The Impact of Smartphones on the Digital Marketing Industry

This report delves into the significant influence of smartphones on the digital marketing industry. It highlights how smartphones have become essential tools for both businesses and consumers, transforming advertising, communication, and consumer behavior. The report discusses how smartphones offer a better platform for promotions and advertisements, providing complete product information and facilitating direct interaction between companies and customers. It explores the impact of smartphones across various segments, including communication, learning, and business, emphasizing their role in saving time and providing easy access to information and services. The report also touches upon the growth of mobile applications, the importance of location-based advertising, and the shift towards mobile-friendly apps, concluding that smartphones have fundamentally reshaped the marketing landscape, making mobile the primary focus for advertisers and businesses aiming to reach consumers effectively. The document is contributed by a student to be published on the website Desklib, a platform which provides all the necessary AI based study tools for students.

DIGITAL MARKETING
SMARTPHONE IMPACTS MARKETING INDUSTRY

DIGITAL MARKETING
Contents
Introduction-.........................................................................................................................................3
Smartphones are impacting marketing industry-..................................................................................3
Smartphone is a better option for promotions and ads. -.....................................................................4
Smartphone is useful in many segments-..............................................................................................4
Conclusion-............................................................................................................................................5
Bibliography...........................................................................................................................................6

DIGITAL MARKETING
Introduction-
Smartphones are influencing the marketing industry in many ways. Smartphone is a better option to share any
data either in a business or any kind of promotion of any particular product. India is the second largest country
for the usage of smartphones. Smartphone is a better option than computers and laptops. It is the basic
requirement for everyone these days. Internet helps Smartphone to capture markets in the industry. It also helps
the companies and the users to interact with each other and in fact they can operate online business with the help
of internet. Online business is better and transparent because entire details of the product is provided and the
competitors available in the market. Smartphone is a time saving and fastest mode of communication (KD,
2017). It helps to communicate with each other very easily all over the world and many people are getting
facilities of growing up their business through smart phones. New advertisements and promotions attracts new
customer. In earlier times we have seen the advertisements on televisions and in newspapers only with limited
information of the product only. Today we can see the advertisements on websites and many applications on the
smart phones with the complete information. Through the Smartphone websites everyone is able to get the
complete information of the product and the price of the product. Smartphone is a necessity and equally
important in today’s life to move parallely with the society (Wondra, 2015).
Smartphones are impacting marketing industry-
In today’s world Smartphone is basically a necessity and an important part of life. India is one of the
fastest growing economies of the world especially in the field of mobile communication. Mobile phone has
become an essential part of personal and business life. India is currently at number two position if we talk about
the mobile handset market globally. Smartphone has created new dimensions for business in the Indian market.
It is beneficial not only for the Smartphone companies but also for the mobile application developing
companies. Internet service providers also gain a huge amount of profit because nobody with a smartphone will
be without internet. In the last couples of years smart phones are selling like hotcakes and above all internet
service providers are growing extensively in the market. Mobile application market is a business sector that is
introduced by smartphones. There are some negative impacts of smartphone also like they have stopped the
usage of computers as everything can be done through smart phones (Bernard, 2018). It helps to read news, post
status and post photos, know about the different place around the globe. There are many Smartphone companies
that are targeting India as their most capable markets. Some of the major international brands that are working
very well and having effective sales are Samsung, Apple, Nokia, Motorola and many more. Smartphone is used
for watching movies, listening to music, watching news of the world (Natanson, 2016) . Usage of Smartphone is
growing day by day in the world because it helps to connect with the people or helps in finding any information
easily. Smartphones are used by everyone but each one of them has a different purpose of using the smart
phones. For example: young people use it as a gaming device, for students it is a study material or helps to gain
knowledge, for the professionals and businessman it is a matter of business. Corporate sector is promoting their
business through the smartphones these days. Today every consumer is using their smart phones or tablets to
access the internet so that online shopping can be done through various sites or the applications. They can also
search for anything they want to wish and reach your business’s website. It also helps to many companies that
they don’t have to promote their products like earlier giving advertisement in the newspaper and all.Smartphone
is very much suitable as it had replaced the computers and laptops for accessing the internet all over the world.
Smartphone helps to save time as everyone is having smart phones in their pockets so that they can access the
internet at any place or any time (Benady, 2014). Smartphone is a requirement these days for everyone and
that’s why it has impacted the marketing industry. In the recent times, consumers have very less knowledge of
the product, about its specifications and services only through the advertisements and promotions. Now they can
access the full information like price, features, services, products and competitors with the help of the gadget.
Every customer has their own power and choice to select the best product. This information is also helpful for
the companies or the organizations to know its current position in the terms of standards and the sales. It is not
necessary for any company or the organization to decrease the prices of their products to increase the sales. It is
necessary that the products and services have a unique brand name and have a good reputation in the market.
Companies can increase their customer base and sales very fast. Smartphone is helping the company and the
consumer in communication (Patel, 2014). A customer can directly approach to any of the companies through
their online site. Similarly a company can communicate directly with their consumers for any query about the
product or the services. The company can directly message to the customers who are interested to receive

