BMP3006 Practical Digital Marketing: Importance to Businesses

This report provides a detailed explanation of marketing, the marketing mix (including product, price, place, and promotion), and the role of the communication mix within it. It further elaborates on digital marketing, highlighting its various types such as pay-per-click, mobile marketing, SEO, and social media marketing. The report emphasizes the importance of social media marketing in promoting businesses and explores the tools and platforms used. Finally, it underscores the significance of both digital and social media marketing for contemporary businesses, outlining how they contribute to growth, development, and customer engagement. The report includes references to support its claims and is structured to fulfill the requirements of a practical digital marketing assignment.

Practical Digital Marketing
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Table of contents
MAIN BODY..................................................................................................................................3
1. Explain marketing....................................................................................................................3
2. Explain marketing mix and where communication mix fits....................................................4
3. Explain digital marketing........................................................................................................5
4. Explain social media marketing...............................................................................................5
5. Explain why digital marketing and social media marketing are important to contemporary
businesses....................................................................................................................................6
REFERENCES................................................................................................................................6
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MAIN BODY
1. Explain marketing
Marketing refers to the process in which the organization engages the target audience to
create value by building strong relationships and this helps in making the business effective and
efficient with the way the business is being represented in the market by selling its products and
services to the customers (Liu, 2017). Marketing is the component which helps in creating the
value through which the business is taking place and this helps in making the business
management scale effective for the scale of maintaining what are factors and aspects on large
scale in promotion of the products and services which the business renders to the general public.
Marketing helps the customers know market and with the help of that they are able to
identify the recent marketing trends which are taken into concern and according to that the needs
and requirements of the customers are taken into action (Grönroos, 2017). Marketing helps in
promoting and branding of the products and services which are to be made available in the
market and this helps the business in knowing what are the strategies for marketing which are to
be framed effectively and efficiently on large scale. Marketing also helps in knowing the
customers’ needs and demands.
2. Explain marketing mix and where communication mix fits
Marketing mix is referred as the set of actions and tactics in which the company uses to
promote the brand and the products of the company. Marketing mix consist of 4P’s which is
Product, Price, Place and Promotion. These are basic four components which are explained
below -
Product – Product is defined as the good in which the company deals and makes it available to
the customers in the market (Thabit and et.al., 2018).
Price – Price is defined as the value of the product in quantity.
Place – Place is defined as where the product is made available so that it reaches the customers
effectively and efficiently.
Promotion – Promotion is the technique to sell the product through various ways of marketing
and advertising channels. And this process is done with the help of social media platforms such
as Facebook, Instagram, Twitter and the official website for the products and services of the
business or organization (Dost and et.al., 2019).
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Communication mix plays an important role in defining the market structure through which
the products and services are placed effectively in front of the customers. Communication mix
fits the marketing mix in knowing the consumers and promoting the brand on large scale in
effective and efficient manner in the market (Marzuki, 2021).
3. Explain digital marketing
Digital marketing is also known as online marketing and is the promotion of brands which
helps in connecting to the customers that are potential in buying the services and products of the
company by using technology and internet and the other forms of digital communication (Saura
and et.al., 2017). Digital marketing is base through which all products and services of company
are taken into consideration of being placed in market.
Digital marketing is important in monitoring and tracking the campaigns for which the
company is holding its products and services to be delivered to the market. Digital marketing
makes easy the process of knowing campaigns and making them work for the promotion and
branding of the products and services which are to be made available to the customers on large
scale in an effective and efficient way.
There are 7 types of digital marketing which helps in knowing what is scale through which
the purpose of digital marketing of products can be continued in market to make it a successful
brand (López García and et.al., 2019). These seven types are – Pay – per – click, mobile
marketing, Search Engine Optimization (SEO), marketing analytics, email marketing, content
marketing, Social Media Marketing (SMM). Thus these are the main 7 types of digital
marketing.
4. Explain social media marketing
Social media marketing (SMM) is defined as use of social media networks so that
company’s products and services are helpful in marketing (Li and et.al., 2021). Social media
marketing helps the customers in providing them wide range of products and services which also
helps in making the scale through which all the aspects of the company are successfully growing
towards the scale of development and promotion of the products and services is also done
effectively and efficiently. There are various social media marketing tools which are helpful in
promoting the business and with the help of social media platforms such as Instagram, Facebook
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etc. These platforms also help in making and framing scale through which all aspects of knowing
what is to be perceived for longer run for business to be made successful.
There is large impact of social media when marketing is involved in the process and this
creates the value in knowing that how marketing structure is helpful in branding and promoting
the products and services through social media and through various other platforms which are in
concern to having the scalable and effective market for the business to flourish. And this impacts
the social media in a significant and possible way (Vinerean, 2017).
5. Explain why digital marketing and social media marketing are important to contemporary
businesses
Digital marketing and social media marketing are important to contemporary businesses as they
help in initiating growth and development in the business and with the help of the social media
platforms and digital marketing and this helps in making the scale of business effective by
knowing what are the ways in which the social media and digital marketing are helpful for
knowing what is to be done at large scale (Cole and et.al., 2017).
The contemporary businesses get a lot of help from social media and digital marketing
process as this initiates scale of progress through which the businesses reach the customers so
that their needs and requirements are fulfilled on large scale and this makes the very own best of
what is known as how business can seek development and progressive scale. Along with this, the
major thing which is seen is known as how things are taken into consideration for business to
know the effectiveness and the efficiency. The contemporary businesses are the businesses
which create ways through which all the aspects of knowing what is to be done is seen on an
effective and efficient basis. This also helps in knowing how social media and digital marketing
contribute in business accordingly.
REFERENCES
Books and journals
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Liu, R., 2017. A reappraisal on marketing definition and marketing theory. Journal of Eastern
European and Central Asian Research.4(2).
Grönroos, C., 2017. Relationship marketing readiness: theoretical background and measurement
directions. Journal of Services Marketing.
Thabit, T. and et.al., 2018. The evaluation of marketing mix elements: A case
study. International Journal of Social Sciences & Educational Studies.4(4).
Dost, F. and et.al., 2019. Seeding as part of the marketing mix: word-of-mouth program
interactions for fast-moving consumer goods. Journal of Marketing.83(2).pp.62-81.
Marzuki, A.P., 2021. Low Cost Social Media Based Marketing Communication Mix Analysis
On Medium Small Micro Enterprises In Parepare. MEDIALOG: Jurnal Ilmu
Komunikasi.4(1).pp.10-24.
Saura, J.R. and et.al., 2017. Understanding the digital marketing environment with KPIs and web
analytics. Future Internet.9(4).p.76.
López García, J.J. and et.al., 2019. Digital marketing actions that achieve a better attraction and
loyalty of users: An analytical study. Future Internet.11(6).p.130.
Li, F. and et.al., 2021. Social media marketing strategy: definition, conceptualization, taxonomy,
validation, and future agenda. Journal of the Academy of Marketing
Science.49(1).pp.51-70.
Vinerean, S., 2017. Importance of strategic social media marketing.
Cole, H.S. and et.al., 2017. Small service businesses: Advertising attitudes and the use of digital
and social media marketing. Services Marketing Quarterly.38(4).pp.203-212.
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