Effective Digital Marketing: Leveraging Social Media Communication

This report provides a comprehensive overview of digital marketing strategies, focusing on the utilization of social media platforms such as Facebook, YouTube, and Instagram. It highlights the importance of digital communication strategies in identifying the best platforms for product promotion, emphasizing Facebook's ad campaigns and market segmentation tools, YouTube's various ad formats like TrueView and In-Stream ads, and Instagram's effectiveness in building brand networks and attracting customers. The report also touches on the significance of budgeting for ad campaigns and the competitive landscape of digital marketing, concluding that these platforms are powerful tools for brand building and increasing sales, but require careful planning and execution to maximize their potential.

Digital marketing

Introduction
• Practical digital marketing means term of marketing the
products through various digital platforms using digital
technologies.
• Practical digital marketing primarily target the internet
community, marketing team of the company create
campaign for products to promote them on online
platforms such platform are social media which include
the Facebook, YouTube, Twitter and Instagram.

Specific communication strategies of
digital marketing:
• Digital communication strategies are used to identify
which social platform is best for promotion of the
products.
• Social media allow world to connect with each other, this
is often the most power media platform in today's world.
• Almost every human being use social media and have
created profile on such application. Social media is mainly
used by young generation as they are more active of using
social media.

Facebook
• Facebook: Facebook is one of the best online platform to
promote the product. Almost every body have used
Facebook in their life at once. Many organizations create
their brand page of Facebook and post about their existing
and up coming products.
• Creating a page on Facebook and promoting the products
is one of the most used method many companies. They
have their own marketing platform which help companies
to create ads campaigns.

• Creating a page on Facebook and promoting the products
is one of the most used method many companies. They
have their own marketing platform which help companies
to create ads campaigns.
• It is very easy to use Facebook's ads campaign, they
provide AI technologies to help create ads automatically.
This help companies to save time. There are various tools
to segment the market into different groups.
• These groups are made on the basis of age, gender,
income level and education level of the people. When
marketer segmented their audience it becomes very easy
for them target each and every segment.

• Facebook's ads mainly drive traffic to website of the
company, marketer create marketing message and provide
it to the people. Communication message means details
about the products.
• Facebook is a separate platform which runs ads campaign
and Google adwords is another platform that help
companies to promote their products to other connected
platform of the Google.
• Facebook's ads, marketer use Facebook ads platform to
show their ads to various other platform such as
Instagram. By creating ads on Facebook, marketer can
create ads for Instagram as well.

• They us the same platform to create ads on both Facebook
and Instagram. Facebook market place allow marketer to
filter their audience and their demographic location. For
marketer is very important to target people according to
their demographic location.

YouTube
• YouTube: YouTube is part of google which allow user to share and watch
videos from all around the world. YouTube is second largest search engine
after Google. Every business organization uses YouTube as their
marketing communication strategy.
• This platform is mainly used for display ads and video ads, marketer often
show the video of product in the starting or in the end of the video.
• Creating ads on YouTube starts with Google ads, the marketer often use
Google ads to segmented their audience and target their audience. The AI
technology of Google allow marketer to create ads with less affords.

• Almost every organization use Google ads to promote
their products, many other reputed brands often use these
platform such as Apple and other brands. YouTube is one
of the most powerful platform to convey the message to
the targeted audience.
• YouTube's ads is a broad term,a marketer have to
carefully understand the elements of the ads. This is best
platform to reach more audience with showing display and
video ads. There are various types of YouTube ads such as:

• True view ads: this ads type if the main advertising format, this
ads type give viewers control of the advertisement they want to
see. Most of the successful marketer often refer true view ads.
• Advertiser pay for ads when someone watches the video for
more than 30 seconds or when they interact with the video ads
such as call to action. This help audience to skip the ads if the
want to or click on the ads to explore more about the product.
• In stream ads: in stream ads are often play before the
audience choose the video or this type of ads come between the
video, they are skippable and non skippable ads. In stream ads
features to have small countdown of 5 second at the bottom of
the video.

• In stream ads are able to customize and allow marketer to
adjust it accordingly. Next type of ads are discovery ads.
• Discover ads: discovery ads tend to appear in search results of
the YouTube on the right side bar above the suggested video.
This discovery ads allow audience to discovery more about the
product by clicking on the ads banner.
• These social media platforms are often used to promote the
products using specific communication strategies, these
strategies include the details of the platform where company
can create ads promote their product and service. In today's
world YouTube and Facebook are the most powerful place to
create brand and increase the sales of the products.

• Using social media platform can be every effective but
create ads on such platform is very expensive, marketer
and company need to set budget for such campaign.
Budget plays an important role in ads campaign, without
budget company can not reach their target audience. In
today's digital world there are lots of competition among
in the market.
• Instagram- In today's world, people are more using app
of Instagram as number of peoples. It helps in enhancing
more and more individual towards company by building
network on social media platform.