Digital Marketing, Social Media, and Contemporary Business Strategies

This report provides an overview of digital marketing, social media marketing, and their importance in contemporary business. It begins with an introduction to marketing and discusses the marketing mix (product, price, place, promotion, people, physical evidence, and process) and communication mix. The report then delves into digital marketing, social media marketing, and the role of social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat in connecting with target audiences and building brand image. The importance of social media and digital marketing is highlighted, emphasizing cost-effectiveness, customer engagement, and brand loyalty. The report provides examples of effective social media content and concludes by summarizing the key takeaways, emphasizing the need for effective marketing strategies in today's competitive market and the crucial role of digital marketing and social media.

Practice Digital Marketing

Contents
Part 1...........................................................................................................................................................3
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
Marketing................................................................................................................................................3
Marketing Mix and communication mix..................................................................................................3
Digital Marketing.....................................................................................................................................4
Social media marketing...........................................................................................................................5
Importance of social media and digital marketing to contemporary business........................................5
Part 2...........................................................................................................................................................7
Two examples of social media content that really work..........................................................................7
Social media content is effective.............................................................................................................8
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

Part 1
Introduction
Business is an organisation where the interest comes together in order to develop their
innovative ideas into reality which helps them to generate revenue from it. It is necessary for
every organisation to have effective marketing strategies which helps them to promote their
goods and services into the competitive market (Bicen and Gudigantala, 2018). The report is
being discussed about marketing digital marketing, social media marketing and their importance
with respect to contemporary business. What is the marketing mix and where the communication
mix is also discussed in the report. The two examples of social media content which are really
helpful in order to work in the environment. Social media content is also discussed.
Main body
Marketing
Marketing refers to the activities which can be adopted by the organisation in order to
promote their buying and selling of goods and services in the competitive market. These
activities include advertising, selling and delivering the products to the customers or other
business organisations. It is the kind of promotion which is used by the organisation in order to
target a certain audience (Blair, 2017). It can involve the celebrities and those who meant the
catchy phrase or slogans on memorable packaging and other things which can be helpful in order
to overall promote their goods and services. This is also used in order to maintain the
relationship between the customers and the organisation. It seeks to match a company's product
and services to customers who want to accept those goods and services. The ultimate aim of
these activities is to ensure profitability while selling goods and services into the competitive
market.

Marketing Mix and communication mix
Marketing mix is the model it is defined as the set of marketing tools that can be used by
the organisation in order to pursue their marketing objectives into the competitive market. The
model is discussed below:
 Product: it includes the physical product as well as services which is offered by an
organisation in order to on Revenue from it. It is used to satisfy the needs and wants of
their targeted customers and fulfills the expectations of the market.
 Price: price is the cost which is paid by the customers in order to avail such products and
services (Zhang and et. al., 2018). It is important for the organisation to make sure that
their pricing strategies are good enough to survive in the competitive market.
 Place: please refer to where the organisation has decided to distribute or allow the access
to their products and services. It is a place where the brand can be accessible by their
targeted audience.
 Promotion: there are several techniques which can be adopted by the organisation in
order to promote their goods and services into the competitive market (Kumar and et. al.,
2019). These refer to advertising, marketing and sales techniques.
 People: People are the workforce which are working in order to satisfy the needs of their
targeted audience as well as attaining the common goal of the organisation. There is no
use in creating a great brand image into the competitive market if they don't have the
right people to satisfy the needs and wants of their targeted customers.
 Physical evidence: It refers to today's brand value which is present in the competitive
market. It is important for the customers to know about the brand they are purchasing
from or interacting with which is actually in existence in the reality. It is a kind of a proof
of confirmation of the existence of the brand.
 Process: It is the last ingredient of the marketing mix which helps and describes a series
of actions that can be taken by the organisation in order to deliver their products and
services to customers. It is important for the organisation to determine the process which
helps them in providing better services to their targeted customers.
Communication mix is also helpful in order to promote the company to their targeted
customers. As it helps, the company in developing betters relationships between customers and

the organization (Willems and et. al., 2017). It can also be used in order to promote the discounts
and others offer which are offered by the organisation.
Digital Marketing
Digital marketing is the kind of marketing where the companies use electronic devices in
order to promote their goods and services into the competitive market. It refers to the marketing
campaigns that appear on the computer, phones, tablets and other electronic devices to their
targeted customers. It can be in the form of online videos, contents and social media posts. It is
also called as online marketing where the company's use to encourage their targeted customers so
that they can avail their goods and services (Kim, 2020). It is also used by the companies in order
to connect with their potential customers while using different forms of digital communication.
The organisation can organise different kinds of marketing campaigns which involves digital
communication digital marketing. It is helpful in order to consider how each individual tool can
convert prospectors (Loonam and et. al., 2018). Digital marketing platforms can also be helpful
in order to determine the customer’s needs and wants which are in the current trends. As this
platform is helpful in order to analyse the market and the competitor’s strategies which are used
by them.
Social media marketing
Social media marketing is the use of a social media platform which is helpful for the
organisation in order to stay connected with their targeted audience which helps them to develop
a positive brand image into the competitive market. This platform is helpful in order to enhance
the sale and raise website traffic. Social media platforms include Facebook, Instagram, Twitter,
LinkedIn, YouTube and Snapchat. These kinds of platforms are used by the organisation as a
tool so that they can manage their business in an effective manner. These kinds of marketing
helps the company in order to encourage the customers in two different activities and also
helpful in order to reach the new customers fine allowing them to promote their desirable vision
fine allowing them to promote their desirable culture, mission or tone (Neves and Barreira,
2017). It is also used by the organisation in order to analyse the track to success of the several
efforts. The social media website allows the marketers to employ a broad range of practice and
strategies in order to promote their content so that they can engage a large number of customers

