Digital Marketing Blog Post: Identifying and Solving Key Issues

This blog post delves into various critical issues in digital marketing, including the problem of high click rates without corresponding conversions, often resulting from ineffective targeting and poor channel selection. The post highlights the struggles of marketers in content production and budget constraints. It also discusses the intense competition in SEO and the need for differentiation. Solutions offered include exploring alternative platforms like YouTube, optimizing website platforms, and strategic social media advertising. The author emphasizes the importance of selecting appropriate platforms and content for the target audience and offers insights into effective digital marketing strategies. The post references various sources to support its arguments.

DIGITAL MARKETING

Issues of digital marketing
1. Clicks but no more existence of conversations
Huge number of clicks with high conversion rate have become one of the common digital
marketing issue faced by the organisations. They face huge level of frustration when coming
across many clicks and there is no appropriate lift in sales. I have seen that high number of
clicks can often result into poor conversation rate. Companies often spend huge money on
digital marketing in the poor performing channels, which may target wrong audience. It is
more often that users may visit the website but it cannot be intended of making purchases.
Moreover, there may be no authority, which do not convert to sale whereas; it can be related
only to website behaviours (Jakobsen, 2018). The main issue can be using of wrong channel
while driving traffic. At the same time, cost is one of the major concern and cost centre where
budget needs cost cutting that is not at all means for non-profit organisation. Lower budget is
never a major concern for digital marketing that also do not determine the success of the
marketing plan and program. Improving the effect of marketing programs are at the mind of
all the marketing where the customers starts getting distracted and overwhelmed and at the
same time, it is harder to get attention. As per the inbound marketing report 2017, high traffic
leadings were among one of the crucial marketing challenge. Marketers have been struggling
with enough production for the content. With the year of progress and stiffed competition,
this has become truer. With many options of platforms for the marketers while publishing
content, it becomes too hard to focus on all the required stakeholders and focus on efforts in
order to publish the content. While securing the budget that has always remained a pressuring
challenge for the marketing. Expecting more budget is easy to be recognised but small
organisations are not working with the same size nor with the flexible marketing spending.
Success through inbound marketing plays an important role while driving budgets. However,

it is seen that marketing strategies are two times more effective as compared to get high
budgets for the higher marketing teams (Mooney, & Slobodian, 2016).
2. Tough ranking competition-
Companies often think to make maximum benefit out of smaller budget, which has become
one of the biggest competitors without a corresponding digital marketing budget. This has
remained as one of commonly paired with the Google’s algorithms and frequency with the
biased towards the brands (Disqus, 2018). When the competitors are struggling for marketing
budgets then it all depends differential between the business and its competitors (Todor,
2016). They might not be able to compete on several social media channels (Kannan, 2017).
In search of maximum audience, the companies often use paid advertisement on the social
media to grab the maximum audience (Disqus, 2018). Social media consistently engage with
the necessary audience and finally building online presence on social without costing a single
penny. Most of the digital marketing plan have spent a portion of its budget on social media
advertising. With an idea to select most profitable way of social media channels and using the
strategic advertising, it can be seen as transforming social media into a lead generator. It is
seen that SEO (Search engine optimiser) competition can be overwhelming (Disqus, 2018). It
totally depends on the location and industry; there can be thousands of competitors for few
spots on the front page of Google. The conditions have becoming worst out of the thousands
of competitors and there are some proven way to compete while ranking the pages (Disqus,
2018). On the part of solution, one of the best way to compete can be to become something
different. For instance- companies who are operating “inexpensive adventure sports” may not
be trying to compete on the basis of “adventure activities” and “adventure sports” but they
often in other names such as white-water rafting deals and cheap summer kayaking trips (10
degree, 2018). It is important to know that if resources and budget limitation have been
making ranking impossible, then it is not necessarily the end of SEO line. Rather than

ranking on the first page of Google, it is important to know that it should be first page owned
by Google-owned YouTube because YouTube is bigger (Taiminen, & Karjaluoto, 2015).
While comparing to Google`s US competitor combined with the search engines with the
range of 1 billion visitors and the sum of 6 billion hours of watching according to the month
(10 degree, 2018).
Poor and frequent marketing issues have always remained an insufficient attention to the
SEO (Search engine operators) that is directly related to low traffic issues. The concern for
the low traffic and the want to generate biggest challenge for the companies as per the survey
of marketing issues (10 degree, 2018).
3. Choosing the bad platform for the website
One of the crucial and important issue related to marketing is the inappropriate selection of
the platform through which the site can be built (Kolowich, 2018). While investing the
resources and time on the website, it is not possible to exchange for a different one and you
can find out then it does not meet the appropriate requirements due to technical and non-
technical issues (Kolowich, 2018). It is seen that many of the platforms do not actually allow
the plug-in installation that can finally help with the search engine operators so that data
management can be made easier. When choosing the platform, it is important to consider the
all the given functionalities and the options, which can be offered by the social media and
SEOs (Kolowich, 2018). I think the cost of installed plugins in the previous platforms, there
is a great chance where it will be allowed to install into the new websites free. Beware of
every plugin that can be suitable for every website platforms that you actually choose
(Kolowich, 2018). In order to resolve this issue, it will be grateful for the variability in
creating any type of website with simple e-shops, presentation websites, e-shops, listings
portals, directory, and other e-commerce solutions (Kolowich, 2018). With the available

template variability and rich offers to WordPress themes, one can choose a perfect template
as matched as per the business. In order to speed up the work content of everyday, it would
be a great idea while choosing the platform, which will directly allow you to easily while
adding new content (Kolowich, 2018). It is seen that platform of social media has not been
flourishing but it is well known for the easy response with great reputation for being easy,
free engagement, and quick with the audience but at the same time it can difficult to get right
medium and the perfect audience. While evaluating the frequency of business posts that may
depend on type of business type and the channel of social media. One post everyday on
LinkedIn and Facebook can best lead to high engagement (Kolowich, 2018).

References
10 degree, (2018). 4 Common Digital Marketing Problems and their Best Solutions.
Retrieved from: https://www.10thdegree.com/4-common-digital-marketing-problems-
best-solutions/
Disqus, (2018). 3 Fatal Mistakes Digital Marketers Make. Retrieved from:
https://digitalmarketinginstitute.com/blog/3-fatal-mistakes-digital-marketers-makes
Jakobsen, (2018). 5 Critical Digital Marketing Issues that can ruin your Website. Retrieved
from: https://websiteshate.me/5-critical-digital-marketing-issues-that-can-ruin-your-
website-6e7cb1ca8872
Kannan, P. K. (2017). Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing, 34(1), 22-45.
Kolowich, L., (2018). 8 of the Top Marketing Challenges Marketers Will Face This Year
[New Data]. Retrieved from: https://blog.hubspot.com/blog/tabid/6307/bid/33820/5-
major-challenges-marketers-face-and-how-to-solve-them.aspx
Mooney, M., & Slobodian, S. (2016). Seeing the wood for the trees: Fixing large undefined
problems in digital marketing. Journal of Digital & Social Media Marketing, 3(4),
294-303.
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.
Todor, R. D. (2016). Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V, 9(1), 51.