Evaluating Digital Marketing: Communication Strategy with Social Media

This report provides a detailed analysis of digital marketing strategies, focusing on the contributions of Twitter, Facebook, and Instagram to communication strategies for various companies like Morrisons, Dyson, and Marks & Spencer. It evaluates the effectiveness of each platform in promoting products and services, engaging with customers, and building brand awareness. The report also includes a comparative ranking of these platforms based on their efficiency, concluding that Facebook is the most influential due to its widespread usage. The study emphasizes the increasing importance of digital marketing in modern business and its role in enhancing communication and customer engagement.