This report, prepared for a BSc (Hons) Business Management course, examines the crucial role of digital marketing and social media marketing in modern business strategies. It begins with an introduction to marketing, defining key concepts such as the marketing mix and the communication mix, and their application within the context of Sainsbury's. The report then delves into digital marketing and social media marketing, highlighting their significance for businesses. Part 2 provides two practical examples of social media content, with justifications for their effectiveness, focusing on image and video marketing. It also presents screenshots of effective marketing campaigns, referencing the RACE model to analyze their reach, action, conversion, and engagement strategies. The report concludes by emphasizing the effectiveness of social media content in driving business outcomes and provides references to support its analysis.
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