Effective Social Media Campaigns: Digital Marketing Strategies

This report provides a comprehensive analysis of digital marketing and social media marketing, emphasizing their importance for contemporary businesses. It explains the marketing mix and the role of the communications mix within it. The report delves into effective social media content, using examples like Zara's user-generated content campaign to illustrate successful strategies. It examines why certain social media content works, focusing on visual content and user-generated content (UGC). The report also discusses the cost-effectiveness of social media marketing and its impact on brand awareness and customer engagement. Desklib offers a platform for students to access this and other solved assignments.

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Explanation of marketing.................................................................................................................3
An explanation of what the marketing mix is and where the communications mix fits..................3
An explanation of digital marketing................................................................................................4
An explanation of social media marketing......................................................................................5
An explanation of why Digital marketing and social media marketing are important to
contemporary businesses.................................................................................................................5
PART 2............................................................................................................................................6
Two examples of social media contents that really work and justification of why they work .......6
Screen shot of effective campaign with reference to established model and standard for digital
marketing.........................................................................................................................................7
Why social media content is effective?...........................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital marketing is considered as the prominent form in terms of marketing products and
services of company by considering the electronic devices. It also tends to consider effective
tools and techniques in terms of placing the modern business organisation undertaking the
suitable business practices. Besides this, the prominent issue which is received from the modern
solution regarding the digitalisation tends to offered by the term technology (Miklosik and et. al.,
2019). In regard of this, suitable example of digital marketing and concerning tools undertake
social media, advertisement and graphical hoarding. In regard of this, report tends to depict the
two prominent sections by focusing on effective analysis regarding the marketing and marketing
mix. Along with this, it leads to consider prominent digital marketing and social media
undertaking the suitable examination by providing significant social media campaigns which is
developed by effectively offering social media content in suitable way.
PART 1
Explanation of marketing
Marketing represent those activities which are useful by organisation in terms of
launching and effectively communicating suitable products and services in order to earn
prominent profitability. In regard of this, marketing department leads to perform effective roles
in order to advertise their products in effective manner (Dumitriu and et. al., 2019). It consider
the prominent activities undertaking the customer attention regarding the prominent offerings of
company in terms of maintaining healthy relations by considering loyal customer base. Hence,
this concept leads to seek preferences of customers to ensure their profitability.
An explanation of what the marketing mix is and where the communications
mix fits
It is considered as the strategic technique and framework which include suitable actions
and tactics which are useful by company in order to advertise their services. It tends to undertake
7P's of marketing mix which is discussed as: Product: It undertake the prominent offerings by which company effectively offer their
products and services and organisation also tends to ensure that they suitably deliver

effective performance in order to gain effective profitability. For example, Nestle offer
wide range of services and products including, coffee, drinks, chocolates and so on. Price: It represent the effective value by which customers tends to pay more attention
towards the effective offerings of commodities of an organisation. For instance, Nestle
tends to consider effective marketing strategy in order to provide products at same price
to their rivals. Place: It effectively represent the significant point in which sales occur and undertaken as
the suitable place for the distribution by which products are reached to their targeted
customers (Alam, Wang and Waheed, 2019). Besides this, Nestle leads to have prominent
global distribution network by which they effective consider beefy distribution channel in
terms of reaching towards their customer base at any area. Promotion: It represent the effective activities by which organisation undertake effective
promotion with the help of communication considering advertisement, public relations
and so on. For instance, Nestle leads to use traditional marketing considering Newspaper,
TV and many more with the help of social media in order to advertise their products. People: It represent that staff members leads to effectively work hard regarding the
growth and development of company (Hwangbo and Kim, 2019). In relation with Nestle,
they leads to have talented and knowledgeable candidates in terms of making sure for the
offerings of best product which is offered to their customers. Process: It depict the effective system and process considering the exchange value for
Nestle for the prominent procedure and system regarding the suitable maintenance of
services considering the queries of customers.
 Physical evidence: It represent what customers observe in terms of attracting and
interacting with business organisations. In relation with this, Nestle also need to
prominently develop attractive logo in terms of gaining large number of customers.
An explanation of digital marketing
Digital marketing is the suitable element which is done with the help of online platforms
and internet considering digital media, mobile phones, laptops and computers in order to enhance
awareness regarding the suitable products and services. In regard of this, individuals need to use
effective digital devices rather than considering the physical outlets. Besides this, it tends to
undertake effective campaigns in order to become quite prevalent for effective combination of

