towards various company and marketing process guides people about the services
being provided by the company. Firms make in marketing in way like through advertisement,
social media, direct sales etc. This report deals with a game. Simbound is an variant product in
the market which covers all the business related to online marketing it is an online digital
marketing which creates various contents on the internet and focus on the impact of its working,
This game is played by the individuals to make online marketing more attractive and to sell the
tablets in all over market of United Kingdom. This report mainly comprises of Search Engine
Marketing (SEM) and its working process. It involves all the marketing plans, ads, competition
etc. and provides the experience of simbound all the techniques being used for SEM and its
impact on the marketing world.
MAIN BODY
Search engine Marketing
It is an important tool which helps in the growth of business as there is running
competition in the market world all the companies want to gain profit by attracting more
customers towards them. And the most prominent area to gain more customer is through
digitalisation (Banerji, 2018).Search engine marketing refers to the marketing of the product by
paid advertisement on various search engine pages that can also be called as SERPs. This mainly
covers a function in which the customers will able to see the advertisements of the product on the
search engine and all those who are ready to buy that product on that same price can just
purchase that thing directly from the advertiser so most of the company buy this pages as for the
facilities to make there product known for all. This is basically a search marketing system where

the company pays certain amount in order to get there ads shown up on the important websites
mainly google. This is an optimised technique which helps to grow the companies business and
as it reminds customer on regular basis about there product and its quality. And as with the
growing competition this technique looks like a boon for the companies for there growth.
Importance of SEM
SEM is a wide internet market which helps in expanding and developing the visibility of
there companies website on the main search engine. As this helps the company to reach to all age
of customers (Başer, 2019).Search engine is time efficient way as it exactly reach to the
customers on time by notifying them about the products.
This is an important marketing skills as it contains various importance they are
mentioned below: Reach to the customers: As SEM provides a techniques where it may reach the
customers through google paid ads this techniques helps out a lot as the visibility of the
products on the search engine helps to make them a glimpse of that site. This tool helps in
getting more customers in a faster means, mainly every person uses internet on daily
basis and while using some access this helps the companies to gain customers and
increase its optimisation. Brand Awareness: This method provides a brand awareness in the customers and also
helps to improve the brand image of the product as through digital marketing it made it
easy to get in all the areas where it was not possible earlier so through SEM creates the
brand awareness among customers it helps the companies to provide all the knowledge
about there brand and product and help them to reach to there customers in a mean time. Easy and Quick: This method merely helps the company to reach to customers in easy
way and they don't have to wait for a longer period of time in order to promote there
products SEM helps in providing the information easily and instantly as the ads of the
products are marked in the google and make aware to the customers easily access for that. Helps in connecting with right customers: SEM plays a most important role in
connecting with the right customers as there implies that when the customers tries to
open

the website for any requirements then they will directly connect with the website and the ads of
there company so it will help to connect with the targeted customers. (Gómez-Olmedo and
Tsirintani, 2019).There main aim is to connect with the right audience in a mean time by giving
an early access and direct ads on there most important and used websites this helps in the gaining
more customers and getting more profit. Lower cost and maximum reach: The SEM helped out all the company members to
advertise there product and to make there product reach maximum area and range
worldwide and it doesn't cost much and reach to almost all areas and people ads on
google pertains reaching to the highest zones and these digital marketing renders to
account the easy accessibility to all the customers to buy that product just while sitting at
there place.
Title Tags: This refers to all the headings and main element in SEO which contains the main
heading in the search engine which provides the general information about what is under that
website and the content which is covered in it. This refers to all the relevant information in the
about the content in the title tags. This is mainly helpful as it provides a brief idea about the
content inside and makes it easy to the customers that whether they want to use it or not, these
Title tags are important as they gives the first impression to the customers about there product
and that has to be attractive in order to gain the interest of more customers. Marks and Spencer
use Title tag technique in order to make it easy for there customers to get through there product.
Paid Search: It is the most important technique of SEM, it mainly covers PPC(pay per click)
and CPC (Cost per click). It is mainly a digital marketing process which covers all the
advertisement given by the companies for there promotions and benefits on google, so the google
provides varies ads of the company and that when the customers tries to open have to pay certain
amount for that(Rusu, 2019). This is quiet helpful for all the small scale business practise where
the customer can see the ads and can buy the products when they are interested in as it generates
interest in the customer in order to know the product and its new ideas. Amazon uses paid search
techniques to market its product.

