BMP3006 Digital Marketing: Role, Importance and Examples

This report, prepared for the BMP3006 Practical Digital Marketing module, delves into the multifaceted world of digital marketing. It begins by defining marketing, exploring the marketing mix (product, price, place, and promotion) and the communication mix, and explaining the concepts of digital and social media marketing. The report emphasizes the importance of these strategies for contemporary businesses. Part 2 presents examples of effective social media content, including user-generated content and industry news, along with justifications for their success. Screenshots of successful digital marketing campaigns are also provided, referencing established models. The report concludes by summarizing the effectiveness of social media content and its impact on brand awareness, customer engagement, and revenue generation. The report uses academic sources and provides a detailed analysis of the role and impact of digital marketing in the business landscape.