Digital Marketing Report: Analysis of Industry Practices and Simbound

This report provides a comprehensive overview of digital marketing, encompassing industry practices, tools, and techniques. It begins with an introduction to digital marketing, emphasizing its role in brand promotion through online channels. The main body delves into a survey of current industry practices and tools, with a particular focus on social media marketing, including platforms like Facebook, Twitter, and Instagram, and their application in business. The report highlights the benefits of social media marketing, such as increased brand awareness, customer satisfaction, and cost-effectiveness. Furthermore, the report includes a personal experience with Simbound, a simulated marketing platform, and its effectiveness in enhancing digital marketing skills through practical application and case studies. The report concludes by summarizing the key findings and reinforcing the importance of digital marketing in the modern business environment.

DIGITAL
MARKETING
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Survey of current industry practices and tools............................................................................3
An experience of Simbound........................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books & Journals:......................................................................................................................11

INTRODUCTION
Digital marketing is the tool which is also known as online marketing that used for the
promotion of brands with the help of connection with potential customers. This can be possible
using internet (Hudson and Hudson, 2017). Digital marketing is the form of digital
communication in which organisation gets connected with customers directly through digital
tools and techniques. There are many digital tools and techniques available which is very
beneficial for organisation in order to connect and interact with customers with the using of
digital media. It includes many tools and techniques that our search engine optimisation, content
marketing, social media marketing, pay per click marketing, affiliate marketing, etc. It will be
discussing with the help of simbound simulation game which is effectively a solution of learners
without any risk. In simbound simulation game they are able to learn online marketing with the
help of simbound platform that include a game which is design for the purpose of digital
advertising and e marketing courses. This report includes the definition and explanation of
important tools and techniques for successful digital marketing (Singh and Kalia, 2021). It will
be also including some important digital marketing strategies with the use of tool and technique
in Simbound digital marketing simulation game. In today's business environment, digital
marketing becomes more important in order to promote the brand of organisation. Digital
marketing is one of the best marketing tool which becomes very popular in now-a-days. That's
why this report will be discussing the important tools and techniques of digital marketing with
the use of real life current examples. For that purpose, every individual should learn digital
marketing tactics which can be done effectively with the help of Simbound simulation game.
This game is very effective in order to learn the group of people about the tactics and tools of
digital marketing.
MAIN BODY
Survey of current industry practices and tools
Digital marketing is defined as advertising delivered with the help of using digital
channels which include websites, social media, search engine, email and mobile apps. With the
use of digital marketing method companies are able to sell their goods and services to the

customers (Khou and Suresh, 2018). They are not just selling the product but also make
relationship with customers in order to transform into permanent buyers. For example, it is found
from the think with Google that about 48% of consumers using digital technologies in order to
start the enquiries about products and services on search engines. This marketing insights show
that day by day digital marketing is becoming very important for big brands. But it is very
important for a marketer that should focus on Omni channel digital marketing strategy in which
they just not depend on digital marketing but also used their traditional methods for the purpose
of marketing. This will become very beneficial for marketer as it increases their capacity for
analysing the behaviour of customers. With the use of digital landscape, it will help in engaging
of customers which assist in retaining in company for long term period. There are many tools
and techniques that used by digital marketing which include email marketing, social media
marketing, content marketing, pay per click marketing, etc. This report will be focusing mainly
on social media marketing.
Social media marketing
Social media marketing is refers to a method of digital marketing in which organisation
directly interact with their potential customers with the use of social media apps and websites. It
is used by all size of organisation in order to interact with customers so that they can personally
know the tastes and preferences of customers (Vinerean, 2017). This method is powerful way in
order to reach the customers. It includes some important social media websites such as
Facebook, Twitter, Instagram, YouTube, Pinterest, etc. It is the method of internet marketing
which concerned with creation of impactful content for attracting customer’s attention on the
website of social media networks. The use of social media marketing becomes more popular as
compared to other tools and tactics of digital marketing. This is due to reliability of this method
as every size of organisation can use this method and they are able to interact with directly their
customers (Foroudi and et. al., 2017). This is very useful in case of collecting customer analytics.
This is very crucial in order to meet with branding and marketing goals of organisation which
can be clearly seen from the examples of organisations. Some important example of social media
marketing is Starbucks, Cadbury, Spotify, etc. These are very big example which shows the
importance of social media marketing. With the help of screenshot of Starbucks and Cadbury
campaigns on social media network, individuals are able to analyse the impact of using social