Search engine marketing, data driven marketing and many more that tends to become quite
popular at any place of time.
It is also helpful for the non-internet channels considering the digital media techniques
and mobile phones which cannot be separated from the technological development. It leads to
create awareness regarding the suitable target of modern digital marketing for the general
customer base to become quite familiar in order to create brand awareness which is easy to
identify (Anjum, Thomas and Prakash, 2020). Hence, in order to improve the overall value for
the strategic and digital marketing which is helpful for Tesco. Furthermore, organisation also
spend approximately 30% revenues on the digital marketing.
An explanation of social media marketing
Social media is the prominent digital marketing technique that effectively allow user in
order to develop and share suitable content undertaking the quick information. For this, social
media also consider wide range of websites and applications in terms of having suitable share of
links and short messages. In relation with this, the prominent documents are considered
including videos and other information considering the variety of actions with social media,
business and networking (Viana and et. al., 2019). Along with this, businesses need to undertake
prominent tools and effective platforms by effectively engaging them with audience in terms of
promoting sales with the help of promotion by offer suitable customer support.
It is also useful for the individuals in order to keep in touch with family and friends
considering the suitable use of social media with career opportunities and global finding
individuals on the grounds of effective interest. Along with this, there are approximately 3 billion
users who tends to use social media at the global level and Tesco tends to make prominent
engagement of them to enhance the social media activity to improve the promotional campaigns
on Twitter and Facebook.
An explanation of why Digital marketing and social media marketing are
important to contemporary businesses
Social media leads to become the important part of digital marketing in terms of offering
suitable benefits to reach towards the maximum number of individuals at the world wide level. It
also leads to become quite useful to develop suitable connection with individuals in order to
enhance the awareness of products by undertaking the sales and revenues (Aksoy, Kabadayi and

Alan, 2020). Along with this, it leads to represent the prominent development for the loyalty of
brand which is less expensive in terms of connecting with large number of individuals which is
helpful to compete for the significant competition by exposing for the large number of
individuals. It also leads to create brand awareness regarding the products in order to attract
targeted audience towards the product.
PART 2
Two examples of social media contents that really work and justification of
why they work
Social media content effectively undertake prominent methods and approaches by
undertaking the marketing executives and managers of individuals in order to organise effective
practices for suitable promotion of brand. In regard of this, social media is considered as the
strongest and effective digital marketing channel that tends to operate in within marketing by
suitably flourishing the effectiveness for various types of social media content which is helpful
by company and others as effective techniques are mentioned as: Visual content: Considering the prominent social media content that tends to enhance the
comprehensions for the audiences by considering the favour of visuals and also tends to
make things quite important. In regard of this, the visual content for social media leads to
enable company considering the changes for the complex content within the easy manner
by undertaking the prominent use of visuals (Das, 2020). In relation with this, the visual
content leads to make effective promotion considering the easy and effective promotion
in attractive way by leading towards the effective reach of customers in terms of sharing
and like the post for increasing their viewers which is useful to undertake the presence for
the brand and digital channels in market area.
 User Generates content (UGC): This concept is valuable in order to source in order to
have prominent earnings regarding the engagement and gaining attention of customers on
the basis of undertaking brand for effective engagement of brand on the social media.
Besides this, undertaking the social media platform including Twitter, Facebook,
Instagram and so on leads to undertake the prominent sources in terms of boosting the
public interaction to reach towards their potential customers. Along with this, the

effective example of User Generated Content is Zara in order to have suitable and proper
marketing in India.
Screen shot of effective campaign with reference to established model and
standard for digital marketing
The basic example is Zara regarding the international fashion retailer in order to operate
and present suitable locations and venue to offer products regarding the large number of
customers besides this, organisation also tends to undertake aggressive marketing due to its
improvised brand image. Along with this, in the Indian market company leads to acquire suitable
attention from the buyers in order to have prominent target regarding the audiences and their
young ones to having prominent development and effective presence (Rapola, 2019). In relation
with this, the effective techniques which is helpful for social media marketing include Zara
which is UGC. Besides this, company effectively involve youngsters In the prominent marketing
campaigns on order to offer them free clothes by effectively positing pictures on the social media
as the part of mentioning them at the official account of Zara. Hence, few screen shots and
effective images of suitable campaign are discussed as:
Illustration 1: 5 User-Generated Content Ideas for eCommerce Growth, 2017
(Source: 5 User-Generated Content Ideas for eCommerce Growth, 2017)

