Digital Marketing Report: Digital Marketing Tools, SEM, and Simbound

This report delves into the realm of digital marketing, exploring its core tools and techniques with a focus on Search Engine Marketing (SEM) and the Simbound platform. It explains the relationship between digital marketing tools, providing examples and emphasizing the role of SEM in driving website traffic and brand awareness. The report details the functions of SEM, its benefits such as lower cost per acquisition, and how it utilizes techniques like backlinks and outbound links. Furthermore, it investigates Simbound, a business simulation tool, and its contribution to understanding SEM, including its application in analyzing marketing campaigns, advertising budgets, and assessing employee performance. The report highlights the importance of landing pages and Pay-Per-Click (PPC) advertising within the context of Simbound, ultimately providing insights into how small businesses can leverage these strategies for customer retention and profitability.

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Explain how it relates towards other Digital marketing tools and techniques by providing
current base examples.................................................................................................................1
2. What is search engine of marketing, why it is utilised and what are benefits rendered by it?
.....................................................................................................................................................2
3. What is Simbound and how it assisted within understanding of search engine marketing? ..5
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The term digital marketing is framework of marketing base product and services that
involves high influence of electronic devices that helps to gain competitive advantages.
(Buchanan, Kelly and Yeatman., 2017). The main objective of Digital Marketing to getting more
flexible for approaching overall suitable way towards accomplish targets which company
succeeds. As per role of digital marketing function towards improvising for generating new
based leads and sales as well as reaching new traits of people that helps to completing their
requests, demand that available in product and services.. There are many tools, application and
techniques which used in digital marketing through various type of companies that creates easy
for fulfilling overall outcomes by Email marketing, Search Engine optimisation, google forms,
social media platform that highly support towards gaining better positive way of outcomes.
As per this report, the organisation is based on small entrepreneurship that is provides
electronic based leads, sales which helps to generates for business growth reaching people where
they actually looking product and services outcomes (Busca and Bertrandias, 2020). Through
web marketing is procedure about marketing online for better perspective of customer
expectation fulfilled in systematic manner. In this following report the topics are covering in
major part that allows to add about background of digital gaming environment which is needed
to addresses towards positive outcomes(Domazet and Neogradi., 2019). The program of
simulation that enhance to target audience as well as seeking for better positive outcomes in
effective manner.
MAIN BODY
1. Explain how it relates towards other Digital marketing tools and techniques by providing
current base examples.
Techniques: It is refers to ability in resources or any other aspect which indicates
towards artists who are employee that technical skills of particular who are employs for
scrutinize endeavour. It is having purpose to assort by individual or group to implies in task and
project tp creates as fulfil future mapping effectively long term perspective.
There is one of software which utilise in digital background by Simbound as first product
related with business simulation genre that addresses where marketing such as functional way. It
creates more serious gaming for making improving better cost analysis which budget getting
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analysis magnitude towards cost and benefits analysis, budget administration, audience for
measuring their feedback that allows to developing scope that positively attain high objective
outcomes that basis of impact decision making (Fierro, Cardona Arbelaez and Gavilanez, 2017).
According to this gaming base customised that allows uploading of different content scenario
that enables adds for flexibility in learning base experience through multiple online segmentation
where it improvise company sales targets as well as operational related for systematic products
and services benefits. There is week simulation where teaching Search Optimising that emphasis
about Search Engine Marketing(SEM) or Search Engine Optimisation as well as Email
marketing including landing page landing page optimisation where to get more positive
outcomes that appears through Week base of Simbound digital marketing process. Search
engine marketing denotes the process through which traffic can be gained within website by
purchasing ads within search engines (Havriliuc, Bleoju and Capatina, 2019). It acts as a digital
strategy that is liable for enhancing visibility of website within the search engine result page
2. What is search engine of marketing, why it is utilised and what are benefits rendered by it?
The Search Engine Marketing that helps to measure that able to get better designed for
getting opportunities that emphasis within search results for visitor are directed towards effective
website. Eventually, it implies the steps that are being undertaken for enhancing for better
growing business in attain all goals through systematic competitive advantages by showing
results within advertisement. By approaching techniques tends to within management and
optimisation where search where individuals are liable for effective formulation through
individual is reliable towards generating budgets, make carry out of paid campaigns. The
technique of Search Engine Marketing where it generates for analysis and forecasting within the
respect of attained optimum goals and objectives through Simbound gaming. The motive of
creating SEM about focuses on targeting audience for having respect that allows smart phones,
tablet, and other types of devices. Therefore, some of devices is available about to consider as
Email Marketing, Social media marketing, Google Marketing. These platform utilising for assist
that enhance for providing extension, promotion, customs intent audience for delivering and
through effective base of presentation that allows more inbound programming.
Search Engine marketing implies where subset through promotes and digital base of
advertisement that relates about to highlight paid engine on landing pages. There are some
important related point that allows to usage that illustrated below:
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 As Search Engine Marketing helps to promote brand and also creates effective awareness
that being visibility which effectively attained to better seeking for search engine
marketing for mapping positive base of outcomes (Khan and et. al, 2020).
 The factor or business approach Search Engine Marketing, it practises to understand for
targeting for tracking in search terms which can be utilised in direct base users towards
website of firm.
 Many of techniques like Simbound is one of gaming simulation that appears to evaluating
company base structure that evaluating for appearing or posting advertisement in Google
drivers or in website that shows in public within effective way and easy to acquire
customer within firms.
Benefits of Search Engine Marketing
The term of SEM is one of kind internet marketing that is reliable for enhancing through
better visibility of excellence sort of websites where search engine optimisation (Low and et. al,
2020). Hereby, the business makes to prevails payments for adverts which is enables them to get
alongside for all queries as all search engines like google, yahoo etc. The benefits are highlighted
in given below:
 Lower Cost Per Acquisition: It is acts for greater that enables to get involves marketing
medium which is having effective base costs in order to maintain marketing budgets.
Some of graphs below of acquisition of customer in below $10 and when it creates direct
mails sent cost measure per individual as per according is $70.
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In above graphs is scrutinizing through approach cost involvement in which Direct marketing
channels that compared through marketing channels towards growth for appearing profitability.
The Search engine marketing where also it creates algorithm where it utilised through
Artificial Intelligence For examples: Small Entrepreneurship usually assort economic range of
operation Software like SEO, Google form, tracking devices, creating digital websites,
applications these all support to be part of Simbound digital gaming to easily access for small
company information related with market to better generates positive related of outcomes in
effective manner.
Some of factor are identified for Search Engine Marketing:
The influence that is being created on Search Engine Marketing algorithms will not be
enhancing positioning for creates websites:
 Backlinks: This one of most effective aspect of google that most strongest that search
algorithm that present from attain high domain high keywords (Lui and Au., 2017).
Thus, it is one of crucial for online base marketers to furnish through approaching
backlink profile.
 Out bound link: In perspective of Hillop algorithm where it content of having high
relevancy where it involves link relevant through better signal. As instance for better
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Illustration 1: Approximate Customer Acquisition Costs Across
Direct Marketing Channels, 2018.

