Digital Marketing Assessment 1: Theory & Examples - BMP3006 Module

This report, submitted for the BMP3006 Practical Digital Marketing assessment, explores the crucial role of digital and social media marketing in contemporary businesses. It begins by defining key marketing concepts, including the marketing mix and the communication mix, and explains the importance of digital and social media marketing. The report then provides two examples of effective social media content, justifying their success and referencing established digital marketing models. Screenshots of successful campaigns are included, further illustrating the practical application of these strategies. The analysis delves into why social media content is effective, particularly in terms of reaching target audiences and building customer relationships. The report concludes by emphasizing the significance of digital and social media marketing for businesses aiming to expand their operations, increase market growth, and build strong customer relationships. The report highlights the benefits of digital marketing, such as cost-effectiveness, broad geographic reach, and the ability to build vast client networks. It also offers insights into how companies can use social media to create effective marketing campaigns.

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BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Submitted by:
Name:
ID:

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Contents
Introduction 1
Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why digital marketing and social media
marketing are important to contemporary businessesp
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p

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Introduction
Digital marketing is a type of marketing that uses the internet and technology to advertise
a company's products and services, such as desktop computers, iPhones, digital media channels,
computers, and smartphones. Social media marketing is now a part of everyone's lives, and
without it, internet marketing would be impossible. Digital marketing and social media
marketing are becoming more prevalent in people's and businesses' lives. The report is split into
two halves. The following words are defined in section one, along with an example. Marketing,
social media, digital marketing, and the marketing mix are all briefly discussed in this article. In
the second half, two examples of social media material are discussed, as well as how successful
social media material is.
Part 1
Explanation of marketing
Digital marketing is a type of marketing that makes use of the internet and technology
such as computers, desktops, smart phones, iPhones, and digital media channels to advertise a
company's products and services. Social media marketing is now a part of everyone's lives,
and internet marketing would be impossible without it. Digital marketing and social media
marketing play a larger part in the lives of people and enterprises. The primary goal of this
assignment is to discuss various digital marketing practises and to properly explain marketing
concepts. This report will also cover marketing mix and communication mix, as well as the
importance of digital marketing and social media marketing in the context of contemporary
businesses. Furthermore, this report evaluates social media content and provides a screenshot
related to the marketing campaign. The report also discusses the effectiveness of social
media. Companies that use proper marketing practises can effectively reach a large number
of people, offer their products, and receive more valuable responses from their customers.
Finding the right idea, developing policies, implementing strategies, measuring
resources, market testing, and product commercialization are all steps in the marketing
process. All of the stages help to keep the marketing process running smoothly and profitably
so that businesses can focus on their core competencies.
An explanation of what the marketing mix is and where the

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communications mix fits
The marketing mix includes decisions about which products will be available, how
much they will cost, and what incentives will be provided to consumers in the markets where
the products will be sold. These decisions are made with the influence of external marketing
forces in mind. As production is meaningless unless products are sold, management must pay
special attention to the marketing or distribution of goods. The marketing mix is the process
of designing and integrating various marketing elements in order to ensure that business
objectives are met. o achieve greater marketing success, the organisation must adhere to the
marketing four Ps, which are pricing, promotion, location, and product. All of the Ps work
together to provide a strategy framework for sustaining a certain product line with proper
pricing policies at a convenient position where customers can watch the company's
marketing.
The communication mix is an effective promotional tool that improves the marketing
process. In order to develop lasting connections with customers, it is critical for the company
to follow communication and maintain proper communication channels. Employees must be
able to properly communicate with clients, address their issues, and provide appropriate
solutions. Marketing activities that benefit from communication channels include personal
selling, direct marketing, distribution, supply chain management, advertising, and other
promotional activities. Another component of the marketing mix that may be advantageous is
the communication mix.
An explanation of digital marketing
Digital marketing is a highly effective component in modern generation, since it can
govern all marketing concerns using the internet. Internet and WiFi play a critical role in digital
marketing, allowing firms to embrace and use it successfully. Digital marketing may assist both
B2B and B2C organisations. Digital marketing includes search engine optimization, , social
media marketing, content marketing, , native advertising, marketing automation, email marketing
and affiliate marketing. All of these sorts of digital marketing are effectively employed by various
firms to successfully govern marketing efforts and get a competitive edge. For example, Domino's
uses social media marketing to promote its products and online delivery services in order to get

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more people's attention.
An explanation of social media marketing
Every , organisation, endividual and business entity may benefit from social media
marketing, which is a key component of digital marketing. Instagram, Twitter, Facebook, and
YouTube are just a few examples of social media marketing outlets. These are all well-known
social media marketing channels that exhibit active engagement in promoting the company's
products. Social media marketing is beneficial for increasing website traffic, increasing brand
visibility, and improving communication and interactions with important consumers.
An explanation of why digital marketing and social media marketing
are important to contemporary businesses
Digital marketing and social media marketing are becoming increasingly important on a
worldwide scale. It may assist firms in fully regulating commercial activities internationally,
allowing them to expand their operations throughout the globe, target huge clientele, and increase
market growth. Some of the special advantages of digital marketing include cost effectiveness,
broad geographic reach, quantifiable outcomes, and the ability to build vast client networks.
organisation and clients deal appropriately in purchasing and selling operations using social
media marketing platforms such as Instagram, Twitter, LinkedIn, and Facebook. Contemporary
firms may also benefit from digital and social media marketing channels to build strong customer
relationships and increase customer satisfaction, resulting in more positive outcomes. Anyone
may benefit from this by using internet-specific devices and electrical products to boost their
operations of business as well as standard of living .

