BSc (Hons) Business Management: Digital Marketing Assessment Report

This report, submitted for a BSc (Hons) in Business Management, delves into the critical role of digital and social media marketing in contemporary business. The report begins with an introduction to marketing, emphasizing its importance in creating brand awareness and using online platforms to promote products and services. It explores the marketing mix (product, price, place, promotion) and the communication mix, highlighting how they connect with customers to develop brand equity. The report then provides an in-depth explanation of digital marketing, including social media marketing, and demonstrates why these strategies are essential for modern businesses. Part 2 of the report provides examples of social media content, justifying their effectiveness, and showcases effective social media campaigns. This includes examples like Spotify's #2019Wrapped campaign, referencing established models and standards for digital marketing, such as search engine optimization (SEO). The report concludes by emphasizing consumer control and convenience as key factors in effective social media content.