Illustration 2: How to Collect User-Generated Content for Retail Marketing in Store, 2020
(Source: How to Collect User-Generated Content for Retail Marketing in Store, 2020)

Illustration 3: 9 Easy Ways to Repurpose Customer Content Throughout the Customer Journey,
2017
(Source: 9 Easy Ways to Repurpose Customer Content Throughout the Customer Journey, 2017)
Why social media content is effective?
Social media is undertaken as the prominent marketing channel that leads to consider
effective digital marketing techniques undertaking the effective analysis of social media by
considering the basic platform which is helpful by the businesses on the side of marketing plans
for the prominent models (Esqueda-Walle, Marmolejo Rodríguez and Villarreal Estrada, 2020). It
is undertaken as the essential approach the bring effective advantages in order to have significant
presence in market, development and revenues as well. Hence, social media is suitable in terms
of undertaking the other tools and techniques by considering the prominent factors for social
media which are discussed as: Cost effective: It is undertaken as the suitable element which is related with the social
media campaigns by undertaking the efficiency of cost. In relation with this, it is quite
effective for the digital platform and also famous in order to have suitable website by
undertaking the e-commerce options without any cost that tends to effectively use in
order to reach towards the enhance level of customers. In relation with this, it effectively

make things cost effective and also leads to enable them for company in terms of saving
money. Besides this, it represent the suitable reason as why small businesses opt social
media in order to market their products.
 Improvised brand recognition: Effective marketing is related with creative suitable
promotion in terms of having prominent presence with in the market area by effectively
attracting large number of customers in order to have prominent development of
commodities. Besides this, social media also leads to offer effective brand in terms of
having effective platform regarding the presence to develop their commodity within the
competitive market area (Dumitriu and et. al., 2019). In relation with this, social media
tends to promote brand in terms of having effective level of recognition and development
within their audiences. In relation with this, the basic factor behind the development of
social media is prominent connection with several individuals and effectively organising
business activities.
CONCLUSION
By undertaking the above discussion, it is analysed that digital marketing and effective
application considering the prominent approaches in order to reach towards the targeted
customers and users. Besides this, they also effectively summarise the social media in order to
have effective development by undertaking the impact of product on the company. In relation
with this, organisation also tends to use social media that leads to offer them suitable result by
enabling company in terms of gaining prominent brand recognition in market area.

REFERENCES
Books and Journals
Aksoy, N.C., Kabadayi, E.T. and Alan, A.K., 2020. Digital Marketing: Reviewing the Field
Through Science Mapping Technique. In Handbook of Research on Technology
Applications for Effective Customer Engagement (pp. 141-162). IGI Global.
Alam, M.S.A., Wang, D. and Waheed, A., 2019. Impact of Digital Marketing on Consumers'
Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education:
B2C Emerging Promotional Tools. International Journal of Enterprise Information
Systems (IJEIS), 15(3), pp.44-59.
Anjum, A., Thomas, M.R. and Prakash, P.K., 2020. Digital Marketing Strategies: Effectiveness
on Generation Z. SCMS Journal of Indian Management, 17(2), pp.54-69.
Das, S., 2020. Search Engine Optimization and Marketing: A Recipe for Success in Digital
Marketing. CRC Press.
Dumitriu, D and et. al., 2019. A perspective over modern SMES: managing brand equity, growth
and sustainability through digital marketing tools and techniques. Sustainability, 11(7),
p.2111.
Esqueda-Walle, R., Marmolejo Rodríguez, J. and Villarreal Estrada, K., 2020. Digital marketing:
a conceptual framework, review, and case study mixed approach.
Hwangbo, H. and Kim, Y., 2019. Session-based recommender system for sustainable digital
marketing. Sustainability, 11(12), p.3336.
Miklosik, A and et. al., 2019. Towards the adoption of machine learning-based analytical tools in
digital marketing. IEEE Access, 7, pp.85705-85718.
Rapola, J., 2019. Expectations, objectives and use of digital marketing in Finnish ice hockey
sponsorship-Case Liiga Oy.
Viana, J and et. al., 2019, June. Social CRM Services in Digital Marketing Agencies: A
Preliminary Study on Service Offerings in Germany. In International Conference on
Business Information Systems (pp. 383-395). Springer, Cham.