Digital Marketing Strategies: Starbucks and Spotify Campaign Analysis

This report explores the use of digital marketing strategies, focusing on the examples of Starbucks and Spotify. It begins by defining digital marketing and its importance, then discusses digital marketing strategies and communication strategies. It reviews the digital marketing strategies of Starbucks and Spotify, analyzing their target customers, goals, and messaging. The report also examines the promotion and communication mix, including product and price, and compares the effectiveness and rank of both companies' campaigns based on social media metrics. The conclusion emphasizes the effectiveness of digital marketing for achieving target customer engagement and brand image, noting the likely use of Facebook and Instagram for promotion. Desklib provides access to this and other solved assignments.

USE OF DIGITAL MARKETING IN A SPECIFIC
STRATEGY

Table of Contents
INTRODUCTION
MAIN BODY
Digital Marketing Strategy
Starbucks Campaign
Spotify Campaign
Promotion and communication mix
Rank
CONCLUSION
REFERENCES
Books and journals:

I N T R O DU CT I O N
• Now a days everyone is dependent on digital methods in order
to fulfill their daily requirements which increase the value and
trend of digital marketing in the marketplace.
• Marketing plays the major role in every organisation where it is
used to gain a number of customers towards the brand and
their product or services.
• Digital marketing needs every person every company to make
use of internet in order to expand their business across the
national boundaries and to enhance the customer base with
the help of internet.

D I GI TA L MA R K E T I N G S T R AT E GY
• Digital marketing can be understood when an organisation use
digital channels like mobile applications, email, websites, social
media, search engines and so on in order to promote their
goods and services.
• It can be helpful when organizations use this type of platforms
in order to communicate phone number of customers as well
as to get more reaction of them towards the product and
services.
• Henceforth, it has been analyze to that digital marketing is an
effective strategies for organizations in order to increase the
awareness about their products and services in the target
market and improves the productivity and profitability of
organization.

DIGITAL MARKETING STRATEGIES
• Digital marketing strategies used by company as a strategic plan in order to
advertise or promote their products and services with the help of digital
modes of channels to achieve the specific and appropriate objectives of
organisation.
• With the help of digital marketing strategies it also improve the relationship
with customers because a company can get reviews and feedback through
these channels so that they can improve their services and increase their
revenues accordingly.
• Digital marketing strategy can be effective when a company conducts a
proper research regarding digital channels which are trending and used by
customers along with this it is also central to understand the different modes
of channels that are possessed, produced and rewarded media.

CONTINUE…
• Digital marketing strategy is consist with different tools and techniques
which can be used by a company such as social media campaigns, content
marketing strategy, search engine marketing, email marketing and so on.
Each and every tool has its own value and significance to the organizations.
• It makes them ease to communicate with the producers and consumers the
charge of middlemen and products are produced at a very reasonable prices
to the customers with the help of advanced technologies (Gheorghe, M. and
Polixenia, O., 2018).
• These advanced technologies helps to connect organisation to their
customers so that they can communicate with each other in a better way in
order to enhance their performance as well as a company can get a direction
with the help of such effective strategies.

CONTINUE…
• Digital marketing is consist with many tools and techniques which are
discussed underneath:-
• Video marketing
• Search engine optimization (SEO)
• Email marketing
• Voice search optimization
• Content writing
• Pay per click (PPC)
• Email marketing
• Video marketing

D IG I TA L CO M MU NI CAT I O N S T RAT E GY
• Digital communication strategy meant by an organisation as
an effective plan which is established to communicate with
several people throughout the world with the help of digital
channels (Gómez, A., 2018).
• Digital communication supports an organisation by getting
feedback and reviews of their products and services as well as
communicate with their customers in order to increase about
their organisation throughout the world.
• It is advantageous to communicate with customers with the
help of digital channels because it is a cost-effective method
which helps an organisation to reach the customers at a global
level which also helps to increase the inbound traffic.

R E V I E W T H E D I G I TA L M A R K E T I N G S T R AT E G I E S E X A M P L E S :
• Digital marketing helps every organisation in order to get
promoted and advertised in the market, there are many
organizations who communicates with their customers with the
help of digital marketing platform and make them attract
towards their brands (Hilton, L., 2017).
• Digital marketing can be understood better with the help of
examples of two well-known brands; Starbucks and Spotify.
• Starbucks is famous for their coffee products on the other side
Spotify is recognized for its music in order to make a custom
relaxed and which he can enjoy anywhere and anytime in their
daily life.

S TA R B U C K S C A M PA I G N
• Target customers: Starbucks is highly focused
on young people and adults who are likely to
enjoy coffee
• The goals: The organisation aims to enhance
their sales and targets customers towards their
coffee and other products which is delivered by
the organisation.
• Message: The message of the company is to
have chill and relaxed time with their friends or
family and create memories which can be
lifelong with them.

S P O T I F Y C A M PA I GN
• Spotify is a music organisation which offers
different types of music to their listeners.
• Target customers: Spotify aims all types of
customers throughout the world who enjoys and
love to listen music in their free time.
• The goals: Spotify aims to deliver effective music
facilities so that they can get more members for
their premium.
• Message: Spotify delivers a message is that they
have music for every person on their application.

PR O MOT I ON A N D C OM M U N I C AT I O N M I X
• Marketing mix delivers an essential
elements of a company on which it
should concentrate in order to
formulate their marketing strategy
digital marketing campaign.
• Organisation must use marketing
mix elements which are essential
for Spotify and Starbucks both.