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Part 2
Two examples of social media contents that really work and
justification of why they work
picture content- Engaging visuals are more likely to be shared. The most straightforward
stuff to develop is images and photographs. Mobile phones and cameras may take wonderful
photos. All platforms display images well, but Instagram are photo-friendly. Twitter, Facebook,
Snapchat, and LinkedIn are some of the other options. Incorporating a photo into a blog post can
also help to increase engagement and clicks. Tesco uses this technology to sell their products on
Facebook because it is a popular social media website. Because it deals in major items like ,
food,food, toys, groceries apparel, and so on.
Zoom meeting is well-known Communication engagement tool that can assist to link
individuals all over the world so that they may efficiently communicate and collaborate. Zoom
offers a variety of tools to make its consumers' lives easier. As the world changes, technology's
& digitalisation impact grows rapidly, it allowing to make an effective contribution to making
people's eyes easier and more comfortable. Zoom is one of the most widely used
videoconferencing applications, with the majority of people using it to remain connected and
express their thoughts and opinions on a certain issue. Everyone is welcome to attend the
meeting in a group setting. In a Zoom meeting, up to 100 individuals can join at the same time
for a 40-minute period. If customers wish to go above the time restriction, they must purchase a
premium subscription from Zoom at a relatively reasonable fee. Zoom also provides customers
with a variety of discounts and deals so that everyone may benefit from it. Zoom offers a variety
of appealing tools that users can use to make their meetings more productive, such as , high-
quality calls, screenshot, lightning,screen shot , video calling and numerous effects that users can
use to their Zoom calls and& meetings.

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Screen shots of effective campaigns with reference to established
models and standard for digital marketing
Arm on Linked In
Most businesses use digital marketing to run numerous activities and marketing
campaigns, allowing them to boost their marketing growth and generate more income. Arm is a
well-known brand that creates goods for the convenience of its clients, and the firm has recently
joined the LinkedIn platform with the goal of connecting with a large number of people all over
the world and improving their marketing efforts. Arm publishing high-quality photos on
LinkedIn so that the firm can pay attention to its consumers and interact with them appropriately
over the internet. organisation are always offering clients with numerous deals and discounts in
order for Arm to achieve more client trust and happiness. LinkedIn is a professional social
networking platform that connects a significant number of individuals. Arm is in the technology
business and provides a variety of products and services to its clients, including design software,
microprocessors, graphics processing units, and more.
Why social media content is effective?

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Individuals and organisations provide the majority of social media content for platforms
such as Twitter, Facebook, Instagram, LinkedIn, and YouTube. In order for businesses to
properly communicate with consumers and perform marketing operations that reach a wide
number of people. In the context of business, social media content is more successful since it
produces good results and helps to gain marke success. New start-ups and small businesses use
social media content tactics to strengthen their marketing efforts in the local and worldwide
markets, which may result in restructuring in a short period of time. Social media content is also
more successful when used officially for each and every company. Organizations may build
close relationships with their consumers and influence them with their products and services
with the use of social media content, resulting in loyal consumers. he major goal of the
businesses is to deliver a high degree of client satisfaction so that they will appreciate their
products. Customers can't readily move to the brand because of social media material that
regulates proper control. To entice clients, businesses continually provide numerous deals and
discounts. Zoom Meeting, , is popular and covers all the market area of different locations.
Customers respond to their high-quality video calling options, and they retain a favourable
position in the industry. Zoom Meeting provides huge deals and other added perks to its
customers so that everyone may take advantage of them and connect with groups without any
boundaries.
Social media may be utilised by brands to provide highly targeted marketing messages.
company may utilise sophisticated targeting capabilities to tailor their advertisements to only the
people you wish to reach. It's also simple to track campaign success rates and adjust campaign
targeting in real time. As a result of your followers' comments, you receive quick qualitative
feedback on your campaign. This information is quite beneficial. Effective social media
marketing strategies may help to save time, and give the data that requires to verify that your
marketing investment is paying off. Facebook audiences are very engaged with video posted on the
platform, so if you want to get the most out of your Facebook content marketing efforts, you need to post
compelling video content. While it’s possible to accomplish this with a phone, brands need to consider
investing more in video production.
Conclusion
According to this project, digital marketing and social media marketing are important
components of marketing approaches that help to improve marketing operations all over the

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world. his paper explored the unique responsibilities of digital and social media marketing and
how they may help businesses perform all of their activities more efficiently and profitably. This
paper also discusses the relationship between the communication mix and the marketing mix.
This study includes several instances of social media material as well as screenshots from a well-
known company's marketing effort. The influence and efficacy of social media material for
businesses is also identified with the aid of this research.

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References
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Jurnal Ilmiah Agama Dan Budaya, 3(2), pp.81-92.
Vapiwala, F., 2020. Digital Marketing-A Saviour for Businesses in Times of a Pandemic. International Journal of Research in
Engineering, Science and Management, 3(9), pp.159-161.
Suh, T. and Chow, T.E., 2021. Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping: A
design scientific approach of web demographics. Industrial Marketing Management, 93, pp.10-21.
McGruer, D., 2020. Dynamic digital marketing: master the world of online and social media marketing to grow your business. John
Wiley & Sons.
Koeswandi, T.A., Fauziyah, A. and Nurfitriya, M., Digital Marketing Design to Increase Tourism Visit and Maintain the City
Image. The International Journal of Business Review (The Jobs Review), 3(1), pp.11-14.
Heggde, G. and Shainesh, G. eds., 2018. Social media marketing: Emerging concepts and applications. Springer.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Buchanan, L., Kelly, B., Yeatman, H. and Kariippanon, K., 2018. The effects of digital marketing of unhealthy commodities on young
people: a systematic review. Nutrients, 10(2), p.148.