consider where better specific pages to get more google page for generating
information.
3. What is Simbound and how it assisted within understanding of search engine marketing?
To business which is related environment that allow to get reliable towards decision
making where data that leads for impact which enhance for influence on applies on action which
leads towards depth information for analysation (Melović and et. al., 2020). Therefore, the
framework is considered that get propose to effective learning which identification where it get
to attained within involvement simulation and identical empowered which decision making to
get professional settings. The Simbound is having factor having gamification that effectively
allows to get over assort towards enters through furnishing train in order better usage by people
of digital tools in respect towards reduces complexities as well as helps to improvise internal
performance for attaining high positive outcomes.
By reflecting through example of developing websites through virtual organisation where
they carries out through within activities as it associated within marketing. By adding of new
specification that consists that has been incorporated where it plays an important role in United
States and United Kingdom (Mirbagheri and Khanlari., 2020). The denotes Simbound by online
marketing game simulation that liable for effective base of advertising budgets, development as
well as assessing marketing campaigns for attaining practical base knowledge which might
deliver by approaching real online marketing sector.
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In above figure it describes through define forwards which is being fomulative where
they are carrying out marketing as well as better advertising campaigns. It depicts about visitor
or user land after the making clicks on specified link. By sent information through mailing or
positing advertisement where Facebook, Bing, Google where it resource used to present on web
planet (Pradiani, 2017). As per context of search engine marketing through which landing pages
are formulated where enhancing rates of marketing campaign. Landing pages emphasis about
towards enhanced option that for marketing campaign as well as to maximum acquisition of sales
or leads.
As per my experience by using Simbound gaming is address for more digital base
information generates, where it helps me to get improve performance analyse about employees
of company how they actual way to perform in competitive market. It also having many other
benefits to get evaluated through Pay per click that I analyse return on data base by digitalisation
on advertising about product and services. Therefore overall function which I have interpreted to
receive response to allows high positive outcomes in terms of large number of customer
interaction.
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Illustration 2: Coopetition, 2020.
Source 2: Coopetition, 2020.