DIGITAL MARKETING
special offers and schemes and in turn purchase their products or services. Another way of the companies to
interact with the customers is through social media. Smartphone is a bridge which is filling the gap between the
customer and the company. Many companies are finding people who are interested for their products through
social media like Facebook, Instagram and many more. Social media sites allow you to interact with the specific
customers directly and also allow the customers to interact with the company for any enquiry about the product
or services. Smartphone helps to save the personal data about the enquiries you have made to the company or
the general data will be safer on their own phone. (Pablo, 2016)
Smartphone is a better option for promotions and ads. -
Smartphones are also used for the advertisements which depend on the geographic area as it helps to
find out the customer base in a particular area. For example, if a consumer wants to shop a particular product, he
can visit the nearby store or the outlet for that particular product. Location based advertisements are also very
beneficial for the companies or the organizations as well. Location based advertisements help to retain or sustain
your current customers by promoting your business and offering them some new deals or schemes for particular
products. These advertisements also help to generate new customers as some customers in that particular area
are not aware of the company’s name or the brand name. If they get to know about the company and their
products and the related offers and schemes, they will definitely visit the company’s store at least once and then
it is the responsibility of the company to maintain the business ties with them. Videos are still important as it
was earlier showed on the screens and televisions that are now available on the internet or some commercial
advertisements. (Matthew Johnston, 2018). Videos promoting advertisements about the products or services is
really helpful for the customers. It is important as every customer who is accessing the site will also see the
videos on the site. It helps the company to provide more transparency about their products and people love to
continue shopping or reading about the company. Market industry is getting influenced by the smart phones as
everything is on finger tips and one can collect or compare any product or service of any company. Every
business has expanded due to the increase in the customer’s interest. Marketing industry is having a great impact
on food business also. For example, a customer wants to order anything through online sites of Dominos or Mc
Donald’s, they can immediately order it through their official website after checking all the options available
online. Smartphone have influenced marketing industry as in today’s world even medicines, policies, insurance,
clothes and almost everything is available online. The digital or online system saves time and provides more
options. Thus, people are refraining from visiting the local markets. Customers get the same product through
online purchasing as they would have got through retail shopping. Thus, customers would prefer online
shopping much more than that of offline ones. (Imedia, 2014)
Smartphone is useful in many segments-
Smartphones is very popular among the people for the apps they offer to its users. People find it the easiest
way to communicate with one another. Smartphone offers many things in quick time and efficient manner. They
are-
 Best means of communication
 Learning way for its users
 Personality development through different apps
 Easy to access many apps
 New ideas for business
 Great exposure
 Direct company and customer interaction
 Information of all over the world on single click like news feed or social websites.
 Source of entertainment
The development in the technology definitely helps so many people that they are satisfied and can maintain a
status symbol in the society (kaushik, 2018). Smartphone helps to run a business smoothly and also saves time.
It helps you to book transport or accommodation; one can speak to their friends or customers via face to face
communication throughout the world through many applications. Smartphone is also helping in many financial

