Practical Digital Marketing Analysis: KFC, ASDA, and Promotion Tactics

This practical digital marketing assignment provides an overview of digital marketing and explores the use of Twitter and Facebook as marketing platforms. The assignment analyzes how KFC and ASDA utilize these platforms, examining their strategies for promotion and customer engagement. It covers the importance of promotional strategies, ranking, and the use of social media metrics. The assignment also includes examples like GoPro's Facebook promotion and references to relevant literature, offering insights into effective digital marketing practices and strategies. It highlights how businesses can leverage social media to increase brand visibility, engage with customers, and drive sales, making it a valuable resource for understanding the practical application of digital marketing principles.

Practical Digital Marketing

Table of Content
 Digital Marketing
 Twitter
 Facebook
 P for Promotion
 Ranking
 Use of social media measures
 Example
 References

Digital Marketing
Digital marketing depicts the effective
advertisement which is delivered through
digital channels including search engine,
websites, social media, mobile apps and so on.
With the help of these channels, digital
marketing is undertaken as the method by
which organisations tends to endorse goods,
brands and services.

Digital Marketing
It is an effective component of marketing that
tends to use internet and online based digital
technologies like computers, mobile phones and
other digital media in terms of promoting
products and services. Moreover, the digital
platforms tends to incorporated into the
marketing plans and daily life activities as most
of the people use digital devices rather than
visiting physical shops.

TWITTER
Twitter – KFC:
 Twitter marketing tends to become the complicated channel even for the comprehend social
marketers. Twitter has gone from the place for people in terms of sharing their thoughts into the
powerful marketing platform that tends to speak real things to their audience.
 In effective listening and observing organizations tends to take close look for the activities of
competitors and also identify the marketing strategy which is helpful for the brand.
 Moreover, KFC need to be consistent and also tends to follow real updates for this, they decide
to use it willingly in order to commit ongoing and consistent support.

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Twitter – KFC:
 Moreover, finding the effective market success tends to take strategic planning that leads to
stand out and also keep people engage in marketing techniques.
 KFC is the fast food American restaurant chain which is well known for the fried chicken.
Marketing represent that the huge and maximum the benefits are then bigger the challenges in
marketing.
 Twitter depicts the level for the business for the social media involvement by knowing that
leverage for twitter.

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Twitter – ASDA
 Twitter marketing is undertaken as the complete guide for the business which is useful in terms of achieving marketing
goals and tends to create prominent marketing strategies.
 In terms of KFC, the social media platforms are helpful in building rapport as Twitter tends to get social regarding
sharing their prominent information.
 Despite from this, ASDA tends to use hashtags or the symbol of pound as it is used in terms of following any word and
phase to prominently identifying the most common topic.
 Away with this, ASDA need to keep eye on business considering the prominent observation and listening skills which is
useful not only at the beginning but also examining the overall strategies and tactics of competitors by staying up to
date and undertake the brand in terms of identifying their customers by addressing their requirements.

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Twitter – ASDA
 In regard of this, effective understanding for the overall social media marketing strategy tends to becomes the
key success.
 ASDA is the trading supermarket retailer headquarter in Leeds, West Yorkshire and founded in 1949.Along with
this, they also carry forward the giving and taking things as twitter marketing strategy tends to undertake both
sharing the reliable content and follow other users.
 Along with this, there are various brilliant online tools that are helpful in terms of developing prominent
audience and also find significant users to follow.

FACEBOOK
Facebook – KFC
 Facebook reigns as one of the broadly used online platform which is used by adults and also depicts the
vast majority as it tends to continue by offering effective brands and businesses with prominent
opportunities to increase visibility by executing Facebook marketing strategy.
 In terms of KFC, Facebook can effectively leverage the current traffic on their site by putting social media
icons by just one click which is directly linked with the Facebook page and other social media account.
 Despite from this, KFC need to market its Facebook pages which is quite obvious as the marketing tool
undertaking the personal profile as it is undertaken as the hub of various information for company
considering the products, services and expertise skills.

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Facebook – KFC
 For this, Facebook is undertaken as the prominent social media platform that tends to develop effective
marketing strategies at the stipulated period of time.
 For this, Facebook tends the existing traffic and it is advisable to have effective website for each and
every business as it function for the sales transaction in order to purchase product regarding their services.
 For this, most of the websites tends to put their social media icons on the homepage as in this the icons
could be prominently visible and also offer better click-through rate placement

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Facebook – ASDA
 Facebook has more information regarding the web users instead of Google like Facebook knows about the
likes and dislikes, favourite food, age factor, social behaviour, demographic and many more.
 For ASDA, Facebook marketing is less effective in terms of reaching towards the right customers and due
to this, they tends to get the right target audience which include graphic designers, people who prefer
online services and so on.
 In terms of this, ASDA need to engage with the Facebook community in order to share their sweet
experience in terms of hotshots for the development and manufacturing of their product.
 Furthermore, ASDA can also promote its Facebook page in their store which is just another way to let their
customers and also remember the exerting efforts for the Facebook marketing online.

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Facebook – ASDA
 For this, Facebook is more powerful and effective and also used for the effective and strong
advertising. In regard of this, the primary idea to target audience is that they ca start developing their
audience undertaking the Facebook Ads Manager.
 Moreover, integrated Facebook plug-ins on the website tends to offer prominent advantages
regarding the awareness for brand and also tends to increase followers on their Facebook page.
 Many people hate Facebook ads but it is beneficial for ASDA in terms of attracting customers and
increasing their customer base.