BSc (Hons) Business Management: Digital Marketing Role Report

This report, prepared for the BSc (Hons) Business Management with Foundation BMP3006 course, delves into the crucial role of digital marketing and social media marketing in contemporary businesses. It begins by defining key marketing concepts, including the marketing mix and the communication mix, and explains the significance of digital and social media marketing. The report then provides two real-world examples of effective social media content, analyzing their success and connecting them to established digital marketing models like Lauterborn's 4Cs and Hofackers' information processing steps. The report emphasizes the importance of social media content in driving positive business outcomes and achieving market success. The report highlights practical applications of digital marketing and social media strategies, offering insights into how businesses can leverage these tools to enhance their operations and connect with customers effectively. The report includes an introduction, detailed explanations, examples, and a conclusion, supported by relevant references.

BSc (Hons) Business Management with
Foundation
BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Submitted by:
Name:
ID:
PETYO HRISTOV
Contents
Introduction 1
0

Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why digital marketing and social media
marketing are important to contemporary businesses p
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p
Introduction
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Digital marketing is a sort of advertising that makes use of the internet
and technology to promote a business's products and services, such as
desktop computers, iPhones, digital media channels, computers, and
smartphones. Social media marketing has become an integral part of
everyone's lives, and internet marketing would be impossible without it.
People's and businesses' lives are being increasingly dominated by digital
marketing and social media marketing. The report is divided into two
sections. The following terms, as well as an example, are defined in section
one. This article briefly discusses marketing, social media, digital marketing,
and the marketing mix. Two instances of social media content are explored
in the second part, as well as how successful social media stuff is.
Part 1
Explanation of marketing
Marketing is described as a company's activities aimed at raising
awareness of its services and products. In addition, marketing comprises
the sale and distribution of manufactured items to particular individuals
or corporations. It also entails some form of endorsement. Furthermore,
marketing is handled according to laws, which encompass a variety of
actions such as thank-you letters, golfing with potential customers,
swiftly responding emails, meeting, and returning phone conversations
with clients. Furthermore, marketing's most fundamental goal is to align
a product's development with the needs of customers, thereby assuring
profit margins. Furthermore, marketing's principal purpose is to produce
successful sales. The purpose of marketing is to get to know and
understand your consumers so that your products and services are a
good match for them and sell themselves. Furthermore, marketing
converts consumers into clients who are interested in the company's
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goods and are likely to purchase it. The next phase is to create goods
and services and then market them to clients via promotional tools.
An explanation of what the marketing mix is and where the
communications
The marketing mix determines which items will be accessible, how
much they will cost, and what incentives will be offered to customers in
the areas where the items will be sold. External marketing pressures are
taken into account while making these judgments. Management must
pay special attention to marketing or distribution of goods since
manufacturing is pointless unless things are sold. The marketing mix
refers to the process of creating and combining diverse marketing
aspects in order to achieve company goals. To be more successful in
marketing, the company must follow the marketing four Ps: price,
promotion, location, and product. All of the Ps work together to create a
plan framework for sustaining a product line with suitable pricing policies
at a handy location where clients may see the company's marketing.
 Product: This refers to the elements that a company creates in
order to suit the needs and wishes of its target market.
Furthermore, determining what distinguishes something from
competing goods or services is critical for efficient marketing of
products. This is also useful for determining whether or not
additional offerings should be indicated in combination with this.
 Price: This is defined as the cost of a firm's investment in raw
materials, machinery, and other items. It is also the amount that
customers pay for the items or services that are delivered to them.
Furthermore, this is frequently dependent on clients' perceptions of
quality or value, as value supports price.
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 Place- This refers to the places and channels through which items
or services are accessible for achieving the benefits. Furthermore,
it is linked to the firm's online and physical stores, as well as other
distribution channels, which are used to provide items to
customers in the marketplace. Furthermore, when selecting
distribution zones, these types of commodities offered are critical,
as are fundamental consumer staples such as paper items, which
are typically only available in a limited number of stores. Other
considerations include whether things should be placed in physical
locations or online, or both.
