This report provides a comprehensive analysis of digital marketing, social media marketing, and the marketing mix, emphasizing their importance to contemporary businesses. It explains key concepts such as the marketing mix, communication mix, and digital marketing definitions, using Tesco as a primary example. The report also examines effective social media content strategies like live videos and contests, illustrating their impact with real-world examples. Furthermore, it delves into the RACE model of digital marketing, showcasing an effective Tesco campaign and evaluating the effectiveness of social media content in enhancing consumer control, convenience, satisfaction, loyalty, and cost reduction. The analysis highlights the necessity of integrating marketing and communication mixes for successful campaigns while acknowledging potential challenges such as cultural sensitivity. This assignment is available on Desklib, a platform offering study tools and resources for students.