DIGITAL MARKETING
transactions. Infact, one can pay their bills through online payment mode. Smartphones allows almost 5 people
together to talk in a conference and share any media or music online. It is also a mode of entertainment with
many features for the age group of 20- 40 years especially. Smartphone also helps to lower the risk of
information lost as one can save their important data in the cloud computing and can retrieve that data even if
the Smartphone is lost. There is no further risk of carrying laptops all around; there are many sizes and styles of
smartphones which is suitable for every individuals. Smartphone is impacting marketing industry as it makes the
marketing of any product or any business on single click without wasting any time for that particular matter of
interest. If there is any emergency at office level and one has to solve the problem urgently, then one doesn’t has
to be physically present there, but can access the company’s network and solve the problem. When smart phone
was not there, businesses was stuck in between if an employee is on leave or absent, but now you can move on
your business very smoothly. Smartphone is basically an easy access for any of the business organizations and
continuously offering new business its different modes of communication. The smartphone is having an impact
on the complete market of advertisers as they have to focus more on the mobile friendly apps rather than on any
particular website. Priority is always given to mobile friendly apps which is available on all the smartphones
these days. Smartphone is also having a bigger market of themselves like there are many companies who are
manufacturing mobile phones or tablets like Samsung, Apple, Nokia, Motorola and many more (Pacinelli,
2012). There are many local players like Micromax, canvas and many more. Even local players are also getting
good business of smartphones because they are coming with low prices and enhanced features like bigger screen
or shiny looks. Smartphone is a necessity for everyone and every person needs a personal smart phone. This
helps the local players to compete and have good share in the market. In the competition level smartphone
manufacturing companies are always ready to come up with different models and even with some different
levels because they don’t want to lose any of the customers. Smart phones are available in all price ranges to
cater all class of people (Sarwar, 2013).
Conclusion-
Marketing industry is well impacted by Smartphones. Smartphone is really supportive in many sectors
like communication, sales, business, promotions and much more. It is really helpful for everyone in all aspects.
Smartphones are a handy device for everyone with many of the features enabled in it either for entertainment,
communication or for the professional purpose. Some of the individuals who are doing business are doing it in
a smart way with the help of smart phones.(RedAlkemi, 2018). It helps to communicate with anyone and
everyone around the world. Thousands of applications are available in the smart phones that provides
entertainment and on the other hand, it is very useful for sharing and gaining knowledge. Smartphones have
replaced computers and laptops and even lowered the risks of any information loss. You can save your complete
data of your smart phones into cloud computing account. Information or important data is safe even if the
smartphone is lost. The data will be safe and retrieved again. Smartphone helps in transport, accommodation,
communication, business growth and much more. It is used by several people but for different purposes. You
can watch live events with the help of smart phones. You can watch live cricket matches or live events of the
world. It is an important part of life nowadays and India has the second biggest market around the world (John,
n.d.).

DIGITAL MARKETING
Bibliography
Benady, D. 2014. Smartphone are impacting marketing industry. Technology is changing maketing,.
Bernard, J. 2018. Smartphone are impacting marketing industry. Trends that will drive mobile
marketing,.
Imedia, 2014. Smartphone is a better option for promotions and ads.. 5 Ways Smartphones Are
Changing the Ad and Marketing Industry .
John, J., n.d. Conclusion. Positive impacts of smartphones on social.
kaushik, G.2018. Smartphone is useful in many segments. Importance of mobile marketing,.
KD, P., 2017. Introduction. Different types of mobile marketing.
Matthew Johnston, 2018. Smartphone is a better option for promotions and ads.. Smartphones Are
Changing Advertising & Marketing .
Natanson, E., 2016. Smartphones are impacting marketing industry. A Pivotal Year For The
Smartphone Industry.
Pablo, J., 2016. Smartphones are impacting marketing industry. Apple’s Shrinking Impact in the
Smartphone Industry.
Pacinelli, R., 2012. Smartphone is useful in many segments,. How to advertise on smartphones,.
Patel, N., 2014. Smartphones are impacting marketing industry,. Mobile marketing leads sales,.
RedAlkemi, 2018. Conclusion,. Impact of digital technologies on marketing strategies,.
Sarwar, M., 2013. Smartphone is useful in many segments.Impact of Smartphone’s on
Society ,Volume 98, pp. 216-226.
Wondra, S., 2015. Introduction. Mobile marketing campaigns you should know.