 Promotion: It is defined as the process of raising awareness about
a company's products or services, as well as raising awareness
among targeted clients, via the use of effective marketing and
promotional tactics and channels. Also included are methods such
as public relations, personal selling, sales promotion among
others.
The communication mix is a powerful promotional instrument that
may help you boost your marketing efforts. It is vital for the organisation
to follow communication and maintain effective communication channels
in order to establish enduring relationships with consumers. Employees
must be able to connect effectively with customers, solve their concerns,
and offer suitable solutions. direct marketing,personal selling distribution,
supply chain management, advertising, and other promotional activities
are examples of marketing activities that benefit from communication
channels. The communication mix is another component of the
marketing mix that might be beneficial.
An explanation of digital marketing
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Digital marketing -As it can regulate all marketing issues over the
internet, digital marketing is a very powerful component in today's
generation. The internet and WiFi play an important part in digital
marketing, allowing businesses to embrace and effectively utilise it. Both
B2B and B2C businesses may benefit from digital marketing. Digital
marketing is interactive, and it frequently targets a subset of a huge
audience. It's becoming more popular, and it now includes things like
email adverts, sponsored tweets, and other search results. Furthermore,
anything that mixes marketing with consumer feedback or two-way
communication between the firm and its customers is considered
marketing. There are also several digital marketing techniques, such as
pay-per-click, content marketing, and website marketing, etc
An explanation of social media marketing
Social media marketing, which is a fundamental component of
digital marketing, may help any organisation, individual, or corporate
entity. Twitter, Instagram, Facebook, Snapchat, YouTube, and
WhatsApp are just some of the social media marketing platforms
available. These are all well-known social media marketing channels
where the company's products are actively promoted. More website
traffic, increased brand visibility, and improved communication and
engagement with key customers are all advantages of social media
marketing
An explanation of why digital marketing and social media
marketing are important to contemporary businesses
On a global basis, digital marketing and social media marketing
are becoming increasingly significant. It may aid businesses in
completely regulating foreign commercial activities, allowing them to
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expand their operations throughout the globe, target a large clientele,
and grow their market share. Digital & social media marketing platforms
may also help modern businesses create strong client relationships and
boost customer satisfaction, resulting in more positive outcomes.
Anyone may profit from this by enhancing their company operations and
level of living by adopting internet-specific equipment and electrical
items.
Part 2
Two examples of social media contents that really work and
justification of why they work
 Zoom Meeting is popular technology that may help connect
people from all over the world so that they can interact and
cooperate more effectively. Zoom provides a number of solutions
to make life easier for its customers. As the world evolves, the
impact of technology and digitalisation develops fast, allowing us
to contribute effectively to making people's eyes easier and more
comfortable. Zoom is one of the most popular videoconferencing
apps, with the majority of people utilising it to stay connected and
express their ideas and ideas on a certain topic. The meeting will
be held in a group environment, and everyone is invited to attend.
Up to 100 people can join a Zoom meeting at the same time for a
40-minute session. Customers who want to go above the time limit
must acquire a premium subscription from Zoom for a
comparatively low price. Zoom also offers a number of discounts
and special offers to its consumers so that everyone may profit.
Zoom provides a number of enticing features that users can use to
make their meetings more effective, including high-quality
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conversations, screenshots, lightning, screen shots, video
conferencing, and a range of effects that can be used to Zoom
calls and meetings.
Info graphic- The vast bulk of this content is disseminated via
social media. Furthermore, these sorts of social media content
have a high virality when compared to presentations and papers.
Furthermore, infographics are really beneficial. This makes sense
since humans process visual information more quickly than words.
This is also useful and advantageous since it uses a visually
appealing instruction that is easy to deceive the brain into reading.
Images are often employed to support debates, statistics, and
other textual impressions. Extremely difficult topics also have a
Screen shots of effective campaigns with reference to established models and
standard for digital marketingsignificant influence on them. Infographics
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may be shared on, Insta, FB , and LinkedIn. Furthermore, Twitter
is a feasible alternative.