media marketing. It is necessary to clear out that how company can use social media marketing
in their business practices.
Use of social media marketing
In order to use social media marketing, this is very necessary for individuals that they
should and organisation consider some important elements which are clearly mentioned below:
 The first element for use of social media marketing is company should be clear about
their goals and objectives (Gulerman and Apaydin, 2017). That means it is concerned
with organisation's aims in which they should clear out that what they want to achieve.
 After setting their goals and objectives of marketing, company should decide that which
social media network they will be used for the purpose of social media marketing. It
includes Facebook, Twitter, LinkedIn, Pinterest, YouTube, etc. These are some most
popular method of using social media platforms.
 Decision of social media platform is very important and after that company should decide
the time and resources which are necessary in order to achieve their goals and objectives

(Ulloa and et. al., 2019). Using of social media platforms should be very time constraints
as it decides the success and growth of business.
 The most important element which should not be avoided by marketing manager of a
company is to put social media in the marketing plan.
 After implementation of plan, this is very necessary for organisation that they should
monitor and control the performance which helps to analyse the deviations.
Benefits of social media marketing
Company enjoys many benefits with the help of social media marketing which are
explained in following points:
 Social media marketing is enables to boost the brand awareness in the market that it
becomes strength for organisations. This can be clearly seen from the example of
Starbuck which make their position in market through using of social media marketing.
 It also very helpful for increasing the customer satisfaction which is the ultimate goal of
every organisation. Tesco use social media marketing for satisfying the needs and wants
of customer. They are doing this with redressal of complaints which are registered
through social media marketing. They also use social media marketing in order to show
their product quality that attracts customers’ attention.
 This method is cost effective and that’s why small businesses can also use social media
marketing in order to promote their goods and services (Sümer, 2020). With the use of
social media marketing, small businesses can effectively increase their customer base. It
is less expensive as compared to other tools and tactics of marketing. It is known by
every organisation that marketing is very necessary but company use doors tools and
techniques which are cost effective and this is one of them.
 Customer analytics day by day get more important for organisation as it helps in
analysing the taste and preferences of their customers. So that's why company need to
collect data which become very easy if they are using social media marketing as it
directly connect with customers. In today's business environment, gaining of market
insights becomes very important for companies as they are able to understand the market
condition and trends. This will lead to a reduction in risk of dynamic nature.

An experience of Simbound
Simbound is the solution for organisation to give learning programs to their employees.
Simbound is the unified simulated marketing experience which is very helpful for learners in
order to learn digital marketing with no risk. It includes a component of game which is designed
for digital advertising and e marketing courses. It is identified in the game that they have all
features which is find in commercial solutions. It results to being computed with the use of
algorithms which replicate search engines (PRASETIA, 2018). It is the first product which
addressing online market subjects as it is the product of business simulation. In general, it is
identified that students are not able to develop digital marketing skills which is very necessary in
the organisation and companies are searching those candidate which are efficient in effective
marketing skills. Simbound simulation is one of the best way that aspiring e marketers in order to
use these games which helps to improve and enable comprehension of digital marketing skills.
Digital marketing skills are including cost benefit analysis, decision reasoning, audience
targeting, budget administration, etc. This mentioned skills are necessary to possess in the e-
marketer which helps to achieve their goals and objective. It is find out that Simbound simulation
allows performance which can be easily tracking by professors in order to get real-time feedback
for the students (Smith, 2019). This is a very simple game and I told this due to my personal
experience. With the help of this game, I am able to improve my social media marketing skills
which are very necessary for my career growth. I analyse that transition is very easier which start
from play to practicing that sets professional goals. It is more professional as compared to other
business simulation because it provides practical environment it which is very similar to the

environment of working. I analysed with my personal experience that is student complete this
simulation only when students developed an analytical mind set which is crucial for better
contemplate the consequences. I also find that students can monitor the performances and
decisions with the help of interface which is very similar to the serving platform and industry.
It is the game which is highly customisable that means students can easily customise the
program according to their needs and wants. It allows an individual that they upload different
contents scenario which is necessary for flexibility in the learning experience. Learning
experience allows case studies of online marketing with the use of multiple industries. It also
includes the case studies of various business types which helps students. I learned about social
media marketing with the help of Simbound that becomes very beneficial for me as I am able to
improve my skills (Gawas, Kulkarni and Mehendale, 2018). With the help of case studies, I
analyse that it become more relevant platform not only for marketing courses but also for other
many courses that is management or business university course. I am able to learn keyword
research, performance tracking and budget setting. According to my personal experience, I
analysed that Simbound has an aim to create an effective simulation framework which can easily
fit to the e-marketing dimension that include email marketing and social media marketing and
also website management in the game website. It opens up future opportunities in new areas with
the help of learning experience in relevant marketing. It just not impact on education space but

