This report provides a comprehensive overview of digital marketing and social media marketing. It begins with an introduction to marketing, the marketing mix, and the communications mix, establishing a foundational understanding of the subject. The report then defines digital marketing and social media marketing, emphasizing their significance for contemporary businesses. Part 1 explores the fundamental concepts of marketing, the marketing mix (including the 4 Ps), and the communications mix. It highlights the importance of digital and social media marketing in today's business environment. Part 2 presents two successful social media content examples (infographics and videos) and explains their effectiveness. The report then analyzes two effective social media campaigns, "Like a Girl" by Always and the "Year in Search" by Google, using the RACE model to assess their performance. The conclusion summarizes the key findings, reinforcing the importance of digital marketing in achieving business goals. References include books and journals related to the topic.