Screen shots of effective campaigns with reference to established
models and standard for digital marketing
 Lauterborn's 4Cs: This is a marketing strategy that considers
customer desires, convenience, cost, communications,
expectations. Furthermore, these characteristics focus not only on
advertising and selling manufactured things, but also on
communicating with targeted clientele from start to finish. In
addition, the first C is incorporated into the marketing mix as the
client's requirements and expectations. So, in terms of focusing on
the produced things itself, as well as this point on establishing a
cancelled into customers' lives. The second C is the amount of
time& money it takes for consumers to go to their areas in order to
buy products, as well as the cost of gasoline utilised to get there.
Other C influences consumer behaviour, therefore companies
seek to monitor and watch whether their clients buy products
online or in stores, as well as their interests in buying items. In
addition, the last C stands for communication carried out by a
business in order to create awareness of its products or services
among targeted clients.
 According to Hofackers- The five steps of information
processing: Respective method was intended to help marketers
and promoters who feel their websites and promo panels provide
valuable information to website visitors. Exposure, attention,
comprehension, and development, yielding and acceptance, and
retention are all part of the process. Furthermore, exposure is the
initial stage of this technique, which guarantees that internet
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consumers are exposed to websites for long enough to
comprehend the content or adverts. It is presently being studied
and media sold in online publicity in accordance with current
visibility rules. The other phase is concerned with physical
concerns such as movement and passion, which draw attention to
their website when users come. Compensation and perceptions
also influence how effectively a customer recognises on-page
content when filling out advertising. Yielding and reception also
guarantees that online users recognise material in order to entice
visitors to stay on their website or go to the next stage. Client
retention also includes acquiring new customers and motivating
them to return to your website.
Why social media content is effective?
The bulk of social media content is created by individuals and
organisations for platforms such as Twitter, Facebook, Instagram,
LinkedIn, and YouTube. Businesses must be able to connect effectively
with customers and conduct marketing campaigns that reach a large
number of people. In the corporate world, social media content is more
successful since it delivers positive results and aids in market success.
small business entity as well as new start up employ social media
content methods to bolster their marketing efforts in local and global
marketplaces, which may result in quick restructuring. When social
media material is employed officially for each and every firm, it is also
more successful. Organizations may utilise social media content to
create intimate relationships with their customers and influence them
with their products and services, resulting in loyal customers. Brands
may use social media to provide highly focused marketing messages.
The corporation may use advanced targeting skills to target only the
individuals you want to reach with their adverts. It's also simple to track
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campaign success rates and make real-time adjustments to campaign
targeting. You get rapid qualitative feedback on your campaign as a
consequence of your followers' remarks. This knowledge is quite useful.
Effective social media marketing methods may save you time and
provide you with the data you need to prove that your marketing
investment is paying off.
Other effectiveness are tends to be briefly describe in detail as
follows-
 Increasing the popularity of the firm's logo: The corporation
took advantage of every opportunity to raise brand
recognition. Furthermore, social media is an excellent
instrument for them to reach a much wider and more
targeted audience. This is also considered as an effective
platform for gaining and sustaining interaction with new or
potential customers, as well as continuing a dialogue with the
company's existing consumer base and other stakeholders.
 Developing your capacity to transform - Businesses must
connect with clients on social media at all times, utilising both
costly and useful data. This is a chance to convey them
through customer experiences. Furthermore, having a strong
social media presence enables them to cultivate and
maintain productive partnerships, with one contact leading to
the next. Despite the lower click-through costs, social media
significantly improves the amount of business prospects and
targeted new customer.
Conclusion
After analysis it tends to be conclude that Digital marketing& social
media marketing, are significant components of marketing techniques
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that help to boost marketing operations throughout the world. His article
looked at how digital and social media marketing may help firms fulfill all
of their tasks more efficiently and economically. The link
between marketing mix and communication is also discussed in this
study. This research comprises screenshots from a well-known
company's marketing campaign as well as social media content. With
the help of this study, the impact and effectiveness of social media
content for businesses may be determined.
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