This report provides an overview of digital and social media marketing, including the marketing mix and communication mix. It explains marketing as activities undertaken to promote sales, highlighting the 4 Ps (Product, Price, Place, Promotion) and expands to 7 Ps for service sector organizations. Digital marketing is defined as advertising through digital channels, and social media marketing involves creating and sharing content on social platforms to achieve marketing and branding goals. The report emphasizes the importance of both digital and social media marketing for contemporary businesses due to their affordability, flexibility, and interaction capabilities. It also provides two examples of successful social media campaigns, Dove's #ShowUS and Apple's #ShotOniPhone, and justifies their effectiveness in terms of convenience, satisfaction, loyalty, and cost reduction. Desklib offers a wide range of study resources, including similar reports and solved assignments, to support students' academic endeavors.