towards their products and services. It is used by an organisation in order to reach their targeted
audience from the remoteness of the area.
Importance of social media and digital marketing to contemporary business
Social media is becoming one of the most important aspects of digital marketing as this
helps organizations to reach millions of customers around the globe.
 Cost effectiveness: it is helpful in order to invest fewer amounts of money and reach the
last number of customers while just a single click. The signup is for free on almost all the
social networking platforms. It is the most crucial cost effective which helps the
organisation to accomplish great return on investment.
 Engaging customers: the best reason for the business organisation to be marketing
through social media as customers are already spending more time on these platforms.
These are the good platforms which can be used by the organisation in order to engage
and interact with their targeted customers at the personal level. There are several
platforms which help three organisations to communicate and engage with their
customers. This helps them to gain the tension and convey your brand message to their
targeted customers.
 Brand loyalty: social media platform presents makes it easier for the organisation to have
brand loyalty as in the current scenario the customers used to find the companies at the
social media platform (Nithya, 2018). This helps them in improving customer retention
and customer loyalty.

Part 2
Two examples of social media content that really work
There are several social media content ideas which can be adopted by the organisation in
order to enhance their sales in the competitive market (Bicen and Gudigantala, 2018). For
example videos, company news, market data, gifts, animations, product photos, interesting
quotes, Instagram stories, Twitter conversations and others.
 Tesco plc is using social media content on Facebook, Twitter, Pinterest and Google+. The
organisation uses social media platforms in order to engage their customers and find that
it has built a large following and each of the major social networks.
 Marks and Spencer is also using social media platforms in order to engage their
customers towards the organisation by forming different marketing campaigns. There are
such platforms in order to enhance their sales. This helps the customers to easily avail
their products and services.

Social media content is effective
Meet human needs. Social media plays an important role in order to interact and connect
with the targeted audience. The main reason why social media has become so popular over the
last decade is because there are several brands which can create opportunities in order to share
and recognize loyal followers and special rewards and incentives (Neves and Barreira, 2017).
The study revealed that 4.3 % of Facebook users and 2.3% of Twitter users made an online visit
to a major retailer after the wizard of the social media site.
Cost effective marketing: it is a platform which helps the organisation to save their cost
as it is the cheapest than traditional advertising methods. This platform is also used in order to
take feedback from the customers from their personal experience. Newspaper revenue has fallen
to 26% during the past year bringing the total loss since 2006 to 41% (4 Reasons Social Media is
Effective, 2021).
Conclusion
It can be concluded from the above report that every business organisation is required to
have effective marketing strategies in order to promote their goods and services into the
competitive market. With respect to the current trends digital marketing plays an important role
in order to promote goods and services with the help of digital technologies. It can be also said
that social media marketing plays an important role as a large number of customers used to scroll
down the social media platforms in order to make the decision of buying such products and
services.

References
Books and Journals
Benown, M., 2020. The impact of digital marketing in the branding of the Maltese jewellery
fashion houses (Bachelor's thesis, University of Malta).
Bicen, P. and Gudigantala, N., 2018. Exploring the relationships among paid search budget,
social media presence and online performance: An examination of the US e-commerce
industry. Journal of Digital & Social Media Marketing, 6(1), pp.62-74.
Blair, M.K., 2017. Using digital and social media platforms for social marketing. Social
Marketing and Public Health: Theory and Practice, pp.201-216.
Hughes, T. and Vafeas, M., 2019. Marketing agency/client service-for-service provision in an
age of digital transformation. Journal of Business-to-Business Marketing, 26(3-4),
pp.265-280.
Kim, R.Y., 2020. The impact of COVID-19 on consumers: Preparing for digital sales. IEEE
Engineering Management Review, 48(3), pp.212-218.
Kumar and et. al., 2019. Understanding the role of artificial intelligence in personalized
engagement marketing. California Management Review, 61(4), pp.135-155.
Loonam and et. al., 2018. Towards digital transformation: Lessons learned from traditional
organizations. Strategic Change, 27(2), pp.101-109.
Neves, B.C. and Barreira, M.I.D.J.S., 2017. Aproximação conceitual e possibilidades do
marketing digital: o bibliotecário estrategista em mídias sociais. In A Ciência Aberta o
contributo da Ciência da Informação: atas do VIII Encontro Ibérico EDICIC (pp. 799-
809). Centro de Estudos Interdisciplinares do Século XX.
Nithya, N., 2018. Analyze the digital marketing techniques in search engine
optimization. IJRAR-International Journal of Research and Analytical Reviews
(IJRAR), 5(3), pp.67-74.

Willems and et. al., 2017. In-store proximity marketing: experimenting with digital point-of-
sales communication. International Journal of Retail & Distribution Management.
Zhang and et. al., 2018, June. Efficient Feature Selection Framework for Digital Marketing
Applications. In Pacific-Asia Conference on Knowledge Discovery and Data Mining (pp.
28-39). Springer, Cham.
Online
4 Reasons Social Media is Effective, 2021. Available Through: [Online]
https://www.socialmediatoday.com/content/4-reasons-social-media-effective