BMP3006 Practical Digital Marketing Assessment 1: Theory and Examples

This report, submitted for a digital marketing assessment, delves into the core concepts of marketing and its evolution in the digital age. It begins by defining marketing and the marketing mix, emphasizing the role of digital marketing and social media marketing in contemporary business environments. The report then provides detailed explanations of digital marketing and social media marketing, highlighting their significance for businesses. Part 2 of the report provides two examples of effective social media content, justifying their success and illustrating how they align with established digital marketing models. Furthermore, it includes screenshots of successful campaigns and explores the reasons behind the effectiveness of social media content. The conclusion summarizes the key findings, emphasizing the importance of digital and social media marketing for business growth and customer engagement. References are provided to support the analysis and findings.

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BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Submitted by:
Name:
ID:

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Contents
Introduction 2
Part 1 2
Explanation of marketing 2
An explanation of what the marketing mix is and where the
communications mix fits 3
An explanation digital marketing 3
An explanation of social media marketing 4
An explanation of why digital marketing and social media
marketing are important to contemporary businesses5
Part 2 6
Two examples of social media content that really work and
justification of why they work 6
Screen shots of effective campaigns with reference to established
models and standards for digital marketing 6-7
Why social media content is effective? 8
Conclusion 8
References 9

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Introduction
Social media marketing helps in increasing the brand awareness in the economy
through the digital platform big companies can easily communicate with their potential
customers through the helps of this platform and can easily increase its demand in the
marketplace. companies can create there websites on the digital platform so that people
can experience the services of the company effectively in the marketplace. social media
marketing also helps in increasing the market share of the company. With the helps of
social media marketing customers can provide the feedback to the companies related
issues which are facing with the product and services of the company so that company
can enhance the services of the business and maintain the customer loyalty in the
business. In todays world young generation is more edicted with the social media so it
is good platform to promote the services of the business (Yan, 2017). company can
develop and innovate their services as per the demand of the customers so that profit of
the company can be increased in the economy. There are various offers which the
organisation can provide to the customers so that attention of the customers can be get
be attracted towards the business. In this report it will be analyzed that how social
marketing and digital marketing helps in development of the economy.
Part 1
Explanation of marketing
Marketing is the process which helps in increasing demand of the goods and services in
the market so that revenue can be generated. If the business will not enhance it
services in the marketplace then it can affect the growth of the company in the
economy. Marketing helps in adding value to the product and services of the business
so that more profit can be earned by them in the business.
Marketing is basically an activity which the company undertakes for buying and selling
of goods and services in the market. it helps in increasing the profit of the company in
the economy. there are various tools and techniques to promotes the services in the
market so that more people can get aware about the services of the company.
Marketing enhances the brand value in the market so that profit of the business can be
enhanced and the economy.

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An explanation of what the marketing mix is and where the
communications mix fits
Marketing mix is the technique used by the company to promote its product in the
market. it helps in increasing the sale of the business in the economy. there are 4 ps
of marketing which are given below:
Product: It is basically the services of the business which they are providing to the
customers so that their growth chances can be increased in the marketplace. there
are various innovative product which the company provides so that more profit can
be earned in the business if the services if the business will not the expectation of
the customers then it can affect the goodwill of the company in the market (Napoli,
2019).
Price: It is the amount which the company set for the product as per the quality so
that best services can be given at the affordable prices to the customers in the
economy. if the business will set the high price for the product and services then it
can affect the sale of the product in the marketplace.
Place: It plays an important role for the sustainability of the business in the economy
because if the business will be established at the right place then it can increase the
profit of the company in the market.
Promotion: it helps in increasing the value of the product in the market so that
profitability of the business can be increased economy. if promotion will be done then
people will not get aware about the services which the organisation is providing due
to which its demand in the market can be decreased.
People: The main source of income in the business is the customers if the buyers
will not be interested in the services of the company company can face loss in the
economy due to which it is important for the business to maintain its customers
loyalty so that more profit can be earned.
Process: Goods should be delivered to the customers properly so that customers
cannot face any issues while experiencing the services of the business.
Physical evidence: It involves the packaging and branding of goods and services in

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the market so that its demand in the economy can be increased more as compared
to other businesses.
Communication mix is the concept which helps in reaching the targets customers
through the various sources like email, advertising, social media marketing etc. so
that companies can influence the potential customers in the market. without the
helps of communication company cannot increase its demand in the marketplace.
communication increases the growth chances of the business in the economy. for
the effective growth of the business. it is important for the company to maintain
proper communication with the customer. In marketing mix communication mix helps
in accomplishing all the 7ps of the business by maintaining the customer loyalty in
the business (Weeks, 2017).
An explanation of digital marketing
Digital marketing helps in promoting the company brand in the market through the help
of various platforms like email marketing, social media, internet, these tools helps in
maintaining the communication with the customers so that targets of the company can
be achieved properly. Digital marketing also helps in promoting the innovating products
in the market as per the need of the customers.. it helps in creating the bond between
the customers and the business so that healthy relation can be developed and more
profitability can be increased in the company. If the services of the company will meet
the requirement of the customer then it will automatically create the positive image of
the business.
An explanation of social media marketing
Social media marketing is a kind digital marketing it also helps in promoting the services
of the company across the countries so that market share of the business can be
increased and more profit can be earned in the business. it the demand of the business
will be increased in the marketplace then revenue generating power of the business will
also get enhanced in the marketplace. There are various social media platform like
pinterest, instagram, facebook which helps in reaching the potential customers. So that
product of the business can be easily be sale in the marketplace.