Organic Search: It has a search engine marketing which covers the advertisements which are
not paid, it covers certain algorithm structure and all the google ads which are organic will not
involve any paid promotions. This search mainly focuses on the changes in the algorithm as
google mainly changes all the algorithm techniques in order to get the proper optimizer(Haugh,
2017).This can also be termed as a natural search or a unpaid search, This search sometimes
made to be insufficient for all the organisation as it provides that there are so many competitors
in the market and they are paying huge amount to the digital market for gaining more people and
there and profit so at that times it is difficult for them to cope up with the SEM paid promotions
areas but as there is regular change in the algorithm there created a changes which shifted a kind
of focus of people towards organic search.
Keywords: This refers to the phrases and the keywords in the web content which makes the site
more impactful and make it easy for the customers to search it as every company has there own
different phrases and while they make there organisation introduce through SEM there made
certain important keywords which helps the customers to reach to the particular site. So the
person who directly want to buy an item from a particular company can just search it by that
keyword made for that advertisement and that results in an easy access and time saving process
for the customers. Facebook uses its particular keyword so as to make its search simple(Ograk,
2019).
PPC( Pay per click): Pay per click means a marketing model on internet where the advertisers
has to pay the sum or the fees when every time a person click on the site or the ads given by
them, this is a method of buying visitors. In this process the advertisers makes a bid of money in
order to fix a price which will be given by them for ad placements. Normally, al the ads were
made on the same segment by bin the case of PPC the ads of that particular phrase stands alone ,
This is mainly done by the companies in order to add there ads in a top searched manner and get
the best quality.(Levin, 2017) This covers all the headlines, keywords and segments and it at
times is most helpful for the companies to increase there market value of there product and raise
the brand image of there product among customers. Jumpfly is a digital company uses this
technique of PPC to get more customers and market value.
Simbound Experience
Simbound is a important business simulation game which provides the person an easy use
of the online medium, this mainly covers a marketing landscape and also an educational software

which provides the problems and the difficulties in the market world. By this report I got a
knowledge about the digital marketing segment and also the ways through which that has to be
developed with all its challenges, marketing campaigns and other certain tactics. The gaming
industry is all based on the digital world and in order to attain its effectiveness there should be
made to use it effectively. Simbound is a platform which helps the trainer to learn there way to
work on a digital market and also assist the learners to make various transactions in respect of
getting more tools and digital help in there areas. In this segment the simbound mainly is a team
working with on a online marketing and tries to develop its value in the market.
It is important to check on the PPC campaign as that helps to gain more customers with
elimination of the other competitors there implies that simbound can cover certain featuring as in
PPC by making the advertisements paid and by attracting more customers of there own. As there
are further so many leading brands and companies on the digital platform and all the organisation
has certain techniques so the beginners should also use the PPC in order to get more customers
as that may make there brand image more valued and good and make them stand out different
from other. Simbound helped in learning the essential elements of the market and how to cope up
with it.

CONCLUSION
From this above report it is concluded that digital marketing is a important component
which provides help to the product and the organisation to expand globally by digital means that
may be of all the ways like through computers, phones etc. Search engine is a prominent tool
which may enhance the business in a ongoing manner and this helps the organisation to promote
there work globally and increase there profit through reaching to all the customers. SEM implies
a business areas which is a paid advertisement process through which companies try to
communicate to the consumers through there ads on google, this gives advertisers a help to attain
maximum area in the world. It also contains pay per click format where the companies pays the
amount every time when any person clicks on their advertisement this technique is helpful for all
the small scale industries to gain more customers by making there ads on the online market at
peak. Furthermore, the Simbound gives an idea about the techniques to be used in the digital
market and ways to develop budget and campaigns. It gives a help to analyse the webpage clicks
so that all the various changes and responses are taken care by them.

REFERENCES
Books and journals
Books and Journals
Arora, N., 2018. ATL, BTL and TTL Marketing in Education Industry. Int. J. Res. Innov. Soc.
Sci, 2(1), pp.13-15.
Banerji, J., 2018. Impact of digital marketing on consumer behaviour. Mangalmay Journal of
Management & Technology, 8(1), pp.65-71.
Başer, G., 2019. The pros and cons of digital marketing strategies: applications from the hotel
industry.
Gómez-Olmedo, A.M. and Tsirintani, M., 2019. Understanding the Challenges of the Healthcare
System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living.
In Strategic Innovative Marketing and Tourism (pp. 387-395). Springer, Cham.
Haugh, D., 2017. Digital Marketing Strategies in Libraries.
Levin, R.P., 2017. Commentary: Online Reviews and Other Digital Marketing
Strategies. Journal of periodontology, 88(2), pp.135-136.
Ograk, M.H., 2019. Accelerating business startup growth through digital marketing in the B2B
sector.
Rusu, C., 2019. Growing alternatives for becoming international: the role of social media in the
digital marketing of Innova Advanced Consulting.