Simbound Game Report: Exploring Search Engine Marketing Techniques

This report analyzes the application of Search Engine Marketing (SEM) strategies within the Simbound game simulation. The report details the author's experience in the game, including the creation of a homepage to sell iPad tablets in the UK market. It discusses the use of various digital marketing techniques, such as keyword research, pay-per-click (PPC) advertising, and landing page optimization to drive traffic and improve conversion rates. The report also covers the development of email campaigns and the use of A/B testing. The author highlights the importance of integrating digital marketing and business strategy, emphasizing the practical learning gained through the simulation. The report concludes with recommendations for future marketing campaigns, based on the lessons learned from the Simbound game. The author describes the process of creating marketing campaigns and driving traffic to the webpage of the organization. Finally, the report highlights the positive outcomes that were achieved, which included an increase in visitors, impressions, and clicks.