Analysis of SEO, SEM, and Digital Marketing Strategies Report

This report provides an overview of Search Engine Marketing (SEM) and Digital Marketing strategies. It explores the benefits and limitations of SEO, discussing how to increase website visibility through search engine optimization. The report also covers the use of online public relations (OPR), including the use of social media, and outlines best practices for OPR campaigns. Additionally, it highlights the role of digital media in marketing, emphasizing the use of SEO, social media, and apps. The report concludes by emphasizing the significance of digital marketing in the modern era and references relevant academic sources. The report covers the use of the internet for marketing purposes, highlighting the importance of SEO and digital media.

INTERNET
MARKETING

The Search Engine
marketing is a process of
internet marketing where
the visibility of the resultant
pages is increased with the
use of Search Engine
Mechanics. The visibility of
the website is manipulated
in this process.
SEARCH ENGINE MARKETING

 Local search
 Image search
 News search
 Video search
TARGETS OF THE SEO

 Cost effective
 Increased traffic
 Increased usability
of the site
 Awareness of the
brand
BENEFITS OF SEO

 The people who do
not constitute the
target customers
are also able to
access the site
 The success
cannot be properly
measures
LIMITATIONS OF SEO

NEWSLETTER

These techniques of are
related to the
 Social media
 SEO
 Partnership marketing
 Viral marketing
ONLINE PUBLIC RELATIONS

 SEO
 Reputation
management
 Cost effective
 Faster coverage
 Communication with
the people
ADVANTAGES OF THE OPR

 Selection of the correct media remains the
matter of concern
 Posts or the advertisements have a very
large exposure which may lead to a higher
degree of criticism.
 Moreover, it is not possible to reach the
rural areas where the internet facility is not
available.
DISADVANTAGES OF OPR

 Identification of the
appropriate link partners
 Inclusion of the
essentials of the
campaign
 Use of videos for the
online PR
 Measurements of the
results from the OPR
campaigns
BEST PRACTICE IN THE
OPR

 SEO
 Social media
 Apps
USE OF DIGITAL MEDIA

 Digital marketing is the used for the
marketing of the products by making use
the digital technology.
 This has become popular over the time
owing to the increase in the use of
technology.
 There are several benefits of this mode of
marketing.
CONCLUSION

Andreopoulou, Z., Tsekouropoulos, G., Koliouska, C. and Koutroumanidis, T., 2014. Internet
marketing for sustainable development and rural tourism. International Journal of Business
Information Systems, 16(4), pp.446-461.
Berman, R. and Katona, Z., 2013. The role of search engine optimization in search
marketing. Marketing Science, 32(4), pp.644-651.
Cantallops, A.S. and Salvi, F., 2014. New consumer behavior: A review of research on eWOM
and hotels. International Journal of Hospitality Management, 36, pp.41-51.
Fetscherin, M. and Heilmann, T. eds., 2015. Consumer Brand Relationships: Meaning,
Measuring, Managing. Springer.
Fritz, W., 2013. Internet-Marketing und Electronic Commerce: Grundlagen—
Rahmenbedingungen—Instrumente. Springer-Verlag.
REFERENCE LIST