also gives a great impact on internet marketing population demographic. I identified that over
25,000 participates are using SIM bond solution in order to learn digital marketing so that's why
I chose this method.
I also analysed that Simbound simulation Framework provides a variety of metrics which
is very helpful in order to improve digital marketing report. I learnt this with the use of key
performance indicators for improvement in my campaign skills. I find out that this method is
very helpful for me as it is easy to understand the concept of social media marketing and the used
in business practices (Andrews and et. al., 2021). This is very necessary that everyone should
understand the importance of Simbound. The reason behind this is with just game people get
important knowledge of digital marketing which is very helpful for candidates in order to get the
best job opportunity. I find out that with use of Simbound I am able to get better future
opportunities which is very necessary for my career growth. In the success and growth of my
career, it is very necessary for me that I have to add some important skills according to the
current market behaviour. For that purpose, I investigated in the market that what skills should
be important in current business environment. This is result to choose the career in social media
marketing which becomes the future of organisations. I took a course with the help of Simbound

simulation framework which is similar to the type of game. It does not give any online courses
but it gives all important information and training with games (Hänninen, 2020). To playing such
type of games becomes very helpful and enjoyable for me. I was not getting bored with
Simbound simulation game. It generates my interest in order to learn digital marketing tools and
tactics. In the course of digital marketing, I found social media marketing is very necessary to
analyse in order to use effectively for the success and growth of a company. In addition to this,
now I am capable to use social media marketing for organisations.
CONCLUSION
It can be concluded from the above discussion that digital marketing becomes necessary
for the success of business. It just not necessary only for the success but also becomes a future
for the organisation and that's why it is crucial for companies to use new techniques in order to
attract customers’ attention. In this report, it is analysed that company should focus on effective
tools and techniques of digital marketing which includes social media marketing, email
marketing, content marketing, etc. It is specially focusing on social media marketing because
with the use of this tool and technique companies able to contact and interact with directly to the
customers. With the help of conversation with customers, company is able to understand and
analyse the taste and preferences which assist them to make product accordingly. It is also
analysed that Simbound simulation framework plays a very important role in digital marketing.
The reason behind the importance of Simbound simulation framework is it is the platform or
interface which is necessary for every candidate that wants to learn digital marketing as it is the
best way. After all the discussion, it is suggested to the organisations that they should try to
understand the importance of Simbound simulation game which is not only a game but it is an
important platform which becomes helpful for every organisation in order to learn the digital
marketing tools and techniques. It is also suggested to the company that they need to find some
important ways in order to convince people to learn digital marketing skills.

REFERENCES
Books & Journals:
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Gawas, A., Kulkarni, P. and Mehendale, S., 2018. The Role of Social Media Marketing In
Customer Purchase Intent-A Methodological and Thematic Review. Asian Journal of
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Gulerman, N. I. and Apaydin, F., 2017. Effectiveness of digital public relations tools on various
customer segments. Journal of Management Marketing and Logistics, 4(3), pp.259-270.
Hänninen, M., 2020. Review of studies on digital transaction platforms in marketing
journals. The International Review of Retail, Distribution and Consumer Research, 30(2),
pp.164-192.
Hudson, S. and Hudson, L., 2017. Marketing for tourism, hospitality & events: a global & digital
approach. Sage.
Khou, A. and Suresh, K. R., 2018. A Study on the role of social media mobile applications and
its impact on agricultural marketing in Puducherry Region. Journal of Management
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PRASETIA, I. A., 2018. IMPLEMENTASI METODE SEARCH ENGINE MARKETING (SEM)
DAN SOCIAL MEDIA MARKETING (SMM) UNTUK MENINGKATKAN BRAND
AWARENESS KONSUMEN PADA PERUSAHAAN PT. KINETIC DIGITAL
INDONESIA (Doctoral dissertation, Universitas Airlangga).
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Marketing Activities in India. In Recent Developments in Individual and Organizational
Adoption of ICTs (pp. 43-59). IGI Global.
Smith, K. T., 2019. Mobile advertising to Digital Natives: preferences on content, style,
personalization, and functionality. Journal of Strategic Marketing, 27(1), pp.67-80.
Sümer, S. I., 2020. A New Marketing Trend in the Digital Age: Social Media Marketing.
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