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An explanation of why digital marketing and social media marketing
are important to contemporary businesses
In 21 century demand of digital marketing has been increased due to which people
prefer to shop at the comfort of their home. Digital marketing and social media marketing
helps the business in promoting their services in the market they helps in increasing the
productivity of the business by increasing the sale of the business in the economy. social
media marketing increases the goodwill of the company by advertising its product across
the countries so that more profit can be generated in the business. If the product of the
business will not be advertise then people will not get aware about the services of the
business due to which it demand in the market will also fall (Tsai, 2017). Advance
technologies also helps the business in earning more income with the help of social
media marketing company can sell its product and services through the helps of social
media marketing company can deliver its services across the geographical region so that
its demand in the economy can be increased more. In contemporary business
environment product and services of the company is developed as per the requirement
of the customers so income can be generated more if the better promotion will be done
then it will helps in increasing the customers loyalty of the business which will further
help in the sustainability of the business.

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Part 2
Two examples of social media contents that really work and
justification of why they work
Social media contents helps in promoting the brand of the company by using
various innovative techniques. Young generation of today are more attracted
towards the social media content of the business due to which company can
easily promote their services in the marketplace There are various social media
platform where companies promote their product like facebook post, instagram
reel, IGTV videos etc. company can use their content and post on this platform
so that people can get aware about the services easily (Gil de Zúñiga, 2017).
Post on instagram: Companies can post their attracted product picture so that
people can get attracted towards it and can increase its revenue in the market.
instagram is used by most of the people if the post will attract the attention of the
customer then customers will be forced to buy the product of the company.
Reel: It is the feature of instagram where companies can make a short video of
the product so that people can get aware about the product in the marketplace. If
the post of the company will attract the attention of the customers then it can
enhance the services of the company in the marketplace.
Screen shots of effective campaigns with reference to established
models and standard for digital marketing

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CCd is launched a 6 flavour campaign to attract the attention of the customers in the
marketplace. it has used by flavor to increase it demand in the market. this campaign
was high in demand by the customers.
Spotify deals high music services which helps in providing the relaxation to the
customers. It has launched a campaign in which people can share about the their

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passion. This campaign attracted the high amount of customers.
Why social media content is effective?
Social media content is very helps for the business it helps in increasing the demand of
the product and services in the marketplace it helps in enhancing the services of the
company so that sustainability of the business can be maintained,. It also helps in
customers satisfaction by providing the best quality of good and services to them social
media content reduce the advertising cost of the business due to which they are able to
provide the more details to the customers as per their choices so that customer cannot
face any issue while buying it. Various social media content developed by the business
helps in building the brand value in the marketplace. it develops an effective strategies to
attract the huge number of buyer in the business (Singh, 2018). before posting the
content business should check the quality and information whether it will meet the
requirement of the customers or not. Companies should develop a innovative content so
that it can be attention seeker of the customers. If the post of the company will not attract
the attention of the customer then it can create loss for the company in the market. if the
content will be good then it will increase the profit and customer loyalty of the business in
the marketplace.
Conclusion
As per the above report it has been observed that social media marketing helps in
increasing the profit of the company in the market by promoting the goods and services
of the company. If the company will promote its services properly then it can help in
enhances the profitability of the business in the marketplace. company should analyze
the demand of the customer so that more various services can be developed. It is
important for the business to innovate its services before presenting to the customers so
that attention of the customers can be attracted easily in the business. companies plans
effective campaigns so that more buyer can get attracted towards the services of the
business. Promotion of the product can enhance the services of the company because
of which goodwill of the company cannot get affected. Company should invest more in
advance technologies so that its demand in the economy can be increased and long
term survival of the business can take place.

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References
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Marketing Model Based on SICAS Model in China. International Journal of
Marketing Studies, 9(3), pp.113-123.
Napoli, P.M., 2019. Social media and the public interest: Media regulation in the
disinformation age. Columbia University Press.
Weeks, B.E., Ardèvol-Abreu, A. and Gil de Zúñiga, H., 2017. Online influence? Social
media use, opinion leadership, and political persuasion. International Journal of
Public Opinion Research, 29(2), pp.214-239.
Tsai, W.H.S. and Men, L.R., 2017. Consumer engagement with brands on social network
sites: A cross-cultural comparison of China and the USA. Journal of Marketing
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Archer-Brown, C. and Kietzmann, J., 2018. Strategic knowledge management and
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Singer, P.W. and Brooking, E.T., 2018. LikeWar: The weaponization of social media.
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Freitas, D., 2017. The happiness effect: How social media is driving a generation to
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Gil de Zúñiga, H. and Liu, J.H., 2017. Second screening politics in the social media
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