By describing about PPC Pay Per Click is online streaming marketing where high involvement
of digital marketing practises support where they liable towards each time clicked on single
page. Therefore, it denotes a methodologies for buying visitors that influence instead endeavour
to earn them organically. Search Engine Marketing is getting popular from PPC where assists
advertisers through bid for making and having placement where individual keywords that related
towards furnished business (Syazali and et. al., 2019). Through landing page it majorly assists
which is emphasing where through having collection that having customisation that helps to get
click on landing page where company get high rate of profits. For example: many retailer
company they posted digital advertisement in Google, Facebook, You tube and further more
attained competitive advantages.
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Illu
stration 3: Simbound Key Metrics

By describing overall Simbound through overall Weeks in which student are operates
different situation base of Simbound digital marketing practises that allows high positive
outcomes that majorly significance towards more attainment of objectives. The small
entrepreneur is having this type of facilities where tools and techniques which is effectively
Search Engine Marketing to get optimise where example like small retail factor towards
affecting in business where to better attain high rate of customer retention benefits as well as
high rate of profitability (Yoga., Korry and Yulianti., 2019). Many companies mostly determines
for Search engine optimisation that allows for more subscriber where they get to optimised
where positive gained of outcomes in better way.
CONCLUSION
In above report of Digital marketing is highlighted about different sources of knowledge
that mainly reflect towards Simbound software that enters in terms of Search engine optimisation
and Search engine marketing is helps top overall scrutinize information related with retailer
company to evaluated Techniques that understand about to get covering digital marketing role to
influence generates high rate of productivity. Through involving of Search Engine Marketing
helps to get overcame that able to utilising google, email, Facebook and other websites where it
makes more Artificial intelligence specification involves for systematic features to get high
development and growth increases in better way. Different factor of digital marketing that works
on specify high outcomes generates all information by landing page where it creates on online
home page to consider and create on digital marketing practises that accomplish positive
outcomes, for company perspective they approaching landing page on the basis of highlight in
official site of company. For People are used to visits Landing page to explore access by them,
this process company get benefits through Pay Per Click on site where Google, Facebook and
other social Media platform for attempting more customer engagement that prevails more
profitability through better outcomes generates. By mentioned in above different types opf
advertisement impact is laid out by visual ads as this leads them to captivate number of
individuals. The rationale behind this is that it leads organisation to clearly state features which
are being delivered by their products. Simbound provides insight into formulation of decisions
for students as here different rounds are being carried out and groups have to develop strategies
for each in terms of budget and carrying out campaigns. This will aid them to analyse the number
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of clicks, etc. on their webpage and accordingly they can develop there responses from which
they can stand out from others.
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REFERENCES
Books and Journals
Buchanan, L., Kelly, B. and Yeatman, H., 2017. Exposure to digital marketing enhances young
adults’ interest in energy drinks: An exploratory investigation. PLoS One. 12(2).
p.e0171226.
Busca, L. and Bertrandias, L., 2020. A Framework for Digital Marketing Research: Investigating
the Four Cultural Eras of Digital Marketing. Journal of Interactive Marketing. 49. pp.1-
19.
Domazet, I.S. and Neogradi, S., 2019. Digital Marketing and Service Industry: Digital Marketing
in the Banking Industry. In Managing Diversity, Innovation, and Infrastructure in Digital
Business (pp. 20-40). IGI Global.
Fierro, I., Cardona Arbelaez, D.A. and Gavilanez, J., 2017. Digital marketing: a new tool for
international education. Pensamiento & Gestión, (42), pp.241-260.
Havriliuc, L.D., Bleoju, G. and Capatina, A., 2019. Enhancing the Credibility of the Decision-
Making Journey Through Serious Games Learning Analytics. In Cognitive Computing in
Technology-Enhanced Learning (pp. 29-46). IGI Global.
Khan and et. al, 2020. The Digital Marketing Past, Present, and Future in Malaysia. Journal of
Computational and Theoretical Nanoscience. 17(2). pp.583-595.
Low and et. al, 2020. Smart digital marketing capabilities for sustainable property development:
A case of Malaysia. Sustainability. 12(13). p.5402.
Lui, R.W. and Au, C.H., 2017, December. Designing simulation games for information systems
education—A case study in teaching for digital marketing. In 2017 IEEE 6th
International Conference on Teaching, Assessment, and Learning for Engineering
(TALE) (pp. 290-295). IEEE.
Melović and et. al., 2020. The impact of digital transformation and digital marketing on the
brand promotion, positioning and electronic business in Montenegro. Technology in
Society. 63. p.101425.
Mohammadian, A., Mirbagheri, F. and Khanlari, A., 2019. Identification and Classification of
Innovative Applications of Internet of Things in Digital Marketing. Journal of Business
Management. 11(4). pp.719-741.
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